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Sardana, Mohini,Goel, Sonu,Gupta, Madhu,Sardana, Veera,Singh, BS Asian Pacific Journal of Cancer Prevention 2015 Asian Pacific journal of cancer prevention Vol.16 No.15
Background: The rise in consumption of tobacco products among youth is a public health concern in India. Several studies have shown that advertisements promoting tobacco products influence decisions and behaviour of youth towards smoking. Objective: To ascertain which method of Tobacco Advertising, Promotion and Sponsorship (TAPS) was more influential for initiating tobacco use in youth in India. Materials and Methods: The secondary data of youth (15-24 years) from nationally representative Global Adult Tobacco Survey (GATS) conducted in 2009-2010 was analyzed. Odds ratio and p-value were used to know the association between TAPS and initiation of use of tobacco products among youth. Logistic regression was used to determine the most significant means of TAPS altering the youth's behaviour towards tobacco products. Results: Out of 13,383 youths, 1,982 (14.7%) used smokeless forms of tobacco and 860 (6.38%) used smoke forms. Logistic regression reveals that promotional activities mainly through cinemas (p<0.05) and providing free samples of tobacco products (p < = .001) were most influential means of initiating consumption of tobacco products among youth. Conclusions: The smoking in youth is associated with watching advertisements particularly in cinema and promotional activities like distribution of free samples, coupons and sales on the price of tobacco products. Stronger legislative measures should be enforced to curb promotional advertisements in cinemas and distribution of free samples.
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Goel, Sonu,Kumar, Ravinder,Lal, Pranay,Tripathi, J.P.,Singh, Rana J.,Rathinam, Arul,Christian, Anant Asian Pacific Journal of Cancer Prevention 2014 Asian Pacific journal of cancer prevention Vol.15 No.24
Background: Section 5 of India's tobacco control legislation "Cigarettes and Other Tobacco Products Act (COTPA), 2003"comprehensively prohibits all kinds of tobacco advertisement, promotion and sponsorship (TAPS), but permits advertisments at the point-of-sale (POS) under certain conditions. This provision has been exploited by the tobacco companies to promote their products. Objective: To measure compliance with the provisions of Section 5 of Indian tobacco control legislation (COTPA, 2003) at point of sale. Materials and Methods: A cross-sectional survey using an observation checklist was conducted in 1860 POS across three jurisdictions (Chennai city, District Vadodara and District Mohali) in India. Results: The most common mode of advertisement of tobacco products was product showcasing (51.1%), followed by dangles (49.6%), stickers (33.8%) and boards (27.1%). More than one fourth of POS were found violating legal provisions for displaying advertisement boards in one or other forms (oversized, extended to full body lenth of POS, displayed brandname/packshot and promotional messages). Advertisement boards (16.3%) without health warnings were also found and wherever found, more than 90% health warning were not as per the specification in respect to size, font and background color. Conclusions: Point of sale advertising is aggressively used by the tobacco industry to promote their products. There is an urgent need of effective implementation of a comprehensive ban on tobacco product advertisement, promotion and sponsorship at point of sale.
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소비자 애국심, 국가 이미지, 기업 이미지가 국제광고효과에 미치는 영향에 관한 연구
오정한(Jung Han Oh),한상필(Sang Pil Han) 한국광고홍보학회 2012 한국광고홍보학보 Vol.14 No.1
본 연구는 인도 시장에서 한국 기업의 국제광고효과를 알아보기 위하여 363명의 인도소비자를 대상으로 설문조사를 실시하였다. 연구결과, 인도 소비자의 애국심이 한국기업의 국제광고효과에 미치는 영향은 인지적 태도, 감성적 태도, 행위적 태도 등 세 가지태도 면에서 영향을 미치지 못하는 것으로 나타났다. 그러나 인도 소비자들이 가진 한국에 대한 국가 이미지와 기업 이미지는 국제광고 효과에 인지적 태도, 감성적 태도, 행위적 태도 등 세 가지 차원의 태도에서 영향을 미치는 것으로 나타났다. 이러한 연구결과를 바탕으로 소비자 애국심, 국가 이미지, 그리고 기업 이미지가 한국기업의 국제광고 효과에 미치는 시사점과 향후 연구 방안을 제안하였다. The purpose of this study was to investigate the effects of consumer ethnocentrism, country image and corporate image on Korean company`s international advertising. The results of the study indicate that there is no effect of consumer ethnocentrism on cognitive, affective, and behavioral attitudes, On the other hand, country image and corporate image make differences in the three attitude measures. Based on these findings, we suggest the implications of Korean company`s international advertising in India.
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Dhiman Chattopadhyay,Sriya Chattopadhyay 한국언론학회 2019 Asian Communication Research Vol.16 No.1
Previous studies have found the presence of colorism, especially a bias toward fair-skinned women in India’s newspaper matrimonial advertisements where fair-complexioned women are considered more beautiful than those with a darker skin complexion. Most matrimonial advertisements in newspapers are posted by family elders such as parents of prospective brides. This study explored if the rise of online matrimonial portals has empowered marginalized members of families such as prospective brides by giving them greater access to, and control over, posting matrimonial ads, and whether who posts these ads has made a difference to how women are projected in the online ads. Textual analysis of 150 online matrimonial ads indicated that younger women such as would-be brides posted more ads in online media, compared to older family members. Further, irrespective of who posted the ads, there was less overt focus on physical attributes of women such as fairness of skin, but colorism was present in more subtle forms. Finally, the online ads posted by both prospective brides, and their parents, were unable to entirely break free from shackles of socially constructed patriarchal norms where women’s physical attributes such as fair skin are considered critical qualities. Findings were consistent with the tenets of Critical Race Theory that colorism is an ingrained feature of social systems and is constantly negotiated based on a group’s own social interests.
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