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중,저가호텔 이용객의 선택특성에 관한 연구 -서울시내 1,2급 호텔을 중심으로-
신형섭 ( Hyung Sup Shin ),강종천 ( Jong Chon Kang ) 한국호텔리조트카지노산학학회 2004 호텔리조트연구 Vol.3 No.2
There may have been various causes of such a phenomenon, but the more fundamental cause is that our medium- or lower-priced hotels have not designed an efficient marketing strategy to meet tourists` needs. In this regard, it may well be necessary to analyze those medium- or lower-priced hotel users` needs precisely to design an efficient marketing strategy. It was found through this study that users of the medium- or lower-priced hotels tended to regards overall services and rooms as most important, while expecting least of the auxiliary facilities, and that such factors differed significantly depending on users` demographic variables.