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RISS 인기검색어
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- 저자 : Александр И. Наумов (검색결과 1 건)
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Динамика влияния национальной культуры на управление бизнесом в России за период 1996 -2006 гг.
Александр И. Наумов,Ирина А. Петровская 국민대학교 유라시아연구소 2010 Eurasian Review Vol.3 No.-
Human behavior and its result in organizations are based on values and norms, which, in turn, have their foundations in the national culture. One of the first and currently most popular concepts of understanding national cultures and assessing their influence on business management was developed by worldwide famous Dutch researcher G. Hofstede during 1960-1980ies. The main advantage of the Hofstede’s concept is that it “quantifies” national cultures on a universal scale and thus enables comparisons between them. Evaluations of cultural dimensions for Russia by Geert Hofstede were first published in 1980 and were determined on the basis of the secondary sources, including national statistics and literature archetype analysis. The measurement of the five dimensions for the Russian culture using Hofstede’s questionnaire was conducted by the authors in 1996. The scores obtained turned out to be quite different from Hofstede’s evaluations. Dramatic transformations which took place in the Russian economy and society in the early 1990ies account for much of these variations, which raises a questions of whether culture can in fact change quite quickly and how persistent those changes might be. Therefore the purpose of this paper is to introduce the findings of a recent measurement of the Russian culture conducted at the end of year 2006, compare them to those obtained a decade ago and discuss how the shifts are affected by environmental changes and business practices.
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