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Teresa Pérez del Castillo,Paloma Díaz Soloaga,Julie McColl 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.4
This paper expands knowledge of lifestyle branding by defining and identifying its scope, as well as its relationship to fashion branding. The term itself is ubiquitous in management, but remains undefined from a holistic point of view and is understudied in the academic literature. We thus address this gap and complement previous conceptualizations with empirical research on lifestyle fashion branding. The study herein relies on seven semistructured, in-depth interviews with experienced Spanish fashion brand consultants who advise prestigious fashion companies in Spain. The interview transcripts were analyzed using thematic analysis and Atlas.ti 7.5.18 software, employing an interpretive, qualitative approach. This paper’s primary contribution is found in its empirical study of lifestyle branding conceptualizations from fashion professionals with diverse fashion expertise, including in digital branding, lifestyle retailing, strategic communications, public relations, influencer marketing and social media. Insights into lifestyle branding conceptualizations in relation to fashion retailing emerge from their combined expertise, which then further point to opportunities for expanded research on lifestyle branding in a variety of fashion retail contexts.
Wang, Zhiyue J.,Seo, Youngseob,Babcock, Evelyn,Huang, Hao,Bluml, Stefan,Wisnowski, Jessica,Holshouser, Barbara,Panigrahy, Ashok,Shaw, Dennis W.W.,Altman, Nolan,McColl, Roderick W.,Rollins, Nancy K. John Wiley and Sons Inc. 2016 Journal of applied clinical medical physics Vol.17 No.3
<P>The purpose of this study was to explore the feasibility of assessing quality of diffusion tensor imaging (DTI) from multiple sites and vendors using American College of Radiology (ACR) phantom. Participating sites (Siemens (n=2), GE (n=2), and Philips (n=4)) reached consensus on parameters for DTI and used the widely available ACR phantom. Tensor data were processed at one site. <SUB>B0</SUB> and eddy current distortions were assessed using grid line displacement on phantom Slice 5; signal‐to‐noise ratio (SNR) was measured at the center and periphery of the b=0 image; fractional anisotropy (FA) and mean diffusivity (MD) were assessed using phantom Slice 7. Variations of acquisition parameters and deviations from specified sequence parameters were recorded. Nonlinear grid line distortion was higher with linear shimming and could be corrected using the 2nd order shimming. Following image registration, eddy current distortion was consistently smaller than acquisition voxel size. SNR was consistently higher in the image periphery than center by a factor of 1.3–2.0. ROI‐based FA ranged from 0.007 to 0.024. ROI‐based MD ranged from 1.90×<SUP>10−3</SUP> to 2.33×<SUP>10−3</SUP><SUP>mm2</SUP>/s(median=2.04×<SUP>10−3</SUP><SUP>mm2</SUP>/s). Two sites had image void artifacts. The ACR phantom can be used to compare key quality measures of diffusion images acquired from multiple vendors at multiple sites.</P><P>PACS number(s): 87.57.‐s, 87.19.lf</P>