THE INTERACTION WITHIN MULTICHANNEL RETAILING EFFECTING LOYALTY

Miao Miao,김창주(토론자) 한국유통학회 2018 한국유통학회 학술대회 발표논문집 Vol.2018 No.10

Continuous Conduction Mode Soft-Switching Boost Converter and its Application in Power Factor Correction

Miao-miao Cheng,Zhiguo Liu,Yueyue Bao,Zhongjie Zhang 전력전자학회 2016 JOURNAL OF POWER ELECTRONICS Vol.16 No.5

Continuous conduction mode (CCM) boost converters are commonly used in home appliances and various industries because of their simple topology and low input current ripples. However, these converters suffer from several disadvantages, such as hard switching of the active switch and reverse recovery problems of the output diode. These disadvantages increase voltage stresses across the switch and output diode and thus contribute to switching losses and electromagnetic interference. A new topology is presented in this work to improve the switching characteristics of CCM boost converters. Zero-current turn-on and zero-voltage turn-off are achieved for the active switches. The reverse-recovery current is reduced by soft turning-off the output diode. In addition, an input current sensorless control is applied to the proposed topology by pre-calculating the duty cycles of the active switches. Power factor correction is thus achieved with less effort than that required in the traditional method. Simulation and experimental results verify the soft-switching characteristics of the proposed topology and the effectiveness of the proposed input current sensorless control.

The Effect of Mental Factors on People’s Acceptance of Electronic Medical Recordin China

Miao Miao,Linqing Zeng,Xiaobo Ming 보안공학연구지원센터 2015 International Journal of Hybrid Information Techno Vol.8 No.12

Changes in the physicochemical properties and in vitro protein digestibility of peanut hulls treated via mechanical activation

Miao-miao Feng,Ya-fen Wang,Xuan Cai,Hong-cai Zhang,Jian-xiong Xu 한국식품과학회 2022 Food Science and Biotechnology Vol.31 No.6

In this study, peanut hulls powder (PHP) wastreated via mechanical activation (MA) and divided intothree groups (control, PHP150 and PHP250). Physicochemicalproperties including mean particle size distribution(MPSD), powder properties, solubility and in vitro proteindigestibility of PHP were then investigated. The resultsshowed that MA could decrease the particle size of PHP bydestroying its crystal structure, resulting in an increase ofamorphization and a decrease of crystallinity and crystallinesize. The results of in vitro protein digestibility and crudefi ber contents showed that MA increased the protein digestibilityof PHP by 43.32% and 74.70% ( P < 0.05), while crudefi ber content was decreased by 0.42% and 26.65% ( P < 0.05). These fi ndings indicated a large application potential of MAin PHP treatment.

Link Prediction Algorithm for Signed Social Networks Based on Local and Global Tightness

( Miao-miao Liu ),( Qing-cui Hu ),( Jing-feng Guo ),( Jing Chen ) 한국정보처리학회 2021 Journal of information processing systems Vol.17 No.2

Given that most of the link prediction algorithms for signed social networks can only complete sign prediction, a novel algorithm is proposed aiming to achieve both link prediction and sign prediction in signed networks. Based on the structural balance theory, the local link tightness and global link tightness are defined respectively by using the structural information of paths with the step size of 2 and 3 between the two nodes. Then the total similarity of the node pair can be obtained by combining them. Its absolute value measures the possibility of the two nodes to establish a link, and its sign is the sign prediction result of the predicted link. The effectiveness and correctness of the proposed algorithm are verified on six typical datasets. Comparison and analysis are also carried out with the classical prediction algorithms in signed networks such as CN-Predict, ICN-Predict, and PSNBS (prediction in signed networks based on balance and similarity) using the evaluation indexes like area under the curve (AUC), Precision, improved AUC′, improved Accuracy′, and so on. Results show that the proposed algorithm achieves good performance in both link prediction and sign prediction, and its accuracy is higher than other algorithms. Moreover, it can achieve a good balance between prediction accuracy and computational complexity.

DO THE DIFFERENT STORE FORMATS OF THE SAME BRAND MATTER TO CHINESE SHOPPERS? A STUDY ON A JAPANESE FASHION BRAND

Miao Miao 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Despite the plethora of articles and research in marketing and retailing literatures focused on enhancing customer loyalty, the topic of how to best allocate resources to various loyalty-building efforts has always attracted interest from both academics and practitioners (Kamran-Disfani, et al., 2017). Much research has examined that satisfaction is a strong relative factor of loyalty. However, Kumar, et al. (2012) and Kamran-Disfani, et al. (2017) stressed that the satisfaction-loyalty link could depend on various moderators and mediators. And they pointed out the difference between two types of loyalty—attitudinal and behavioral, and the mediating effect of attitudinal loyalty within the satisfaction-behavioral loyalty link. Thus, there is a need for more studies empirically investigating the satisfaction-loyalty link and how satisfaction effects loyalty in different contexts. On the other hand, many companies have recently been building a greater variety of store formats and attempting to provide a superior shopping experience through their stores in order to increase the possibility of customer revisitation and customer loyalty. Also, consumers not only switch to different retailers in the same product categories but also change to different store formats for the same product purchasing (Anand and Sinha, 2009). The reasons can be considered as customers’ attitudes toward stores and preference of store atmosphere and environment (Wakefield and Baker, 1998). However, few research pays attention to the issue of how, and to what extent, the different store formats have on impacting customer satisfaction and loyalty building. This is especially true of retailers having entered a new overseas market, and how its loyalty building is effected by its store format choice during its developing stages. This study adopts a conceptual model from Kamran-Disfani, et al. (2017) and aims to examine the satisfaction-loyalty link and test if attitudinal loyalty could be a mediator between satisfaction and behavioral loyalty. And if so, do store formats matter to the satisfaction-loyalty link. In short, we develop hypotheses of how store atmosphere, customer satisfaction, attitudinal loyalty, behavioral loyalty are related, and how store format moderates these relationships. In order to improve the understanding of the satisfaction-loyalty link in the context of retail internationalization, we survey a Japanese fashion company — Nice Claup who segmented the Chinese market by operating multiple retail stores, and each retail store plays a discrete role of cultivating customer loyalty. In our analysis, we compare two store formats of Nice Claup, which are the single brand specialty store and the multi-brand store (defined as ―house brand store‖ in this paper). House brand stores aim to offer novel shopping experiences by gathering several Japanese fashion brands into one large store, with each brand having their own detached areas for keeping each brand’s identity separate and recognizable, but are connected to each other by an integrated store design. Both of these two types of stores are named ―Nice Claup‖, and operated by the same retailer. We choose a 388-customer survey data as our sample. All of these customers have purchased clothes at Nice Claup’s stores over 5 times per year and have been given special member’s card by Nice Claup in Shanghai, China. This 388-customer data obtains 180 consumers who always purchase at house brand stores, and 208 consumers who always purchase at single-brand specialty stores. Hypotheses are tested using an ordinary least squares regression model with a cross-store format comparative analysis. The results suggest that while attitudinal loyalty positively and directly influences behavioral loyalty, satisfaction indirectly drives behavioral loyalty through the mediating effects of attitudinal loyalty. This implies that we should focus on the process of building loyalty and there might be a potential stage before gaining customers’ behavioral loyalty. We also find that there are some important differences between the two store formats, i.e., (1) the effect of store atmosphere (ambience cue, design cue, social cue (Kumar and Kim, 2014)) on satisfaction; (2) the moderating effect of store formats on the relationship between attitudinal loyalty and behavioral loyalty. The findings explore different perception of the two types of stores and influencing factor on building loyalty from an emerging market perspective. By extension, it also shows an application of implementing retail internationalization with adopting multiple store formats on different developing stages, and customer loyalty can be enhanced by offering store novelty in the Chinese market.

HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS

Miao Miao 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11

Consumers are increasingly using their smartphones for making purchases, with the other modes being traditional offline and online channels (Kim et al., 2017). In light of the growing number of smartphone users worldwide, many e-commerce companies have responded by launching mobile apps that offer more convenient and flexible shopping experiences to smartphone users (Bang et al., 2013). A number of e-commerce related studies have identified crucial differences between mobile shopping (m-shopping) and online shopping. They find that m-shopping provides greater flexibility in terms of time and place as well as multi-tasking capabilities (for instance, a mobile shopper can communicate with others and even post a picture of an item to social media asking for others’ opinions and comments, all while shopping via a mobile app). These types of apps simultaneously cater to consumers’ shopping and social affiliation needs (Yang et al., 2012). Current research has shown that this type of shopping has gradually become habitual or automatic (Shankar et al., 2016). This new type of e-commerce has brought about a change in the shopping behavior of customers, thereby challenging companies to develop specific strategies to attract this new breed of shoppers.

Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand

Miao Miao 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.1

Many retailers have recently been building a greater variety of store formats and attempting to provide a superior shopping experience through their store environment in order to increase the possibility of customer revisitation and customer loyalty. However, less research pays attention to the issue of how, and to what extent, the different store formats have on impacting customer satisfaction and loyalty building. In order to improve the understanding of the satisfaction– loyalty link in the context of retail internationalization, we survey a Japanese fashion company – Nice Claup – that segmented the Chinese market by operating multiple retail stores and each retail store plays a discrete role of cultivating customer loyalty. Through 388-customer survey data, the results suggest that while attitudinal loyalty positively and directly influences behavioral loyalty, satisfaction indirectly drives behavioral loyalty through the mediating effects of attitudinal loyalty. The implication is that an application of implementing retail internationalization with adopting multiple store formats on different types of customers and customer behavioral loyalty can be transferred by offering multi-brands store more effectively than the single-brand store in the Chinese fashion market.

Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA

Miao Miao 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.2

Mobile shoppers’ purchase intention is affected not only by pro- ducts or the shopping environment but also by shopping applica- tion (app) features. In this study, we adopted complexity theory to explore how the use of shopping apps is affected by complex causal factors including user demographics, shopping situations, and con- scious or unconscious attitudes and behaviors. We conducted a cross-cultural survey of 425 Vietnamese and 469 Chinese mobile shoppers. A fuzzy-set qualitative comparative analysis was used to examine the relationship between antecedents and outcomes depending on complex conditions in the given contexts. The results showed that the continuous usage intention of a shopping app is not influenced by one factor alone but by complex conditions including a shopper’s satisfaction and habitual activities via two particular features of a shopping app. This study offers multiple ways to enhance continued usage by targeting various users via habitual activities based on their cultural values, demographics, and shopping situations.

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11