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- 주제어 : Urban Tourism Demand (검색결과 4 건)
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관광이동수요의 구조분석을 통한 도농통합 농어촌지역의 관광산업활성화방안에 관한 연구
심상화(Sang-Hwa Shim),김민정(Min-Jung Kim) 한국농어촌관광학회 2011 농어촌관광연구 Vol.18 No.2
The purpose of the study is on investigating the method of promoting tourism by understanding the structure analysis of current demand for tourism through examining the regional feature and its present state of Jumunjin, the urban-rural integration region. This study also aims to provide the practical implications for expanding tourism industry by being the basic information on establishing the efficient policy on tourism which can bring contribution to the economic vitality of the urban-rural integration region and the improvement of the quality of life of its inhabitants. The case study was limited to the area of Jumunjin, the urban-rural integration region in Gangneung. The methodological approach of the study includes both a documentary research referring the existing materials and an empirical study. For the empirical study, a structure analysis of the demand for tourism was done through finding out the absolute rate of change and the relative component structure of the tourists in Gangneung and Jumunjin area. The result of the study shows the need of the following three; first, the need forestablishing the tourism policy that accommodates the change of the tourism behavior of tourists, second, developing tour packages that include the variety of tourism resources and the regional characteristic of the marine tourism, third, establishing the differentiated development strategies of tourism that can overcome its seasonal variations.
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송기욱,남진 한국부동산분석학회 2018 不動産學硏究 Vol.24 No.2
As the fastest growing tourists visiting Korea, there’s been much controversy over the adequacy of supply-demand for lodging rooms in the fields of the tourism industry. The purpose of this paper is to examine historical change pattern and predict the long-term supply-demand for lodging rooms in Seoul. The quantitative method is based on McIntosh & Goeldner’s(1995) model, using an empirical dataset with the hotel and other accommodations from 2007 to 2016. The primary results of research are briefly summarized as follows; First, change pattern of lodging rooms are gradually imbalanced between supply-demand in Seoul, after effects on special laws enforcement(2012). Second, the outlook of supply-demand for lodging rooms was quite different by alternative simulations. According to alt 1(min) with the restricted only hotel, supply-demand for rooms are well balanced in the next three years. But at the end of 2021, supply(75K) can’t meet rising demand(80K) that additional expansion(5K) will be needed to reach an equilibrium. Consequently, it means that most of the hotel rooms will have already full at the same time. In case of alt 2(max), supported various lodging types such as guesthouse, hostel, serviced residence, supply(98K) will continue to outpace demand(80K) until 2021. The gap between supply-demand for lodging room is roughly 17K, which has sufficient to meet the high demand because of the newly built project(16K). This situation facing over-supply can cause severe damage to sales performance in operation(e.g. drop in OCC, ADR level, and revenue loss. Finally, these findings imply that adjusting or total management of supply-demand is very important to seek market stability in the future. Also it can provide a useful solution regarding mismatch problem between supply-demand as well as development the systematic forecasting model for lodging market participants(policy maker, investor, owner, operator, user).
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대기오염이 실내·외 도시관광지 수요에 미치는 영향: 초미세먼지를 중심으로
김상혁 ( Kim Sang Hyuck ) 한국이벤트컨벤션학회 2021 이벤트 컨벤션 연구 Vol.17 No.2
Purpose-As increasing the negative impacts of the Particular Matter2.5(PM2.5), the research interest regarding the negative effects of the PM2.5 on tourism industry has been increased. Thus, the purpose of this study is to investigate the effects of PM2.5 on urban tourism demand by comparing the outdoor and indoor tourist attractions. Design, data, and methodology-In order to examine the effects of PM2.5 on the demand of urban tourist attractions, time series data analysis was conducted. The monthly data from Jan, 2014 to Dec, 2019 were gathered from secondary data base. The number of visitors to major tourist attractions in Seoul, Korea was used as a dependent variable and monthly PM2.5 concentration was used as an independent variable. For the control variables, precipitation, unemployment rate, travel expenditure per person, consumer price index(Lodging fee), the number of foreign tourists, and seasonal dummies were used. Result-The empirical results showed that PM2.5 are differently influenced on the demand of outdoor and indoor tourist attractions. First, PM2.5 has negative effects on outdoor tourist attraction. However, there are no significant effects on indoor tourist attraction. Conclusions-The results of this study support the prior studies that found there is a different effect on the demands between indoor and outdoor tourist attraction due to the air-pollution.
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