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- 저자 : 김수헌(Kim.Su-Hean) (검색결과 1 건)
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손재룡(Son.Jae-Ryong),김수헌(Kim.Su-Hean),김재연(Kim.Jae-Youn) 대한건축학회 2004 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.24 No.1
Brand has showed up in the industry of the apartment style factory over fifteen years old. In this time, we have to estimate the valuation of the apartment style factory and simultaneously communicate the renewness and reposition to the buyers by new brand naming strategy. Weather the company have a power brand in the industry of the apartment style factory or not has an critical effect for a great success in business. According to the aforementioned fact, this study analyzed the brand naming change of the apartment style factory and then we exhibit the brand strategy and management by market positioning for the companies.<br/> The purpose of the brand strategy in level one concentrate into the satisfaction of the buyer's needs. The purpose in the second level get the product fame. The next level purpose obtain the acquisition of the brand image. And then marketer have to show up brand extension in fourth level. Lastly, if marketer get the performance of the intentional purpose from one to fourth levels, the goal in the fifth level choose the strategy of the individual brand and representation brand.
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