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李莲,花(Li Lian Hua),金春洙(Kim Chun Soo) 글로벌경영학회 2009 글로벌경영학회지 Vol.6 No.4
2007年,“次贷危机”的爆发引发了美国金融危机,并迅速发展成为国际金融风暴,影响世界各国经济发展,各国股指以惊人的速度下跌,贸易和经济增长速度急剧下滑。受金融危机影响,中国各项宏观经济指标也从2008年下半年开始出现了明显的下滑,对外进出口增速大幅回落,工业生产显著放缓,外向型中小企业大量倒闭,消费和投资预期普遍降低。中国是开放型经济,对出口的依存度高,过去一个时期以出口来带动经济的高速增长,但危机带来的外需动力乏力,使中国经济的增长速度放慢,下降到七年来的最低水平。为应对这次金融风暴带来的影响,中国政府出台了积极的财政政策和宽松的货币政策,旨在转变经济增长方式,把扩大内需放在战略的高度,以此来克服这次危机,为中国经济可持续发展创造政策环境。 In 2007, the sub-prime mortgage crisis triggered the U.S.financial crisis, which quickly developed into an international financial turmoil and had impact on economic development all over the world, while the national index fell at an alarming rate, trade and economic growth plummeted. In this situation, China s macro-economic indicators began to decline dramatically from the second half of 2008, the export& import growth fell sharply, industrial production slowed down, the export-oriented small and medium enterprises went bankrupt, the consumption and investment expectation are generally reduced. China’s economy is open, the dependence on exports is high, so the export had promoted rapid economic growth over a period, but the crisis resulted in less external demand, so that China s economic growth slowed down to its lowest level of the latest seven years. In response to the impact of the recent financial turmoil, the Chinese government has introduced a proactive fiscal policy and loose monetary policy, aiming at the transformation of economic growth, the expansion of domestic demand on a strategic perspective as a way to overcome this crisis, in order to create the policy environment for China s economy sustainable development.
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李莲,花(Li, Lian-Hua),韩,丹(Han, Dan),金春洙(Kim, Chun-Soo) 글로벌경영학회 2013 글로벌경영학회지 Vol.10 No.2
随着中国经济的快速发展,社会上出现了大量物流需求,中国物流业从无到有,获得了快速发展。 目前,中国现代物流业作为国家“十一五”和“十二五”规划的大力发展产业倍受注目。中国加入WTO 以后,跨国物流企业进军中国市场,影响着中国物流市场的竞争格局。由于中国物流业发展起步晚, 中国又经历了经济转轨的特殊时期,因此,中国物流业形成了自身特有的特点,在转向现代物流业过 程中遇到一些问题。针对问题,一方面需要政府进一步改善基础设施,构建适合物流企业发展的政策 环境,另一方面企业本身要不断提升自身竞争力,不仅要参与国内竞争,还要走出去参与到国际竞争 中去,实现向有序的高质量的现代化物流业转换。 With the rapid development of China’s economy, there are a large number of logistics demand in the society, as a result, China’s logistics industry emerge and develop. China s modern logistics industry is the focus of Eleventh Five-Year Plan and Twelfth Five-Year Plan. After China s access to WTO,multinational logistics enterprises entered the China’s logistics market which affect market competition pattern. As China’s logistics industry starts late, China has undergone a special period of economic transformation, therefore, China s logistics industry formed its own unique characteristics, in the trend of modern logistics industry,we encountered some problems. To solve the problem, on one hand, the government need improve the basic facilities to construct the logistics enterprises in the development of policy environment, on the other hand, the enterprise itself should continuously upgrade their competitiveness, not only to participate in domestic competition, but also go to participate in the international competition, to achieve the orderly high quality of the modern logistics industry transformation.
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Li Lian Hua(李莲,花),Li Zhuo(李卓) 대한경영교육학회 2016 경영교육저널 Vol.27 No.1
With the increase of China's national income, people has changed the idea of "beauty" and increased the demand for cosmetics, China has overtaken Japan as the world's second largest cosmetics consumer. As the "Korean wave" isescalating, coupled with the south Korean cosmetics in high technical content, good quality, reasonable price, its share in China has been rising year by year, in 2015, South Korea has surpassed Japan and the United States, became the second largest exporter of cosmetics in China only after France. On December 20th, 2015, China and South Korea free trade agreement(FTA) took effect, it will promote more and more south Korean cosmetics to enter the Chinese market. Almost sixty percent of low and middle in come earners and 37million college students in China, will form the huge mid-range cosmetics consumer groups. As China's "Internet+" and the Wechat business development, China's cosmetics market environment is changing recently. In this background, this paper aims to grasp the new change and put forward some rationalization proposals for the South Korean mid-range cosmetics entering the Chinese market step by step. 随着中国国民收入的增加, 人们对'美'的观念发生了变化, 对化妆品的需求不断增加, 中国已超越日本成长为世界第二大化妆品消费国。随着'韩流'越演越烈, 再加上韩国化妆品技术含量高、品质好, 价格合理, 其在中国的占有率逐年攀升, 2015年, 韩国已超越日本和美国, 成为仅次于法国的第二大对华化妆品出口国。2015年12月20日, 中韩自由贸易协定(FTA)的正式生效, 这将会促进越来越多的韩国化妆品进入中国市场。中国有近六成的中低收入者和3700万的在校大学生, 会形成庞大的中低端化妆品消费群体。随着中国"互联网+"和微商的发展, 目前, 中国化妆品市场销售环境在变化。在这样的背景下, 本文力争把脉新变化, 为韩国中低端化妆品更有步骤的进军中国市场提出几点合理化的建议。
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