http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
백화점 출점이 지역상권에 미치는 영향에 관한 사례연구 - 음식업의 평균매출액 변화를 중심으로 -
김영갑 ( Kim Young-gqb ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.4
This study set out to test the effects of opening complex department stores, which have strengthened dining and entertainment functions in addition to retail sales on the sales of restaurants in local marketing area through case study; and thus, provide policy per-spectives for the permit and approval of department stores and implications for the strategic responses of small businesses according to the opening of department stores. The single case study-based findings were as follows: the opening of complex department stores did not have uniform effects on local marketing area; it had both negative and positive effects according to the type of business, and it also had different effects according to the consumption behavior of the consumers. These findings may contribute to policy judg-ments in relation to the opening of department stores and the strategies of small businesses located in marketing area near department stores.
외식 프랜차이즈 기업 블로그의 콘텐츠 구성 및 정보특성에 관한 연구 - 커피 업종을 중심으로 -
김영갑 ( Kim Young-gqb ),곽혜경 ( Kwak Hye-kyoung ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.3
The purpose of this study is to analyze the composition and information characteristics of official blog contents of coffee franchise companies and to draw implications of how to use blogs for interactive communication. In order to achieve the purpose of the study, I examined the usages of the official blogs of the domestic coffee franchise with more than 45 franchise stores and analyzed their blog contents. The results are summarized as follows. First, there are 22 companies that have official blogs among 45 or more coffee franchise brand stores. All of them use Naver blog which is the sign-up type blog. Secondly, based on the average value of coffee franchise brands, the exposure strategy shows 1.77, the information diffusion strategy shows 1.81, and the interaction strategy shows 2.59 so that it can be seen that the interaction strategy is used the most. Third, as a result of checking the composition of official blog category of coffee franchise brand, it is found that Coffee Bay runs the largest number of categories and Starbucks runs the least number of categories. Fourth, there was no statistically significant difference between the higher level brands and the lower brands in modernity, interactivity, expertise among the contents information characteristics of the official blog of the coffee franchise, and the information productivity shows a statistically significant difference.