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국내 양방향광고 규제의 문제점과 바람직한 정책 개선을 위한 제언 영국과 미국의 규제 사례 분석을 토대로
권오범(Oh Pum Kwon),한규훈(Kyoo Hoon Han) 한국광고홍보학회 2014 한국광고홍보학보 Vol.16 No.1
국내 양방향광고 규제에 관한 기존의 연구와 논의는 규제 완화의 필요성에 대한 주장에 치우치다 보니 법적 타당성과 기본 원칙에 관한 논리적 설득에 한계가 있었다. 이에 본 연구는 새로운 미디어와 플랫폼이 등장할 때마다 임시처방적이고 근시안적으로 정책을 적용했던 관행을 지양하고 근본적이고 거시적인 관점에서 규제원칙의 기본틀을 정립할 수 있는 해법을 찾고자 하였다. 이를 위해 선행문헌 연구를 통해 양방향광고의 특성에 따른 기존 규제방식의 한계성을 살펴본 후, 영국과 미국에서의 양방향광고 관련 규제의 기본 원칙 및 철학적 근거를 미디어 관련 이론과 광고 관련 이론을 접목해 고찰 하였다. 연구 결과, 영국과 미국에서 모두 사회적 약자층 보호 차원의 규제는 양방향 방송서비스와 광고부문에서조차 강력한 원칙과 가이드라인을 적용해서 강화하는 것으로 나타났으나, 그 외에는 철저하게 탈규제와 탈중앙화, 탈수직적 규제형태, 즉 공영방송 중심에서 상업방송과 유료미디어 중심으로 변화하는 경향을 확인하였다. 결국 이러한 탈규제정책은 효과적인 경쟁과 비편향적이고 정확한 정보제공, 다양성과 다원성 확보라는 사상의 자유시장 원리에 기초한다는 것을 의미한다. 본 연구는 해외선진국의 사례 분석을 통해 국내 미디어환경에 적합한 양방향광고 규제의 기본 원칙과 방향성을 제시 하고자 했으며, 양방향광고 규제에 대한 정책적 개선의 필요성을 논의하고 그 구체적 함의를 제공했다는 점에서 연구의 의의를 찾을 수 있을 것이다. There has been a focus on existing research regarding regulations on interactive advertising, particularly the necessity of deregulation itself, rather than considering the legal legitimacy of interactive advertising regulations. This study tried to address the rules and significant concepts of relevant laws and sought fundamental and macro-level solutions, refraining from setting tentative and shortsighted policies forwarded whenever new media and platforms emerge. To do this, an in-depth literature review had been conducted to identify the limitations and challenges the regulations faced. Then, major theories related to media and advertising were taken to be investigated, some of which could be used to support the basic rule and philosophical evidence. Case studies were conducted to reveal the directions for desirable regulations on interactive advertising in South Korea, focusing on the cases of two advanced countries in the broadcasting and advertising industries: the UK and the US. Results indicate that the regulations in both countries empathize the protection of second-class citizens, by making the forceful principles and guidance come in effect in the interactive broadcasting services and advertising. Also, findings include that de-regulatory policies aregenerally based on the free market competition theory, which enables efficient competition, diversity, and pluralism to deliver unbiased and accurate information. Based on the implications drawn from the case analyses, this study provided several suggestions to set up appropriate policies and regulations on interactive broadcast advertising.
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Kyoung Moo Lee,Kyu Yong Han,Oh Pum Kwon 대한재활의학회 2014 Annals of Rehabilitation Medicine Vol.38 No.4
Primary Sjögren syndrome, which involves lesions in both the brain and spinal cord, is rarely reported. Related symptoms, such as intractable pain due to central nervous system involvement, are very rare. A 73-year-old woman diagnosed with primary Sjögren syndrome manifested with subacute encephalopathy and extensive transverse myelitis. She complained of severe whole body neuropathic pain. Magnetic resonance imaging demonstrated a non-enhancing ill-defined high intensity signal involving the posterior limb of the both internal capsule and right thalamus on a T2 fluid-attenuated inversion recovery image. Additionally, multifocal intramedullary ill-defined contrast-enhancing lesion with cord swelling from the C-spine to L-spine was also visible on the T2-weighted image. Her intractable pain remarkably improved after administration of concomitant oral doses of gabapentin, venlafaxine, and carbamazepine.
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Kim Chul,Sung Jidong,Han Jae-Young,Jee Sungju,Lee Jang Woo,Lee Jong Hwa,Kim Won-Seok,Bang Heui Je,Baek Sora,Joa Kyung Lim,Kim Ae Ryoung,Lee So Young,Kim Jihee,Kim Chung Reen,Kwon Oh Pum 대한의학회 2022 Journal of Korean medical science Vol.37 No.14
Background: In Korea, the actual distribution of cardiac rehabilitation (CR) to the clinical field is insufficient due to the many barriers for cardiovascular patients to participate in CR. Community-based CR is a useful alternative to overcome these obstacles. Through a nationwide survey, we investigated the possibility of regional medical and public health management institutes which can be in charge of community-based CR in Korea. Methods: The questionnaires on recognition of CR and current available resources in health-related institutions were developed with reference to the CR evaluation tools of York University and the International Council of Cardiovascular Prevention and Rehabilitation. The questionnaires were sent to regional public and private medical institutions and public health management institutions. Results: In total, 2,267 questionnaires were sent to 1,186 institutions. There were 241 and 242 responses from 173 and 179 regional private and public medical institutions, respectively. And a total of 244 responses were gathered from 180 public health management institutions. Although many institutions were equipped with the necessary facilities for exercise training, there were few patient-monitoring systems during exercise. Most institutions were aware of the need for CR, but were burdened with the cost of establishing personnel and facilities to operate CR. Conclusion: Most regional medical, and public health management institutions in Korea are unprepared for the implementation of community-based CR programs. To encourage the utilization of such, there should be efforts to establish a national consensus.
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