항공사 중요도속성에 의한 시장세분화에 관한 연구

신상준,정진생 문화관광연구학회 2000 문화관광연구 Vol.2 No.2

This study places an purpose to suggesting marketing strategies to the marketters in airlines and contributing to the development of airlines through presenting characteristic profiles for subdivided markets; for this purpose the importance properties of airline passengers are factorized on the international lines passengers of Korea and the properties are got hold of on account both of population statistics variables and the general ones of airline passengers. In the characteristics of subdivided market, the criteria of selecting airlines are appeared to be so different according to passengers' purchasing behavior that each airlines should build up appropriate strategies suitable for the subdivided patterns of airline-demanding markets. On the bases of the analysis, the marketing strategies of airlines could be suggested as follows. First, each airline have to find out accurately how much services given by airlines and property of importance in selecting airlines have influence on the contentment factors of airline passengers. These factors should effectively be took advantage of in establishing airlines marketing strategies. Second, with the promoting activities for enhancing competition by way of the increase of demanding airline markets, the grounds for satisfying the customers' touches should be prepared, and the promoting strategies ought to be established through them. Third, on the basis of the understanding the properties of subdivided markets by means of subdivision of airline passengers, the improvement of services and marketing strategies have to be found out for providing and satisfying passengers' conveniences. This study centers around the determining factors which have influence on passengers' behavior of selecting airlines and the properties of subdivided markets as well, but the following are presented as limits. First, by limiting the study subjects in this paper to the Korean passengers using international lines who enter Korea through the first and second stations of Kimpo International Airport, the problem of representativeness is included in deducing the entire characteristics of main group. Second, the systematic analyses on the objective indications such as passengers' images for the airlines and repurchasing will, delays and cancellations of flights, are not performed. In spite of these limits, the significance of this study is in being a foundation of establishing marketing strategies of national airlines by finding out airline passengers' selecting behavior according to subdivided markets. Airlines in Korea have to enhance the international competition to overcome the rapid changes of business environments, and they must establish effective marketing strategies through the properties of subdivided markets presented in this paper.

觀光環境變化에 따른 旅行商品 開發方案에 관한 硏究

신상준 京畿大學校 관광개발연구소 1991 觀光硏究論集 Vol.8 No.-

모바일 관광정보서비스특성이 지각된 가치와 사용의도에 미치는 영향

신상준 관광경영학회 2017 관광경영연구 Vol.75 No.-

The perceived value of tourist and intention to use that the characteristics of mobile tourist information service aimed to be analyzed in this study. Important factors are inspected to grasp the needs that tourists have the needs for the characteristics of tourist information service and improve the long-term intention to use. The guideline for the service of mobile tourist information can be considered to be established in the future through this. The collection data has been implemented for 30 days from October 20, 2016 to November 20, 477 sheets of questionnaire have been collected by distributing total 600 sheets, the factor analysis and reliability verification have been implemented by using SPSS 22.0 and AMOS 22.0 for 437 sheets that the statistical analysis is possible out of this, the covariance structure analysis has been implemented to verify the proposed study hypothesis. The summary of analysis result is as follows. First, even though the Ubiquitous, situation awareness of the characteristics of mobile tourist information system appeared to have the significant influence on the social emotion. Second, even though the service quality, convenient accesses have the significant influence on the functional terms, the Ubiquitous, situation awareness and reliability appeared not to have the significant influence. Third, even though the Ubiquitous, situation awareness and convenient access of the characteristics of mobile tourist information system appeared to have the significant influence on the intention to use. Therefore, the useful implication foe the mobile tourist information service based on the analysis result has be proposed.

福祉行政組織의 構造的特性과 一般的 構造樣態

申相俊 大邱大學校 社會科學硏究所 1983 社會文化硏究 Vol.2 No.-

민족통일과 사회과학방법론상의 남·북한의 대립성 극복

신상준 대구대학교 (한사대학) 평화통일연구소 1990 平和統一硏究 Vol.7 No.-

韓國의 文化圈構造에 관한 斷考

신상준 한사대학 새마을운동연구소 1980 새마을運動硏究 Vol.2 No.

日帝 統監府의 統治組織에 關한 硏究

申相俊 韓社大學 1977 대학논문집 Vol.7 No.-

As to how the Japanese Resident-General Office from 1905 to 1919 was being organized during the reign of the Daehan Empire is the writer's concern in this paper. (1) As the result of the Treaty of Amity and Commerce of 1876, the doors of the Chosun Dynasty was open for the commercial goods from Japan and moreover it resulted in letting the foreign advisors, mostly Japanese, to the significant posts of the Chosun Dynasty Government. The advisors were to interfere in matters of the Chosun Dynasty Government rather than being a good help to the Government. Their interferences were continued until when the Convention between Korea and Japan of July 24, 1907 (the so-called Jeongmi Seven Point Treaty) which it was set forth that all important legislative and executive measures of the Daehan were subject to the approval of the Japanese Resident-General, and that Japanese were to be appointed all responsible posts including Vice Ministers in the Daehan Empire Government. Upon the conclusion of the Convention between Korea and Japan (the so-called Eulsa Five Point Treaty of Protectorate) of Nov.17, 1905, they were placed under the supervision of the Japanese Resident-General, which robbed the diplomatic rights of the Daehan Empire and allowed a Japanese Resident-General to be stationed in Hansung (now Seoul). By the execution of the Convention of July 24, 1907, thereafter, they had become dissolved. (2) According to the Convention of Nov. 17, 1905, Japanese government issued an Imperial Ordinance No. 267 on December 20, 1905, and established the Japanese Resident-General Office in Hansung. The Resident-General directly subordinated to the Emperor of Japan had a considerably powerful authority concerning the matters of foreign affairs as well as of the administrative and military affairs of the Daehan Empire. His power became strengthened further as the Convention of July 24, 1907. According to the Ordinance, under the Resident-General were organized the Department of General Affairs, the Department of Agriculture, Commerce and Industry, and the Department of Police. In accordance with the amendment of the Ordinance of the Resident-General Office of March, 1907, the Department of Foreign Affairs was also created. In September, 1907, the Ordinance was so reamended that the Resident-General Office was to be constituted of the Secretariat, the Department of Foreign Affairs, the Department of Audit and Inspection, and the Department of Local Affairs. These were subordinated to the Secretary of General Affairs being under the supervision of the Deputy Resident-General. In order to replace the Daehan Empire Government counterparts and strengthen the Japanese ground, as the independent agencies subordinated to the Resident-General Office, the following offices were set up; the Administration of Justice, the Court, the Prison, the General Headquarters of Police, the Railway Office, the Communication Office, the Forestry Office, the Patent Office, the Army and Navy Attache, the Middle School and the School Association. (3) In addition to the above mentioned agencies, the Headquarters of Military Forces in Korea and the Headquarters of the Military Police Forces in Korea were established in order to safeguard the Resident-General Office system as well as to make a military base for the domination of China. (4) Then the annexation of Korea to Japan of 1910 was naturally the result of these chains of measures taken. Upon the annexation of August, 1910, transfered were the functions of the Resident-General Office to the Chosun Governor-General Office under the Japanese colonial rule 1910 to 1945. (5) The Resident-General Office played, as pre-planned secretly by the Japanese, the role of strong tool in stripping the government rights of the Daehan Empire and in grabbing in return the power stealthily in order to lay to ground work for the Chosun Governor-General rule. Accordingly, the Resident-General Office could had hardly become the quasi-military type and typically defense-structured organization system comprising of over 9,000 officials, and the highly bureaucratized system to make possible to control over all the matters of the Daehan Empire.

福祉行政의 槪念

신상준 韓國社會事業大學 새마을運動硏究所 1981 새마을運動硏究 Vol.3 No.-

行政的 局面에서 본 韓國政府의 南北統一理念 具現戰略에 관한 縱斷的 考察

신상준 대구대학교 평화통일연구소 1985 平和統一硏究 Vol.2 No.-

福祉行政織의 人事管理

신상준 한사대학 1981 論文集 Vol.11 No.-