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30~50대 남녀 피부관리이용실태와 만족도에 관한 연구
최세영 ( Se-young Choi ),박효진 ( Hyo-jin Park ),이미정 ( Mi-jung Lee ),양지연 ( Ji-yeon Yang ),박은정 ( Eun-jung Park ),라원희 ( Won-hee La ),강유미 ( Yu-mi Kang ),조원정 ( Won-jung Cho ),김영희 ( Young-hee Kim ),김금란 ( Kum-lan 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.1
The objective of this research is to find out actual conditions of use and satisfaction ratings of males and females from 30 to 50 years of age through questionnaires. The respondents had answered 30 pages of questionnaires from November 16thtol9thin2011, and 302 responses had been analyzed from November 28th to December 3rd in 2011. The data was analyzed using WIN SPSS 15.0. Frequency analysis is used find out the general characteristics of the respondents; Cronbach’ s a coefficient is used to check the reliability of each question; and One Way Anova is used to see the difference between males and females. There were 167 respondents in their 30s (56.3%), being the most populous age group, and the ratio of males and females were 50~50. 64.8% of the respondents were married; 64.6% were non-smokers; 61.3% did not exercise regularly; 56.3% used UV protection; 36.8% completed undergraduate education; 39.1% worked in professional fields; 33.8% earned less than 2,000,000 (KRW) per month; 61.6% invested less than 100,000 (KRW) in skin care. Females were more interested in skin care; both took care of their skin with high interests. There was no significant difference in satisfaction depending on the type of esthetics. Females in their 30s and males in their 40s and 50s preferred general esthetics, and this outcome is probably due to large differences among age groups. For medical esthetics, males showed higher satisfaction. There was no significant rise in satisfaction for franchise esthetics; females showed higher satisfaction. Satisfaction ratings for self-care varied upon the ability to deal with sanitation and information for skin care products; females show higher satisfaction. 52.3% chose 1 to 1.5 hours to be the most appropriate service length; 40.4% choose 30,000 (KRW) to be the most appropriate price; 68.5% were willing to visit professional esthetics.
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