http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Prashant Mool (검색결과 7 건)
- 무료
- 기관 내 무료
- 유료
-
-
Integrated Model of Relationship Marketing:
Mool Prashant,Park Jong Chul 한국상품학회 2016 商品學硏究 Vol.34 No.4
This study aims to explore and expand the theoretical foundations of relationship marketing on the basis of several prior research related to relationshipmarketing disciplines. Further, it attempts to integrate and combine systematically various emotional and cognitive components. The integrative study provide a more general outlook on relationship marketing. Overall, this study contributes to develop a theoretical framework that integrates gratitude, reciprocity and empathy into one set of emotional mechanism. On the other hand, it also includes trust, commitment and relationship satisfaction in the cognitive mechanism. Both these categories of emotion and cognitive process are considered as the mediating rolewhich highlights the influence of relationshipmarketing on customer-focused output i.e. customer retention and customer loyalty.
-
The Effect of CSV (Creating Shared Value) on Corporate Performance
Prashant Mool 조선대학교 지식경영연구원 2014 기업과 혁신연구 Vol.7 No.2
This study highlights the inter-dependence between business and society. Corporation have understood the importance of Society for its long term growth. Hence, various business strategies like Corporate philanthropy, CSR (Corporate Social Responsibility) etc. have been introduced to establish a better relationship between business and society. However, these strategies solves societal issues at the periphery, not to the core. In this study we present the newly introduced theory of CSV (Creating Shared Value) which create economy value by creating social value. The research model developed in this study contributes to clarity the role of CSV and its influence on the overall corporate performance. Further, we reveal the mediating role of corporate trust which is generated by various mechanisms of economic and social values, which will lead to enhance corporate performance.
-
Integrated Model of Relationship Marketing: Focusing on the Role of Emotional and Cognitive Process
Prashant Mool,Ji Won Kang,Jong Chul Park 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-
This study aims to explore and expand the theoretical foundations of relationship marketing on the basis of several prior research related to relationship marketing disciplines. Further, it attempts to integrate and combine systematically various emotional and cognitive components. Overall, this study contributes to develop a theoretical framework that integrates gratitude, reciprocity and empathy into one set of emotional mechanism. On the other hand, it also includes trust, commitment and relationship satisfaction in the cognitive mechanism. Hence, relationship marketing is more concerned about customer satisfaction and retention with increased loyal customers rather than on aggressive marketing of a product to increase sales. In this study, we try to combine all the possible variables and postulate different proposals indicating the detail aspects where relationship marketing investments or strategies influence the company's performance which creates a long-term mutual relation exchange with customer. Both these categories of emotion and cognitive process are considered as the mediating role which highlights the influence of relationship marketing on customer-focused output i.e., customer retention and customer loyalty.
-
The Effects of Creating Shared Value on Corporate Performance
Jong-Chul Park,Prashant Mool,June-Hee Na,Chang-Gon Lee 한국유통과학회 2014 유통과학연구 Vol.12 No.10
Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links
-
-
박종철(Jong-Chul Park),물 프레산트(Prashant Mool),홍성준(Sung-Jun Hong) 한국산업정보학회 2014 한국산업정보학회논문지 Vol.19 No.5
본 논문은 기업의 환경적 책임활동이 기업의 신뢰형성에 미치는 효과를 고찰하였다. 특히, 기존 연구와 다르게 본 연구에서는 기업의 환경적 책임활동 차원을 두 가지 차원(친환경 제품생산 활동 vs. 친환경 캠페인 활동)으로 구분하고, 이 두 가지 환경적 책임활동이 전문성 신뢰, 호의성 신뢰, 정직성 신뢰에 어떠한 차별적 영향을 미치는지를 살펴보고자 하였다. 그리고 이러한 세 가지 신뢰가 기업이미지 형성에 미치는 효과를 고찰하였다. 분석결과, 기업의 친환경 제품생산 활동 노력은 전문성 신뢰에 긍정적인 영향을 미치는 것으로 나타났으며, 기업의 친환경 캠페인 노력은 호의성 신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 그러나 기업의 친환경 제품생산 활동과 친환경 캠페인 활동 노력은 정직성 신뢰에 유의한 영향을 미치지 않는 것으로 나타났다. 끝으로 기업에 대한 전문성 신뢰와 호의성 신뢰, 그리고 정직성 신뢰는 기업이미지 형성에 긍정적인 영향을 미치는 것으로 나타났다. 결과적으로 기업의 환경적 책임활동 노력은 기업 이미지 형성에 중요한 영향을 미침을 확인할 수 있었으며, 나아가 신뢰가 이들 두 변수 간의 관계(기업의 환경적 책임활동?기업이미지)에서 중요한 매개역할을 한다는 사실을 확인할 수 있었다. Different from the past studies, in this study we postulates that the consumers’ trust play an essential mediating role in the relationship between the two dimensions (eco-friendly manufacturing, eco-friendly campaign) of corporate environmental responsibility activities and the corporate image. Trust is conceptualized into three different forms: expertise-based trust, benevolence-based trust, and honesty-based trust. A model integrating two dimensions of corporate environmental responsibility, three forms of trust, and the corporate image is tested using data of 374 student and general consumers. The results of data analysis show that the eco-friendly manufacturing positively influences on the expert-based trust and the eco-friendly campaign positively influences on the benevolence-based trust. The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility However, eco-friendly manufacturing, eco-friendly campaign activities have a significant impact not on the honesty-based trust. Finally, our results indicate that the expert-based trust, the benevolence-based trust, and honesty-based trust have a significant influence on the corporate image. Thus, this study demonstrates that trust indeed plays a mediating role between corporate environmental responsibility and the corporate image.
ScienceON연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
