Launching Academy of Asian Business Review

김정구 Academy of Asian Business (AAB) 2015 Academy of Asian Business Review Vol.1 No.1

It is our great pleasure to introduce to the business and consumer research community a new journal, Academy of Asian Business Review (or AABR). AABR focuses on publishing high-quality papers dealing with Asian businesses and consumers. As interests in how Asian businesses and markets continue to grow, the demand for business case studies and consumer studies on Asia has been gaining significant momentum. As the official journal of Academy of Asian Business, Academy of Asian Business Review (AABR) aims to help professionals such as academics, business practitioners, educators, and policy-makers work together to have a better understanding about Asian businesses and consumers in terms of their success factors and their cultural differences. The journal aims at publishing papers that have significant implications for both academics and business practices in starting a new business or growing an existing business in Asia.

Long-term implant success at the Academy for Oral Implantology: 8-year follow-up and risk factor analysis

Busenlechner, Dieter,Furhauser, Rudolf,Haas, Robert,Watzek, Georg,Mailath, Georg,Pommer, Bernhard Korean Academy of Periodontology 2014 Journal of Periodontal & Implant Science Vol.44 No.3

Purpose: Rehabilitation of the incomplete dentition by means of osseointegrated dental implants represents a highly predictable and widespread therapy; however, little is known about potential risk factors that may impair long-term implant success. Methods: From 2004 to 2012, a total of 13,147 implants were placed in 4,316 patients at the Academy for Oral Implantology in Vienna. The survival rates after 8 years of follow-up were computed using the Kaplan-Meier method, and the impact of patient- and implant-related risk factors was assessed. Results: Overall implant survival was 97% and was not associated with implant length (P=0.930), implant diameter (P=0.704), jaw location (P=0.545), implant position (P=0.450), local bone quality (P=0.398), previous bone augmentation surgery (P=0.617), or patient-related factors including osteoporosis (P=0.661), age (P=0.575), or diabetes mellitus (P=0.928). However, smoking increased the risk of implant failure by 3 folds (P<0.001) and a positive history of periodontal disease doubled the failure risk (P=0.001). Conclusions: Summing up the long-term results of well over 10,000 implants at the Academy for Oral Implantology in Vienna it can be concluded that there is only a limited number of patients that do not qualify for implant therapy and may thus not benefit from improved quality of life associated with fixed implant-retained prostheses.

Rationales and Evidence of Elastic Taping: A clinician's perspective

Langendoen, John,Fleishman, Caren,Kim, Soon Hee,An, Ho Jung International Academy of Physical Therapy Research 2016 Journal of International Academy of Physical Ther Vol.7 No.1

The purpose of this systematic review is to investigate the effects of tape application on improving body conditions. The search strategy for this review included a literature search by members of the International Kinematic Academy in 12 countries between January 2014 and February 2015 using PubMed, CINAHL, Cochrane, Google Scholar, websites and national journals. The search words included "Kinesiotape, Kinesio tape, kinesiotaping, elastic taping, taping, functional taping, myofascial taping, sensomotor taping". The review included all articles, even those published in different languages. These searches resulted in 821 publications. There are several effects of tape application were revealed such as improving blood circulation, lymphatic circulation, body range of motion, activation of mechanoreceptor and joint stability, and decreasing pain. No one negative about the positive effects of taping, however the more effort is required to find evidence of effects of tape application.

miHoYo: The Open-World Journey of an Otaku

Gregory Stoller,Allison Li,Jingyi Wang,Man Pok Bob Yuk,Rebecca Trang Academy of Asian Business (AAB) 2022 Academy of Asian Business Review Vol.8 No.2

In this case study, we analyze the key factors to growth, success, and maintenance of the Chinese gaming company, miHoYo. Before the company's mission, culture, and future goals were established, there was much trial and error. From financial difficulties to figuring out innovative marketing strategies, miHoYo truly found their niche and exhibited that all throughout their company, products, and people. Battling against gaming giants like Tencent and NetEase, miHoYo managed to define their target audience and market purely to what they call ‘tech otakus’. Evident in their storyline and character development process, miHoYo places a large emphasis into its characters. The gacha system paired with charming characters make it so users have no choice but to spend money. But there’s a nuance here. Unlike other mobile / online games, many of the upgrades are optional. It’s all a matter of how much a user is tempted to upgrade; marketing at its finest. Additionally and with endless updates and new worlds to explore, miHoYo quickly achieved international success, actively engaging with users through social media platforms and appealing to global audiences through culturally respectful advertisements. Although faced with financial difficulties in the early stages and harsh criticism from users about plagiarism, miHoYo managed to stay true to the company vision and continue developing as one team. Now rebranded as HoYoverse, the company strives to take gaming to the next level by investing millions into their research and development. miHoYo recognizes the importance of virtual reality in gaming to increase sensory feelings and enhance the gaming experience. For this reason, the company partnered with a hospital to research brain-computer interfaces hoping to create a virtual world in which people are willing to live in by 2030. What started as a project funded by competition scholarship money turned into three founders paving the way towards ground-breaking technologies in the gaming industry.

Haidilao Hotpot: Care and Innovation as Main Ingredients

Yebin An,Jubok kim,An Ni Yeoh,Yuhao Zhu,Ke Michael Mai Academy of Asian Business (AAB) 2021 Academy of Asian Business Review Vol.7 No.2

The paper examines how Haidilao, the Sichuan Hotpot chain, became a globally renowned catering business through its faithful adherence to the objective of creating a perfect dining experience through building rapport with customers and employees. Supplemented by unique organisational processes, Haidilao achieved transformational growth from humble beginnings and differentiated itself from its competitors by upholding the commonly neglected integrity for food safety, customer service, and care for employees in the catering industry. The paper highlights Haidilao’s customer and employee-centric philosophy during operation and management. Haidilao’s attentive customer service makes the customers feel respected and cared for, while its unique human resource management system cultivates trust and support within the workplace by empowering employees and prioritizing their opinions. Due to the competitiveness in the hotpot market, customers are typically viewed as profit generators and employees as expendable. However, Haidilao firmly espouses the Asian value of “community”, which touches the customers and motivates the employees. Along with an advantageous vertically integrated ecosystem, this value allowed Haidilao to establish itself as a global brand despite the challenges posed by hygiene issues, difficulties of penetrating the Western market, and the COVID19 pandemic. The team concludes the report by offering effective recommendations for Haidilao to overcome its limitations and adapt to the future.

Pride versus Face: What Motivates Asian Consumers’ Luxury Purchase?

Chung Jung-Han,하영원 Academy of Asian Business (AAB) 2018 Academy of Asian Business Review Vol.4 No.1

This article examines the motivations that affect consumers’ desire for luxury goods and reveals the similarities and differences between Asian and Western behaviors. The current research demonstrates that authentic pride affects consumers’ desire for luxury purchase in both cultures. This paper also shows that concern for face more strongly affects Asian (vs. Western) consumers’ desire for luxury purchases, and this effect is moderated by the tendency for social comparison. Finally, this research provides evidence that ‘face premium’ is higher than ‘envy premium’ for luxury products in Asia. These findings imply that luxury brand marketers should focus on strategic plans that could stimulate concern for face in Asian markets.

China's New Social Structure and the Emergence of New Consumers: Socio-Cultural Analysis on the Report to the 19th Congress

김정로 Academy of Asian Business (AAB) 2017 Academy of Asian Business Review Vol.3 No.2

The report of General Secretary Xi Jinping to the 19th Party Congress of the Chinese Communist Party, held from October 18, is very remarkable. Based on the performances achieved through the reform and opening policies so far, it announced that China had entered a ‘New Era’. And by 2021, it has set a concrete goal to build an ‘overall moderately prosperous society’. The concept of that society has attracted the attention of the world as meaning the construction of a middle-class society with per capita income of USD $10,000. And advocating the ‘china-style new socialism’, that report declared that China would lead the world economy with more active opening policy and reform measures accompanied by that socialism. Then, it is expected that China would be transformed from a ‘manufacturing factory of the world’ or a workers' society to a developed industrial country, and that such changes in the socio-economic structure would lead to rapid change in lifestyles and consciousness as well as consumption behavior. Already in China, rapid industrialization and social change have created a new social structure, and at the same time, even the emergence of new consumers, or ‘Phono Sapiens' is being talked about. Therefore, it is necessary and important to analyze and evaluate detailed contents of the report of General Secretary Xi Jinping, which reflects the reality of Chinese society, from various points of view. In addition, in relation with changes which the Chinese society would undergo, a hypothetical prospect on various aspects would be needed. Especially, high-tech industry and market related to the 4th industrial revolution based on internet-related industry – which China has an advantage of – are expected to be widely opened, and it would be necessary to prepare for that situation.

Bytedance: The Road to Success of a Global Influential Social Media Platforms Creator

Li-Chen Lim,Lee Leong-Weng,Lee Weng Yen,Huang Jie,Jastina Puteri Simandjoentak Academy of Asian Business (AAB) 2019 Academy of Asian Business Review Vol.5 No.2

Started an AI-powered news aggregation company in 2012, Bytedance has developed into a global technology enterprise with a valuation of over $75 billion dollar in less than 10 years. This case study analyzes Bytedance’s remarkable success that is rarely achieved by China’s tech giants. The great success of Bytedance can be attributed to its dedication of the founder, people and continuous innovation of the short video app, TikTok. Despite TikTok has reached global popularity, this short video app is criticized for causing smartphone addiction due to its content stickiness. At the same time, stiff competition from local competitors is forcing Bytedance to expand into other markets. The global expansion of Bytedance via the usage of the TikTok app did not go well after TikTok was criticized for spreading offensive content and fake news. Eventually, Bytedance has to address these prevailing challenges

ECONOMIC PERFORMANCE OF GROUP-AFFILIATED COMPANIES IN KOREA: INTRAGROUP RESOURCE SHARING AND INTERNAL BUSINESS TRANSACTIONS

장세진,홍재범 Academy of Management 2000 Academy of Management Journal Vol.43 No.3

The Samsung Saga: Success Story of Smartphone Giant

Priya Malhotra,Saumya Gupta Academy of Asian Business (AAB) 2019 Academy of Asian Business Review Vol.5 No.1

This paper is a case study on the Samsung’s Smartphones business. It made an attempt at identifying the major factors that led to its brilliant growth, and addressing the challenges faced on the way and how Samsung overcame them. In the first section, the paper highlights and discusses two most important turning points that shaped the success of Samsung- 1993 Frankfurt Declaration in which Kun-Hee Lee conveyed to the team his new vision for Samsung, and 2012 Samsung Galaxy S3 launch with better features and design that helped Samsung become a globally acclaimed smartphones market player. The second section discusses the two most important factors behind Samsung’s smartphones success- Work Culture and Marketing mix strategies. Samsung’s focus on meritorious work culture has helped it motivate its employees. The third section gives a detailed competitor analyses wherein Samsung’s three major competitors namely, Apple, Xiaomi and Huawei are discussed. The section helps the readers understand how Samsung is placed in the market in comparison to its competitors. The last section contains SWOT analyses of Samsung. In the end, a crisp conclusion along with learnings from the case and the future prospects of the company has been presented. The paper will be helpful to business professionals, academicians and students trying to understand the success factors behind a major technology giant. The key learnings are the importance of good work culture and a healthy marketing mix essential for a business in a highly competitive environment.