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An economic impact analysis of the Korean exhibition industry
Kim, Samuel Seongseop,Chon, Kaye John WileySons, Ltd. 2009 The international journal of tourism research Vol.11 No.3
<P>This study estimates the multiplier effect of the exhibition industry. In order to calculate the exhibition industry's total expenditure, consideration is made of three major sources of expenditure including hosts, exhibitors and foreign attendees. According to the summary of the economic impact analysis, the total exhibition receipts of US$645.7 million produced US$1.2 billion in output; 21 692 full-time equivalent jobs, US$260 million in personal income for residents, US$577.4 million in value-added, US$54.2 million in indirect tax and US$104.3 million in imports. Copyright © 2008 John Wiley & Sons, Ltd.</P>
WHY PACKAGE TOURS FALL IN POPULARITY:EVIDENCE FROM CHINA’S OUTBOUND TOURISM MARKET
Yong Chen,Markus Schuckert,Haiyan Song,Kaye Chon 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.2
This study develops a model of the market life cycle of package tours, explaining that such tours inherently have low tourist satisfaction which results in a decrease in market share. The model is based on the proposition that tourist satisfaction depends on the extent to which their preferences are fulfilled at the destination, which in turn is determined by their knowledge of its attributes. An analysis of data on China’s outbound tourism market from 1993 to 2010 shows that as tourist satisfaction at the destination increases, the market share of inclusive package tours declines. This suggests that tourist satisfaction can predict tourists’ subsequent choice of a package tour. As tourist satisfaction increases due to the improved information in the market, such package tours will be gradually substituted for independent travel or entirely new packages, or replaced by travel to a new destination.
WHY PACKAGE TOURS FALL IN POPULARITY:EVIDENCE FROM CHINA’S OUTBOUND TOURISM MARKET
Yong Chen,Markus Schuckert,Haiyan Song,Kaye Chon 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
This study develops a model of the market life cycle of package tours, explaining that such tours inherently have low tourist satisfaction which results in a decrease in market share. The model is based on the proposition that tourist satisfaction depends on the extent to which their preferences are fulfilled at the destination, which in turn is determined by their knowledge of its attributes. An analysis of data on China’s outbound tourism market from 1993 to 2010 shows that as tourist satisfaction at the destination increases, the market share of inclusive package tours declines. This suggests that tourist satisfaction can predict tourists’ subsequent choice of a package tour. As tourist satisfaction increases due to the improved information in the market, such package tours will be gradually substituted for independent travel or entirely new packages, or replaced by travel to a new destination.