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Muslim Tourist Perceptions of Korea’s Destination Attributes
Pitria Utami,Namho Chung,Chulmo Koo 한국서비스경영학회 2016 한국서비스경영학회 학술대회 Vol.2016 No.11
Destination attributes represent the attractiveness of destinations that pull tourists to visit them. It is necessary for destination marketers to understand what motivates tourist to choose certain destination attributes before they travel. Consideration of religious tourists plays a significant aspect in influencing travel decisions and especially destination choices. For instance, the appearance of Islamic religious attributes in the destinations could delight Muslim tourists and stimulate their satisfaction and loyalty. This study examines the effects of Korea’s destination attributes on Muslim tourists’ satisfaction and their loyalty to South Korea. This proposed study takes a quantitative approach with the purposive sampling method by distributing the survey on-site and online to actual Muslim tourists.