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THE EFFECT OF BRAND FAMILIARITY AND REPETITION OF PRODUCT PLACEMENT IN VIDEO GAMES
José Martí-Parreño,Jesús Bermejo-Berros,Joaquín Aldás-Manzano 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
A factorial design 2 (high repetition vs low repetition) x 2 (high brand familiarity vs low brand familiarity) is used to test the effects of repetition and brand familiarity on consumers’ memory for brands placed in video games. Consumers recalled better familiar brands and repetition increased recall for familiar brands.
Cheolho Yoon,José Martí-Parreño 한국경영정보학회 2024 Asia Pacific Journal of Information Systems Vol.34 No.2
For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.
Ryan Michael F. Oducado,Maria Teresa R. Fajardo,Geneveve M. Parreño-Lachica,Jestoni D. Maniago,Paulo Martin B. Villanueva,Ma. Asuncion Christine V. Dequilla,Hilda C. Montaño,Emily E. Robite 충남대학교 아시아여론연구소 2021 Asian journal for public opinion research Vol.9 No.4
Driven by the need for remote learning, the COVID-19 pandemic led to the rise of use of videoconferencing tools. Scholars began noticing an emerging phenomenon of feeling tired and exhausted during virtual meetings. This study determined the predictors of videoconference or Zoom fatigue among nursing students in a large, private, non-sectarian university in the Philippines. This cross-sectional online survey involves 597 nursing students in the Philippines using the Zoom Exhaustion and Fatigue Scale. Multiple linear regression analysis was used to examine predictors of videoconference fatigue. Results indicated that nursing students experienced high levels of videoconference fatigue. Gender, self-reported academic performance, Internet connection stability, attitude toward videoconferencing, frequency, and duration of videoconferences predicted videoconference fatigue. The regression model explained 25.3% of the variances of the videoconference fatigue. Videoconference fatigue is relatively prevalent and may be taking its toll on nursing students. Developing strategic interventions that can protect or mitigate the impact of fatigue during virtual meetings is needed.
Morrison, David Stewart,Parr, Christine Louise,Lam, Tai Hing,Ueshima, Hirotsugu,Kim, Hyeon Chang,Jee, Sun Ha,Murakami, Yoshitaka,Giles, Graham,Fang, Xianghua,Barzi, Federica,Batty, George David,Huxley Asian Pacific Journal of Cancer Prevention 2013 Asian Pacific journal of cancer prevention Vol.14 No.2
Background: Colorectal cancer has several modifiable behavioural risk factors but their relationship to the risk of colon and rectum cancer separately and between countries with high and low incidence is not clear. Methods: Data from participants in the Asia Pacific Cohort Studies Collaboration (APCSC) were used to estimate mortality from colon (International Classification of Diseases, revision 9 (ICD-9) 153, ICD-10 C18) and rectum (ICD-9 154, ICD-10 C19-20) cancers. Data on age, body mass index (BMI), serum cholesterol, height, smoking, physical activity, alcohol and diabetes mellitus were entered into Cox proportional hazards models. Results: 600,427 adults contributed 4,281,239 person-years follow-up. The mean ages (SD) for Asian and Australia/New Zealand cohorts were 44.0 (9.5) and 53.4 (14.5) years, respectively. 455 colon and 158 rectum cancer deaths were observed. Increasing age, BMI and attained adult height were associated with increased hazards of death from colorectal cancer, and physical activity was associated with a reduced hazard. After multiple adjustment, any physical activity was associated with a 28% lower hazard of colon cancer mortality (HR 0.72, 95%CI 0.53-0.96) and lower rectum cancer mortality (HR 0.75, 95%CI 0.45-1.27). A 2cm increase in height increased colon and all colorectal cancer mortality by 7% and 6% respectively. Conclusions: Physical inactivity and greater BMI are modifiable risk factors for colon cancer in both Western and Asian populations. Further efforts are needed to promote physical activity and reduce obesity while biological research is needed to understand the mechanisms by which they act to cause cancer mortality.