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메디컬 스킨케어종사자의 고객지향성과 조직유효성의 관계에서 심리적자본의 매개효과
채희정 ( Hee-jeong Chae ),김주연 ( Ju-youn Kim ) 한국미용학회 2021 한국미용학회지 Vol.27 No.1
The purpose of this study is to understand the mediating effects of psychological capital on the relationship between customer orientation and organizational effectiveness of medical skincare employees. After explaining the purpose of this study to total 330 medical skincare employees working in Seoul, Gyeonggi, and Incheon region from February 9<sup>th</sup> 2020 to March 31<sup>st</sup> 2020, total 330 questionnaires were distributed through online/offline. After excluding 37 questionnaires with no responses or insincere responses, total 293 questionnaires were used for the final analysis. The collected data was analyzed by using the SPSS WIN 21.0 Program, and the results of the analysis are as follows. First, the level of customer orientation, psychological capital, and organizational effectiveness of medical skincare employees was highly shown in the order of psychological capital, customer orientation, and organizational effectiveness. Second, in the results of researching the effects of customer orientation of medical skincare employees on the organizational effectiveness, the considerate/voluntary customer orientation and transactional customer orientation had positive(+) effects on the organizational effectiveness. Third, in the results of researching the effects of psychological capital of medical skincare employees on the organizational effectiveness, the subfactors of psychological capital such as future hope, target hope, and resilience in order had positive(+) effects on the organizational effectiveness. Fourth, the psychological capital showed the partial-mediating effects on the relationship between customer orientation and organizational effectiveness of medical skincare employees. In order to induce the job satisfaction and organizational commitment of medical skincare employees within dermatologist’s clinic, it would be necessary to utilize the internal educational programs and mentoring program for raising the psychological capital, and also to select the employees with high-level customer orientation.
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