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권세용,강미례,김형호 국제문화기술진흥원 2024 The Journal of the Convergence on Culture Technolo Vol.10 No.1
The purpose of this study is to analyze the impact of merchants' perceptions of service quality,youth mall creation, and traditional market revitalization on management performance to derive factorsthat can improve the self-sustainability of the traditional market. In particular, it was intended to predictthe practical effect of the youth mall creation project by including merchants' perceptions of the rapidlyemerging youth mall to revitalize the traditional market. In this study, 430 small business owners fromfive private traditional markets in Iksan were surveyed, the research model was verified by analyzing thetechnical statistics, reliability, and validity of the data collected using the SPSS 21.0 program, and thehypothesis was verified through correlation and regression analysis. Although youth malls are activelypromoted at the government level to revitalize traditional markets and improve management performance,this study confirmed that the creation of youth malls in traditional markets does not directly affecttraditional market revitalization and management performance, confirming that policies to create youthmalls that can actually help revitalize traditional markets and improve management performance in thefuture need to be promoted.
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