Cultural Tourism

Sung-chae Jung 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0

Business opportunities in cultural tourism are unlimited with many areas for expansion. This study reports the managerial implication on the basis of considerable findings of cultural tourism studies. Cultural tourism industry is not like those of the other industries. Good management of cultural tourism is central to the mission of management. Regardless of orientation and professional discipline, cultural tourism touches us all directly. The most desirable and effective way to make cultural values known is through the first hand experience of managed site visitation. This study result that the cultural tourism should be managed under the consideration of variety aspect of managerial techniques. Cultural tourism is one of the fastest growing aspects of tourism. The planning and development on cultural tourism is booming around the world and a number of countries have embarked on vigorous cultural tourism development programs to bolster the perceived economic benefits of tourism. The areas include implementation of range of cultural tourism strategies, setting up national and local governmental associations. This article is to propose the subject to discuss for our main conference issue. This is resubmitted from the 9th conference issue in cultural tourism management.

한 ․ 중 문화관광산업 비교 연구 - 지역 문화관광상품 중심으로 -

황균정 한국디지털정책학회 2020 디지털융복합연구 Vol.18 No.8

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other. 본 논문에서는 한․중 양국의 다양해진 문화관광산업에 대해 개념 정리를 하고 이를 통해 연구방향을 제시하였다. 또한 문화관광산업의 특징과 현황을 분석하였다. 한․중 양국의 문화관광산업의 특징으로 공연, 테마파크, 축제, 박물관 등 유사한 문화관광 형태를 보였으며, 한국은 한류문화관광이라는 특유의 문화관광 형태가 있었고, 중국 또한 한국에서 희소한 문화예술 단지를 세워 문화관광을 발전시켜 왔다. 한국 문화관광산업의 강점은 문화자원이 풍부하며 문화적 내용을 담은 많은 자산을 보유하고 있었으며, 중국 문화관광산업의 강점은 풍부한 관광자원과 거대한 경제력을 갖추고 있다는 점이다. 이와 같이 유사점이 많은 한․중 양국은 미래 고부가가치 산업으로 성장하는 문화관광산업에 많은 관심과 가능성이 높은 나라임을 알 수 있었다. 아울러 문화관광산업을 지속적이고 안정적으로 발전시키기 위해서는 양국이 서로 상생할 수 있도록 부단한 노력과 관심, 그리고 그에 합당한 연구가 진행 되어야 할 것이다.

관광에서의 문화다양성에 관한 시론적 고찰: 관광권리를 중심으로

손신욱 ( Son Shin-wook ),김봉석 ( Kim Bong-seok ) 한국관광산업학회 2021 Tourism Research Vol.46 No.1

본 연구의 목적은 관광관점에서 문화다양성에 대한 개념의 변화 및 의미 확장과정을 고증하고 관광분야의 법률적, 학술적, 정책적 시사점을 도출하는 것이다. 이러한 목적을 위하여 문화다양성에 대한 학술연구, 국제기구의 보고서, 국내 정책보고서 등을 검토한다. 선행연구를 분석을 통하여 관광분야의 문화다양성을 위한 관광분야의 과제를 도출한다. 연구를 통하여 문화다양성에 대한 담론 형성을 시도함은 물론이고 관련 분야 정책기획자와 실무자에게 관련 시사점을 제시하고자 한다. 연구 결과 세 가지 과제가 도출되었다. 첫째, 관광법제 측면을 검토한 결과 이미 상호주의적 문화다양성과 관련한 시책을 규율하고 있는 것으로 나타났다. 다만, 관광진흥법 상 관광권리의 명시와 권리 주체에 대한 명확화가 요구되는 것으로 나타났다. 또한, 관광의 법 목적성에 문화다양성과 관광권리 인식을 포괄할 필요가 있는 것으로 나타났다. 둘째, 관광 학술적 차원에서 문화다양성 연구는 인종, 민족, 언어 등 초기 수준의 연구에 한정되고 있는 것으로 나타났다. 관광 관점에서 문화다양성의 분류연구 및 영향관계 분석 연구 필요성이 있는 것으로 나타났다. 마지막으로 정책적으로 관광으로 인한 사회·문화 영향 파악을 위한 관광 영향평가의 제도화 필요가 있는 것으로 나타났다. 또한, 문화기본법에 근거하여 사회·문화적 영향 평가와 연계하여 관광의 사회·문화 영향을 평가하는 방안 등의 문화다양성을 함양하기 위한 방안이 요구되는 것으로 나타났다. The purpose of this study is to prove the change in the concept of cultural diversity from a tourism perspective. In addition, it attempts to derive implications for the legal, academic, and policy fields. For this purpose, academic research on cultural diversity, reports of international organizations, and domestic policy reports are reviewed. Through the analysis of previous studies, tasks in the tourism field are derived for cultural diversity in the tourism field. In addition to attempting to form a discourse on cultural diversity through research, it is intended to present relevant implications to policy planners and practitioners in related fields. As a result of the study, three tasks were drawn. First, as a result of examining the aspects of the tourism legislation, it was found that policies related to reciprocity cultural diversity are already being regulated. However, it was found that the clarification of tourism rights and clarification of the rights subject were required under the Tourism Promotion Act. In addition, it was found that it was necessary to include cultural diversity and awareness of tourism rights in the legal purpose of tourism. Second, it was found that the study of cultural diversity at the level of tourism academics was limited to research at the initial level such as race, ethnicity, and language. From the perspective of tourism, it was found that there is a need for a classification study of cultural diversity and an analysis of impact relations. Finally, it was found that there is a need to institutionalize tourism impact assessment to understand the social and cultural impact of tourism. In addition, based on the Framework Act on Culture, measures to cultivate cultural diversity such as measures to evaluate the social and cultural impact of tourism in connection with the social and cultural impact assessment were found to be required.

CULTURAL TOURISM DEVELOPMENT AND POLICY : A MANAGERIAL VIEW

Jung Sung-chae,Choi Yun-hong 한국문화관광학회 2001 문화관광연구 Vol.3 No.1

In spite of all the considerable interest of government and regional communities in Korea, the cultural attractions and their significance as a consumer good was trivialized in the tourism sector. The culprit is not tourism but cultural site mismanagement or lack of management. Regardless of lots of trial, cultural tourism touches us as a level of educational intent until this moment. Cultural tourism development and policy are aimed at increasing visitation through the understanding and promotion of those who visit. The most desirable and effective way to make these values known is through the first hand experience of managed site visitation. This study reports on the considerable points of managerial issues that have taken an in-depth look at the strategical approaches for the implementation of Korean cultural tourism planning and development in the future. For the management principles of cultural tourism, it is suggested that strong links required at a regional level with the general tourism industry, the success of cultural tourism relies heavily on the support from and partnership with local communities, and technical assistance with various levels. The coordinated efforts of fully committed support are the critical essentials for cultural tourism to flourish. This study concludes the managerial and political techniques in the various aspects will be needed to manage the cultural tourism.

CULTURAL TOURISM : INTERNATIONAL CULTURE AND REGIONAL TOURISM

SUNG-CHAE JUNG 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0

In recent years, cultural tourism has been regarded as a lucrative niche from the industry and an attractive proposition by not only local or central governments but also the tourism entrepreneurs. Much evidence has identified a high value in cultural attractiveness as being an important market segment. However, the implications of the issues have not yet been fully recognized. This study reports in-depth look at the managerial guide for the implementation of cultural tourism planning and development in the future. It could be reached by better targeting of tourism development or planning along with a better understanding of nature of culture and cultural tourism. This ultimately will be reached to the main objective of cultural tourism management and policy implementation.

The Significance of Bajau Laut Community As A Cultural Tourism Product In Semporna, Sabah

Tini Maizura Mohtar,Kamarul Mizal Marzuki,Noor Fzlinda Fabeil 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0

Semporna is a gateway for divers to the famous diving sites in the world. The primary motive tourists visits Semporna is for their diving activities at Sipadan and Mabul not knowing that the Bajau's in Semporna has an only one of its kind culture. The intention for developing product for the Bajau's people or "sea-gypsy" is to analyze and expose their unique Bajau's community lifestyles besides it will enhance the economic activities of the Bajau's. This will positively help to enhance and increase the cultural contribution within the development of the cultural tourism relationship: the tourists, cultural tourism operators and the cultural entrepreneurs. Proper management of cultural tourism provide the conservation community into the sustainable development by placing the local communities achieve better socio-economic benefits. The purpose of this exploratory research is to identify potential and issues through cultural uniqueness by promoting Bajau's Laut community. A semi-structured interview with the district officer, local community leaders and tourists has been conducted and secondary data obtained from the previous studies will be applied to this research. Furthermore, the idea of developing Semporna for their Bajau's Cultural Tourism can help to shift the tourism development concentration from the west coast to the east -coast of Sabah. This could be the alternative for the marine tourism to cultural tourism guaranteeing the survival of these revenue-generating cultural heritage assets will play an important role in the well-being of future generations.

Developing Cultural Tourism Opportunities

Jung.Sung-Chae 한국문화관광학회 2005 문화관광연구 Vol.7 No.1

In recent years, cultural tourism has been regarded as a lucrative niche from the industry and an attractive proposition by not only local or central governments but also the tourism entrepreneurs. Much evidence has identified a high value in cultural attractiveness as being an important market segment. However, the implications of the issues have not yet been fully recognized. There is little information concerning the management of cultural tourism and how strategy should be committed to in the most effective manner. This study reports on the meaningful management implications of related studies that have taken an in-depth look at the managerial guide for the new approaches for the future. Cultural tourism products may be presented in a challenging and confronting manner, but cannot be presented in an intimidating or accusatory manner. Business opportunities in cultural tourism are unlimited with many areas for expansion. Considering this point, many areas approaches and managerial techniques to site management are required. A nation’s cultural attractions must be presented intelligently and creatively. It could be reached by better targeting of tourism development or planning along with a better understanding of nature of culture and cultural tourism. This ultimately will be reached to the main objective of cultural tourism management. This study concludes that the products of cultural tourism are not like those of other industries. Cultural tourism should be managed under consideration of strategical implications techniques to site management.

백제문화권 문화관광 육성전략 방안에 관한 연구 - 공주ㆍ부여를 중심으로

박종호(Park Jong-Ho),최병창(Choi Byung-Chang) 국제관광산업학회 2008 국제관광산업연구 Vol.1 No.1

  These four ways to promote cultural tourism in Baek-Je cultural area.<BR>  First, the strategies for developing cultural tourism policies efficiently are as follows. It is needed to develop policy of making "Baek-Je cultural tourism specialized corporate town" in order to make local residents in the Baek-Je cultural area participate and benefit, and to make politic efforts to designate Baek-Je cultural heritages as National Treasure in UNESCO"s Memory of the world. Support from the central government to promote Baek-Je cultural tourism and expansion of related organization, system and law are also needed. To carry out general preparation and planning, it is highly necessary to start a Baek-Je cultural tourism research organization.<BR>  Second, as strategies of commercializing cultural tourism resources, the researcher proposes developing diverse culture programs such as "revival of Baek-Je Communications Men" through combined efforts of Korea and Japan.<BR>  It is recommended to offer tourists with round-trip of Baek-Je cultural area and make Baek-Je Street where cultural attitude and taste can be interchanged between generations by experiencing art and culture in the Baek-Je cultural area. With mapping out a strategy for publicizing "Great gilt bronze censer", one of the most splendid heritage of Baek-Je, and forming images of the glorious civilization of Baek-J e into goods featuring popular characters, it is needed to enhance the value of contents as cultural products.<BR>  Third, as the strategies of establishing cultural tourism facilities, the researcher proposes to restore and manage Baek-Je cultural tourism facilities in scientific ways, to operate traditional lodging complex based on historical culture, to provide chances to experience culture by building traditional crafted products manufacturing facility, and to build an auditorium.<BR>  Forth, as for the organizing operating system strategy, it is proposed to build Baek-Je cultural tourism integrated information system, to organize professional job field in cultural tourism, to establish Baek-Je cultural tourism Development Agency and to introducing professional marketing system of Baek-Je cultural tourism.

Cultural Tourism

Jung.Sung-chae 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0

Cultural tourism is one of the fastest growing aspects of tourism. The planning and development on cultural tourism is booming around the world and a number of countries have embarked on vigorous cultural tourism development programs to bolster the perceived economic benefits of tourism. The areas include implementation of range of cultural tourism strategies, setting up national and local governmental associations. Business opportunities in cultural tourism are unlimited with many areas for expansion. This study reports the managerial implication on the basis of considerable findings of cultural tourism studies. Cultural tourism industry is not like those of the other industries. Good management of cultural tourism is central to the mission of management. Regardless of orientation and professional discipline, cultural tourism touches us all directly. The most desirable and effective way to make cultural values known is through the first hand experience of managed site visitation. This study result that the cultural tourism should be managed under the consideration of variety aspect of managerial techniques.

Planning Considerations of Cultural Tourism Development

Chi-Fan Lin,Yi-De Liu 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0

Cultural tourism can be used to achieve a wide range of tourism policy goals. To reflect both the diversity of resources and tourists, planning is necessary. The aim of this research is to identify critical factors of cultural tourism planning, and group them into dimensions. The four dimensions developed include: inherent resources, created resources, marketing and governance. First, based on the amount and attractiveness of inherent resources, either heritage-oriented or event-oriented competitive strategies can be adopted to craft a city's positioning. Apart from the cultural heritage and attractions, general tourist infrastructure and its accessibility also play an important role in attracting cultural tourists. Second, differing from inherent resources, created resources can be invented and are known as cultural tourism products. The competitive success of cultural tourism products relies on their authenticity, inclusiveness and creativity. Third, segmentation is an important concept in tourism marketing, and this is especially true for cultural tourism. According to previous research, there are at least six variables that marketers could use to segment cultural tourism market. In addition to the market segmentation, cities also have to communicate their products effectively to clearly identified target markets. Finally, developing cultural products for tourism requires a diverse range of actors to work together effectively. However, one major problem is that the management of cultural tourism is usually in the hands of many different actors. It is therefore essential to build up partnerships between culture and tourism sectors, and between public and private sectors. To sum up, the planning of cultural tourism not only depends on the availability of resources but also the deployment of resources. Namely, to produce competitive advantages, it needs to combine the basic inherent resources and created tourism products with proper collaboration and marketing.