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장호중(Jang Ho-Jung),김정묵(Kim Joung-Muk) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.1
The purpose of this study is to analyze determining factors of forming in professional soccer supporters. In detail, the analysis has been focused on identifying motivation theory as proposed by Murray(1964). Qualitative research method was adopted in collecting and analyzing the data. The qualitative data for identifying the determining factors of forming of supporters were collected through in-depth interview and non- participated observation and also internet survey. Eleven supporters for professional soccer teams were selected using purposeful trait sampling and snowball sampling method. From the analyses of the data, the study reached the following conclusions: First, forming of professional soccer supporter, soccer's popularity, contagiousness, star players and loyalty to team are played the role of psychological motivation. Second forming of professional soccer supporter, Interpersonal relationships among supporters, organization and personal connection to hometown team are played the role of sociological motivation. Third forming of professional soccer supporter, attractiveness of soccer, curiosity, and spontaneity are played role of intrinsic motivation.