RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      검색결과 좁혀 보기

      선택해제

      오늘 본 자료

      • 오늘 본 자료가 없습니다.
      더보기
      • 무료
      • 기관 내 무료
      • 유료
      • KCI등재후보

        A Study on the Effects of Socio-Cultural Pressure and Health Beliefs on Scalp and Hair Care Awareness and Behavior

        Jieun Park,Mijuong Choi,Eunjoo Choi J-INSTITUTE 2023 Protection Convergence Vol.8 No.2

        Purpose: In modern society, with economic development and improvement of living standards, beauty is no longer solely aimed at physical appearance, but there is a lot of interest in scalp and hair care based on health. This study aims to investigate the influence of socio-cultural pressure and health beliefs on the perception of scalp and hair care. Method: In modern society, with economic development and improvement of living standards, beauty is no longer solely aimed at physical appearance, but there is a lot of interest in scalp and hair care based on health . This study aims to investigate the influence of socio-cultural pressure and health beliefs on the perception of scalp and hair care. Results: Pearson's correlation analysis was performed to determine the correlation between the variables. All the variables showed a significant positive correlation with each other. Next, multiple regression analysis was conducted to determine the effects of scalp and hair sociocultural pressure and health beliefs on perception and behavior of scalp and hair care, and it was found that sociocultural pressure from acquaintances, sociocultural pressure from media, intention to use, and maintenance had a significant positive effect on Perception and Behavior of scalp and hair care. Maintenance (β=.403, p<.001), sociocultural pressure from acquaintances (β=.246, p<.001), sociocultural pressure from the media (β=.240, p<.001), and intention to use (β=.129, p<.05) were found to affect perception and behavior of scalp and hair care. Conclusion: In order to improve 'Perception and Behavior of Scalp and Hair Care', it can be interpreted that it is necessary to pay attention not only to scalp and hair health beliefs but also to socio-cultural pressures. It can be said that this study proves that idealized appearances in the media and relationships can influence not only behaviors such as dieting, but also individuals' perceptions and actual behaviors regarding scalp and hair.

      연관 검색어 추천

      이 검색어로 많이 본 자료

      활용도 높은 자료

      해외이동버튼