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Zeng-Jun Sun,Jong-Ho Lee 한국유통과학회 2015 KODISA ICBE (International Conference on Business Vol.2015 No.-
This study attempted to elicit the attributes of O2O from the perspective of consumers and suggest some directions from the results. This study was conducted to meet the goals with theoretical research and empirical ones. Total 464 samples were collected by survey for a month. Excluding 42 Insincerity or incomplete samples, 420 samples (Korean 210 samples and Chinese 210 samples) were used for analysis. The result of the study model verification is below. Firstly, all of the characteristics of O2O have positive effect on attractiveness. Secondly, all of the characteristics of O2O have positive effect on trust, except for the ease of use. Thirdly, the attractiveness and trust have positive effect on users` intention. Lastly, the characteristics of O2O have significant difference in attractiveness and trust according to South Korean and Chinese users. The results of this study presented the strategic implications for operators in O2O area. The findings are as follows. Namely, It proved that ease of use, interaction, price, entertainment, safety and experience are the major characteristics of O2O. With research model and hypotheses by using the attractiveness and trust as mediators, users` intention is the dependent variable, and Korean and Chinese users are moderator.
Zeng-Jun Sun,Jae-hak Lee 한국전문경영인학회 2016 한국전문경영인학회 학술대회 발표논문집 Vol.2016 No.07
Logistics as the world's "third profit source" of its large impact on the economy can be imagined, and now in the growing electronic commerce, logistics and distribution is getting prominent role, thus forming a unique e-commerce logistics and distribution. Paper model Jingdong, Jingdong as the representative of e-commerce businesses, which use selflogistic, business logistics and distribution strengths and weaknesses, and to identify the presence.cs distribution model and combination model TPL very representative.
Zeng-Jun Sun,Jaehak Lee 동중앙아시아경상학회 2016 한몽경상학회 학술대회 Vol.2016 No.07
Logistics as the world's "third profit source" of its large impact on the economy can be imagined, and now in the growing electronic commerce, logistics and distribution is getting prominent role, thus forming a unique e-commerce logistics and distribution. Paper model Jingdong, Jingdong as the representative of e-commerce businesses, which use selflogistic, business logistics and distribution strengths and weaknesses, and to identify the presence.cs distribution model and combination model TPL very representative.
A Study on the Effects of Characteristics of O2O on Attractiveness, Trust and Users' Intention
Zeng Jun Sun,Jong Ho Lee 한국유통과학회 2014 한국유통과학회 학술대회 논문집 Vol.2014 No.-
This study is based on the results from the previous one. It proved that ease of use, interaction, price, entertainment, safety and experiential are the major characteristics of O2O. Research model and hypotheses by using the attractiveness and trust flow as mediator, users' intention is the dependent variable and Korea and China user as moderator. The result of study model verification is as below. First, all characteristics of O2O have positive effect on attractiveness. Second, all characteristics of O2O have positive effect on trust, except for the ease of use. Third, the attractiveness and trust has positive effect on users' intention. The last, the characteristics of O2O have significant difference in attractiveness and trust according to Korea and China user. The results of this study presented the strategic implications for operators at O2O area.
Zeng-Jun Sun 동중앙아시아경상학회 2015 한몽경상연구 Vol.26 No.2
In 2014 china continue with vigor and vitality business wars on the Internet, only Taobao’ “double eleven” produced a volume of 57.1 billion Yuan. Carnival shopping consumption increased about 63 percent than 2013. There will be more traditional industries join the army of electronic business in the future. Coupled with the development of the Internet, shopping and consumption patterns will undergo tremendous changes. Now the development of the model of O2O becomes the main trend of electronic business. What kind of impact will it bring about to the existing industries? This study starting from the basic concept of O2O、the comparison with the traditional models and problems existing today to analysis the development of O2O in the future.
A Study on the Electronic Money in China
Zeng-Jun Sun,Shuo Zhang 동중앙아시아경상학회 2016 한몽경상연구 Vol.27 No.2
과학과 기술의 진보 및 급속한 인터넷의 보급은 새로운 형태의 화폐인 전자화폐를 창출하였다. 전자화폐는 이제 일상적으로 실생활에서 쓰이고 있으며, 전통적인 종이화폐에 영향을 미치고 있고, 온라인 거래규모가 매우 커졌기 때문에 거대한 발전 잠재력을 가지고 있다. 전자화폐는 실제로 일정한 비율로 전통적인 종이화폐를 대체하고 있고, 따라서 전자화폐의 발전 및 위험방지에 대한 연구는 중요한 연구주제이다. 본 연구에서는 전자화폐 위험의 본질과 전자화폐 발전방향 및 현황에 대해서 상세하게 살펴보고, 다양한 위험에 대한 해결책을 제시한다. With the progress of science and technology and the rapid popularization of the Internet, a new form of currency -- emerge as the times require electronic currency. Electronic currency has changed people's daily payment mode, which have great impact on the traditional currency, online transaction size is also growing in geometry, electronic currency has shown huge development potential. Electronic money really can replace the traditional currency as legal tender, the problem of the research on the development of electronic money and risk prevention has become an important topic. In this paper, the nature of the risk of electronic money, electronic currency development course and current are studied and analyzed in detail, and put forward the solution according to the different risk. First of all, this paper shows the development of electronic trading in the past ten years, has laid the foundation for the development of electronic money and risk analysis. Electronic trading market determines the size of the current situation of the development of electronic currency; the electronic trading market scale growth rate determines the development potential of electronic money. Secondly, this paper briefly expounds the evolution process of the analysis of the necessity of currency, electronic money from a historical perspective. Then, the electronic currency has carried on the detailed analysis, including the concept of electronic money, types, characteristics and functions. Thirdly, this paper analyzes the development course and the present situation of China's electronic currency, based on national conditions, analysis of the characteristics of electronic money in our environment and the existing problems. Finally, this paper analyzes several major risks faced by the electronic money, and put forward feasible solutions according to the different risk.