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RISS 인기검색어
- 검색키워드
- 저자 : Spring Han (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
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Development of off–on fluorescent probes for heavy and transition metal ions
Xu, Zhaochao,Han, Su Jung,Lee, Chongmok,Yoon, Juyoung,Spring, David R. Royal Society of Chemistry 2010 Chemical communications Vol.46 No.10
<P>A carbonyl group was positioned between 1,8-naphthalimide and di-2-picolylamine (DPA) and played a key role of displaying fluorescence enhancements with heavy and transition metal (HTM) ions through increasing the oxidation potential of the fluorophore, blocking HTM ions from sterically interacting with the naphthalimide fluorophore, and by acting as a sacrificial donor.</P> <P>Graphic Abstract</P><P>A sensor, with a carbonyl group between di-2-picolylamine (metal receptor) and 1,8-naphthalimide (fluorophore), is reported to display the strategies required for developing off–on fluorescent probes for heavy and transition metal ions. <IMG SRC='http://pubs.rsc.org/services/images/RSCpubs.ePlatform.Service.FreeContent.ImageService.svc/ImageService/image/GA?id=b924503k'> </P>
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How destination marketing on social media affects behavioral intention
Ivelina Ilieva,Spring Han 한국지능정보시스템학회 2022 한국지능정보시스템학회 학술대회논문집 Vol.2022 No.6
Social media is becoming more prominent in the daily lives of consumers and can plays a major role in forming impressions about tourism destinations. This is especially true during the current pandemic, when traveling is restricted and people increase the time they spend online. Recently, there has been a shift towards more visual content on social media, as apparent by the fast-growing popularity of social networks like Instagram, which is largely a photo sharing site. This shift indicates that destination marketing organizations need to take into consideration how photos of their destinations can influence consumers’ destination image. The goal of this paper is to find out whether the perception of destination and visit intention change after seeing photos of a destination and determine the effect that social media has on these components.
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LUXURY RETAIL SERVICES: WHAT DO CHINESE CONSUMERS EXPECT?
Michel Phan,Spring Han 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
The luxury industry worldwide, and in China in particular, has been going through some major shake-ups in the last few years, such as the impact of anti-corruption campaign in China since 2012, massive increase of Chinese out-bound tourists travelling abroad for shopping due to price advantages as compared to mainland China prices, changing customer preferences and low loyalty towards luxury brands, and heightened customer knowledge of luxury, to name a few. These changes have a direct impact on customers’ behavior and experience in luxury retail stores and ultimately the level of expectation and satisfaction they have with luxury brands. This paper aims to shed some light on this topic by focusing specially on Chinese luxury customers’ perspectives. Companies have considered customer experience as one of important ways to obtain and sustain competitive advantages. Zomerdijk and Voss (2009) maintained that customer experience is a holistic concept that encompasses every aspect of a company’s offering. However, it is unclear which service elements offered by company create the most compelling contexts. Chinese luxury customers represent one-third of the total personal luxury goods market by the end of 2016 according to Bain & Co (2016). Therefore, no luxury brand can afford to ignore Chinese customers and their level of satisfaction with their brands. Paradoxically, from 2012 to 2015, the luxury personal goods market in China has decreased by 1% or 2% each year as compared to the previous years. This was due to many factors, and one of them was “poor customer experience in retail stores” according to our study. This deceleration of the market in China has prompted many luxury brands to create new customer experiences that could increase satisfaction (such as made-to-order services) in order to retain existing customers and to gain new ones. The research questions of this paper are: what type of services do Chinese customers expect from luxury brands? What are the levels of satisfaction Chinese customers have with luxury brands abroad and in China? How can luxury bands improve their service experience offers to satisfy Chinese customers? In order to answer these questions, we carried out a longitudinal study over 4 years, from 2012 to 2015 with Chinese luxury customers. A Chinese luxury customer is defined as someone who has bought a genuine luxury product over the last 6 months, whether in China or abroad, for themselves or for someone else. Each year we interviewed 120 customers who were chosen randomly in the streets of Shanghai, nearby luxury malls. The interviews were carried out either in English (if they are comfortable of speaking in English) or in Mandarin (by a native speaker). The interviews lasted on average 30 minutes each. The questions are mostly open-ended questions such as: “Could you please tell us your best or worst experience in a luxury retail store, in China or abroad? And why is it the best or worst?”. The interviews were manually recorded by a second interviewer present at that time. The data were then compiled and analyzed for this paper. The findings of the study were somehow unexpected such as: 1- Chinese luxury customers expect very simple and basic services in luxury retail stores, such as a sincere smile and a warm welcome, or sales employees do not judge them based on their looks and appearances. 2- Retail staff should have a better and up-to-date product knowledge so they can answer simple questions about the products when asked. 3- Retail staff should be able to give good advice to customer when they are undecided, and not try push only sales. Managerial implications for luxury brands are many. However, the most important one by far is “to go back to the basics of retail customer experience” by selecting and training the right employees for the job.
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Sports Centric Tourism: Who Travels to Mega Sports Events?
Anastasiia S. Salina,Hyungjeong “Spring” Han 한국관광학회 2014 International Journal of Tourism Sciences Vol.14 No.2
The aim of this study is to identify and describe mega sports event market segments based on cluster analysis and to provide critiques and suggestions to both academics and industry practitioners. Field study was conducted during the 2014 Sochi Olympic Games onsite among tourists at the Olympic venues. A total of 258 questionnaires were valid for data analysis. The study explores whether demographic characteristics of Olympic Games visitors affect their perceptions of event quality, destination image and perceived value by performing cluster analysis and discriminant analysis. Event quality was found to be formed by two clusters of tourists, and three clusters emerged both for destination image and perceived value. The results show that there are differences among these segments in terms of visitors’ perceptions of listed constructs affecting their revisit intentions and intentions to recommend destination. The article concludes by giving the reader an example of how each of the steps was processed in the identification and description of those market segments based on cluster analysis. And the key characteristics making them uniquely different as a group are discussed. The paper then shows how segmentation research can be used to develop successful promotional campaign and marketing plan.
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