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Evaluating Innovation Policies in Australian Government: Backing Australia's Ability
문용은,조셉윤,Moon, Yong-Eun,Yoon, Joseph The Society of Digital Policy and Management 2003 디지털융복합연구 Vol.1 No.1
In industrialised countries, innovation is a key source of economic growth. Research is a key driver of technological innovation and involves the process of systematic investigation and/or experimentation to discover new knowledge. The Governments' industry innovation policy supports a business focus on Research and Development (R&D) through a range of programs in order to achieve these aims. The Innovation Statement, launched by the Australian Prime Minister in January 2001, commits an additional 53 billion over five years to encourage and support innovation. The Australian Government aims to build world competitive firms and strong research capability in industry to strengthen Australia's international competitiveness and increase national prosperity. It develops policies and programs to enhance investment in innovation. The Australian Government also undertakes analysis and comparisons of innovation policies, instruments and approaches to maintain a leading-edge National Innovation System. This includes analysis of the innovation activities of other nations, and evaluation of the impacts of innovation policies and programs on Australia's institutions and enterprises. This paper examines Australia's Innovation policies, Backing Australian Ability.
Issues Related to RFID Security and Privacy
Yong-eun Moon(문용은),Jin-hwan Jeon(전진환) 한국인터넷전자상거래학회 2008 인터넷전자상거래연구 Vol.8 No.3
RFID(Radio Frequency Identification)는 사람이나 사물을 자동으로 인식할 수 있는 기술로 오늘날 공급사슬 관리와 자동인식시스템 분야에서 많은 각광을 받고 있다. 그러나 RFID 시스템은 아직까지 여러 잠재적인 문제를 내포하고 있어, 향후 기술발전 및 비즈니스 적용상 장애가 될 수 있다. 다양한 분야에서 RFID의 성공적인 적용을 위해서는 RFID 시스템내 정보를 보호할 수 있는 해결책의 개발 및 표준이 절실하다. 이에 따라 본 연구에서는 기존 연구를 통해 RFID의 보안과 프라이버시에 관련된 주요 쟁점들에 대해 분류 및 기술하였으며, 이들 쟁점들에 대응할 수 있는 방안을 기반으로 RFID 표준과 적용분야에 따른 정책 및 대응책의 필요성을 강조하였다.
인터넷 오픈마켓의 서비스품질이 한·중 양국 소비자의 재구매의도에 미치는 영향에 관한 비교 연구
문용은(Yong-eun Moon),고효위(Xiao-wei Gao) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.4
With the development of the Internet shopping more and more customers use the internet open market. In fact not only the Korean but also the foreigners gradually start to use the Internet open market in Korea. However, there are the differences of culture, language, lifestyle, habits between Korean and Chinese customers. The purpose of this study is to find out the difference of the effect on the repurchase intention of Korean and Chinese customers by service quality on the Internet open market. This article induced service quality standard of Internet open market in the five aspects such as information, transaction, design, communication and security by using measuring items of e-SERVQUAL revealed in prior. And the entertainment which are considered important by customers has been added to this study. In the result of this study, first, the factors of information, transaction, security and entertainment affect the satisfaction of Korean and Chinese customers. Second, the satisfaction affects on the repurchase intention of Korean and Chinese customers. Third, the factor of design doesn"t affect the satisfaction of Korean customers, and the factor of communication doesn"t affect the satisfaction of Chinese customers. Fourth, the influence of communication is different between Korean and Chinese customers. The result of study will provide practical implications on the local Internet open market for Korean and Chinese customers.
Yong-Tae Park(박용태),Yong-Eun Moon(문용은) 한국인터넷전자상거래학회 2010 인터넷전자상거래연구 Vol.10 No.2
지금까지 B2C 쇼핑몰의 성공에 대하여 다양한 관점에서 연구가 진행되어왔다. 그렇지만 전자상거래를 가능하게끔 만든 정보시스템의 성공 관점을 포함하는 포괄적인 관점에서의 B2C 쇼핑몰 성공에 대한 연구는 미흡했다. 따라서 본 연구는 정보시스템 성공이라는 관점과 고객의 쇼핑 경험이 그들의 태도와 행동에 영향을 끼친다는 생각을 바탕으로 B2C 쇼핑몰 고객충성도에 대한 실증적 연구를 하였다. 연구의 결과는 고객의 제품에 대한 인식(가격, 제품촉진과 질), 정보의 질, 시스템의 질, 그리고 서비스의 질이 고객의 쇼핑 경험에 긍정적인 영향을 준다는 것을 보여주었다. 또한, 고객의 쇼핑 경험은 고객의 만족도와 충성도에 긍정적인 영향을 준다는 것을 실증적으로 확인하였다. 본 연구의 결과는 IS Success 모델과 Customer Satisfaction Index 모델의 기본 개념이 B2C 쇼핑몰에서도 유용하다는 것을 보여주었다. 그리고 본 연구의 결과는 인터넷 쇼핑몰의 전략을 수립하고자 하는 전략가들이 B2C 쇼핑몰의 성공에 대한 이해를 새로운 관점에서 할 수 있도록 함으로써 그들이 보다 효과적인 전략을 수립하는데 도움을 줄 것으로 기대한다.
중소기업의 CSR활동과 그 적합성이 기업이미지와 구매의도에 미치는 영향
김은정(Eun-Jung Kim),문용은(Yong-Eun Moon),김종원(Jong-Weon Kim) 한국인터넷전자상거래학회 2016 인터넷전자상거래연구 Vol.16 No.3
Many enterprises have been paying great attention on whether their CSR activities actually contribute on financial achievement. In order to identify proper CSR activities of small and medium enterprises requested from their customers, this paper classified the CSR activities into sub-level categories, such as economic activity, legal/ethical activity, and charitable activity based on previous studies, and investigated the impact of such activities in small and medium enterprises and their fitness on corporate image and purchase intention. According to the study results, the consumers recognized that economic and legal/ethical activities were suitable for the fitness of small and medium enterprises. Also, economic activity, charitable activity, and fitness had impact on the corporate image. Finally, purchase intention was influenced by economic activity and corporate image. This study suggested that small and medium enterprises needed more strategic approach for their CSR activities.
지식관리 시스템의 만족도에 영향을 미치는 요인에 관한 연구
정태석(Tae-seok Jeong),문용은(Yong-eun Moon) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.4
Knowledge Management and Knowledge Management System(KMS) are not new phenomena. The knowledge-based theory of the firm suggests that knowledge is the organizational asset that enables sustainable competitive advantage in hyper competitive environments. KMS is also recognized as an important weapon for sustaining competitive advantage and many companies are beginning to development KMS. The purpose of this study is to identify the variables affecting the satisfaction of KMS. We proposed research model and seven propositions regarding the factors affecting the satisfaction of KMS. Specifically the goals of this research are; (1) to examine relationships between satisfaction, and (2) to examine relationships variables and satisfaction differ by organizational maturity level. The research model presented in this study suggest that the satisfaction of KMS depends on (1) system’s, (2) cultural and (3) managerial factors. Surveys collected from 119 firms were analyzed to test the model. The analysis results revealed that knowledge management(KM) process support, incentive systems, top management support are influential variables on the satisfaction of KMS, and verify differences in satisfaction of organizations grouped by organizational maturity level. The implication of the findings and future research directions were discussed.
주정이 ( Jing-yi Zhou ),문용은 ( Yong-eun Moon ) 한국정보시스템학회 2020 情報시스템硏究 Vol.29 No.1
Purpose In recent years, “Internet + ” is a new social form. Has already brought the vitality of social and economic entities. The rapid development of Internet globalization, promote the development of an emerging network interaction, “Live broadcast”. Viewers from all over the world can watch various types of live programs by connecting to the Internet. Viewers and live broadcasters can generate instant and efficient interactions. Design Many companies have taken advantage of the advantages of the live broadcast platform. Use live broadcasts for brand marketing activities. Branding compared to offline, online advertising is cheaper, Spread more quickly, get feedback from consumers more realistic. Merchants are also aware that this type of interaction creates a closer connection between consumers and businesses. This article will deduce a unique research model through lots of prior studies. Establish independent variables from two aspects of live software features and consumer features, and from the seven hypotheses derived, summarize how to make consumers more loyal to the same brand. The audience of Korean and Chinese live broadcast software is also growing. In order compare the differences between the consumer groups in Korea and China, this article uses the same research model, analysis of consumers in Korea and China. Findings Finally based on the results of the study. Proposal for rationalization of companies that use Korean-Chinese live broadcast platforms for brand marketing.