PRODUCTION OF EXTENDED SELF: INTEGRATING LIFE EXPERIENCE IN FASHION DESIGN

Wing-sun Liu,Eric Li,Elita, Yee-nee Lam,Magnum, Man-lok Lam 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.6

This paper employed the conceptions of “extended self” (Belk, 1988) and expressivism (Taylor, 1989) to demonstrate how local fashion designers in post-colonial Hong Kong express their life experience and cultural identity through their designs. Through conducting long interviews (McCracken, 1988) with five local designers in Hong Kong our findings show that design collections have become an “extended self” for these individuals. The material representation that created by the individual become an inseparable self for the owner. The commercialization of these “extended selves” extends our current conception of self identity in marketing literature.

PRODUCTION OF EXTENDED SELF: INTEGRATING LIFE EXPERIENCE IN FASHION DESIGN

Wing-sun Liu,Eric Li,Elita, Yee-nee Lam,Magnum, Man-lok Lam 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

This paper employed the conceptions of “extended self” (Belk, 1988) and expressivism (Taylor, 1989) to demonstrate how local fashion designers in post-colonial Hong Kong express their life experience and cultural identity through their designs. Through conducting long interviews (McCracken, 1988) with five local designers in Hong Kong our findings show that design collections have become an “extended self” for these individuals. The material representation that created by the individual become an inseparable self for the owner. The commercialization of these “extended selves” extends our current conception of self identity in marketing literature.

把虛의的感情融入到時尙品牌的識別中: 在相互依賴的亞洲情境中理解品牌識別關系

( Man Lok Lam ),( Wing Sun Liu ),( Chester Kin Man To ) 한국마케팅과학회 2011 Journal of Global Fashion Marketing Vol.2 No.3

Over the past decade, consumer researchers have been interested in understanding symbolic relationship between consumers and brands, especially on identity construction (Elliott & Wattanasuwan, 1998; Escalas & Bettman, 2005; Kirmani, 2009) and its implications on brand management (Arvidsson, 2005; Holt, 2002; 2004). Following a cultural-psychological view to study how culture shapes brand-identity relationship, Eckhardt (2000) addresses that little attention have been paid to understand consumer behavior within interdependent cultures when compare with the prolific account of western literatures that reported the consumption behavior with an independent self- construal. This paper strives to address this absence through researching how a group of Chinese youngsters internalize their cultural values with a sense of assumed emotion and developed local specific brand literacy towards fashion brands` perception and consumption. Following Bengtsson and Firat (2006)`s concept of brand literacy, this interpretative research aims to extend our current understanding of symbolic brand consumption and brand-identity relationship in particular to the interdependent Asian context. The literature review discusses previous studies on brand symbolism in formulating brand-identity relationship and how social psychological understanding of interdependent construal of self can be applied to consumer researches. The cultural characteristics of Chinese consumers are also discussed with reference to previous indigenous consumer researches on symbolic brand consumption. As part of a greater project on fashion and brand consumption experience among young Chinese in Guangzhou, 18 Chinese volunteers aged around 20 are recruited from local universities and colleges and become the main research informants. The fieldwork is conducted in Guangzhou. In-depth interviews and participant observations are the main data collection method. Triangulation analysis technique has been adopted to review and cross-check data collected. Our findings and discussions demonstrate different dimensions of assumed emotion (Hu, 1949) among the Chinese youngsters in structuring their brand literacy. We discuss how cultural concern towards their social identities, including as students, sons/daughters, friends, and changing identities expected in the future, may significantly impact the youngsters` fashion and brand value, perception and consumption. Through symbolic consumption, the Chinese youngsters depict a sense of culturally specific fashion and brand knowledge as demonstrated in their fashion choice, taste and consumption, in a way that is culturally appropriate in fitting themselves in a complex social network. Guided by this sense of assumed emotion, Chinese youngsters adopt the signs and meanings embedded in brand names and its associated symbols to engage in the different social situations within their cultural setting. This has resulted in a different construct of brand literacy within the interdependent cultural context. An emergent theme is also found as there is a major difference in fashion brands perceptions and choices between the urbanities (i.e. Guangzhou localities) and peripheries (i.e. outsiders) because of a cultural difference in constructing their cosmopolitan identities (Thompson & Tambyah, 1999). To conclude, this study has contributed to our understanding of brand-identity relationship in the interdependent Asian context. Consumers in the eastern cultures tend to be subjected to integrate a larger socio-cultural context than maintaining individualistic pleasures as in western cultures. A greater concern of understanding the assumed emotion and how consumers asserted their social identities with symbolic fashion and brand consumption would be a key to understand the consumption cultures with interdependent self-construal.

Types of Control in Acupuncture Clinical Trials Might Affect the Conclusion of the Trials: A Review of Acupuncture on Pain Management

Haiyong Chen,Zhipeng Ning,Wing Lok Lam,Wai-Yee Lam,Ying Ke Zhao,Jerry Wing Fai Yeung,Bacon Fung-Leung Ng,Eric Tat-Chi Ziea,Lixing Lao 사단법인약침학회 2016 Journal of Acupuncture & Meridian Studies Vol.9 No.5

Analgesic effects of acupuncture have been extensively studied in various clinical trials. However, the conclusion remains controversial, even among large scale randomized controlled trials. This study aimed to evaluate the association between the conclusion of the trials and the types of control used in those trials via systematic review. Published randomized controlled trials of acupuncture for pain were retrieved from electronic databases (Medline, AMED, Cochrane libraries, EMBASE, PsycINFO, Clinicaltrials.gov, and CAB Abstracts) using a prespecified search strategy. One hundred and thirty-nine studies leading to 166 pairs of acupuncture-control treatment effect comparisons (26 studies comprised of 53 intervention-control pairs) were analyzed based on the proportion of positive conclusions in different control designs. We found that treatment effects of acupuncture compared with nontreatment controls had the highest tendency to yield a positive conclusion (84.3%), compared with nonneedle-insertion controls (53.3%). Whereas with needle-insertion controls, the lowest tendency of positive conclusions was observed (37.8%). Consistently, in studies reporting successful blinding, a higher tendency of positive findings on the treatment effect of acupuncture was found in the noninsertion sham controls compared with that in the insertion sham controls. We conclude that the type of control is likely to affect the conclusion in acupuncture analgesic trials. Appropriate control should be chosen according to the aims of studies. Analgesic effects of acupuncture have been extensively studied in various clinical trials. However, the conclusion remains controversial, even among large scale randomized controlled trials. This study aimed to evaluate the association between the conclusion of the trials and the types of control used in those trials via systematic review. Published randomized controlled trials of acupuncture for pain were retrieved from electronic databases (Medline, AMED, Cochrane libraries, EMBASE, PsycINFO, Clinicaltrials.gov, and CAB Abstracts) using a prespecified search strategy. One hundred and thirty-nine studies leading to 166 pairs of acupuncture-control treatment effect comparisons (26 studies comprised of 53 intervention-control pairs) were analyzed based on the proportion of positive conclusions in different control designs. We found that treatment effects of acupuncture compared with nontreatment controls had the highest tendency to yield a positive conclusion (84.3%), compared with nonneedle-insertion controls (53.3%). Whereas with needle-insertion controls, the lowest tendency of positive conclusions was observed (37.8%). Consistently, in studies reporting successful blinding, a higher tendency of positive findings on the treatment effect of acupuncture was found in the noninsertion sham controls compared with that in the insertion sham controls. We conclude that the type of control is likely to affect the conclusion in acupuncture analgesic trials. Appropriate control should be chosen according to the aims of studies.

Improving mobility in the intensive care unit with a protocolized, early mobilization program: observations of a single center before-and-after the implementation of a multidisciplinary program

Laptin Ho,Joe Hin Cheung Tsang,Emmanuel Cheung,Wing Yan Chan,Ka Wai Lee,Sweetie R Lui,Chung Yau Lee,Alfred Lok Hang Lee,Philip Koon Ngai Lam 대한중환자의학회 2022 Acute and Critical Care Vol.37 No.3

Background: Early intensive care unit (ICU) protocolized rehabilitative programs have been described previously, yet with differing starting time points and mostly on mechanically ventilated patients. We extended the concept to all admitted ICU patients and investigate the efficacy of early mobilization in improving mobility of the critically ill, address issues surrounding the timing and intensity of an early rehabilitative program.Methods: Prospective cohorts of patients admitted consecutively before-and-after (control, n=92; intervention, n=90) the introduction of an early mobilization program in a single center, general hospital ICU. Improvement in mobility as assessed by ICU mobility score, on ICU admission and upon ICU discharge, was measured as a primary outcome.Results: Those receiving early mobilization in the intensive care unit had higher ICU mobility score (2.63; 95% confidence interval, 0.65–4.61; P<0.001) upon discharge from the intensive care, with earlier out of bed mobilization on day 5 compared to the control group of day 21 (P<0.001). No differences were found in terms of mortality, intensive care hospitalization and subsequent hospitalization duration after discharge from ICU.Conclusions: Here, we report that improvement in mobility score earlier in the course of intensive care hospitalization with the introduction of a protocolized early rehabilitative program.