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Hideaki Soya,Hiroki Yanagisawa,Ippeita Dan 한국체육학회 2009 International journal of human movement science Vol.3 No.2
Recently a growing number of human studies have reported the beneficial influence of acute moderate exercise on cognitive functions. Neurocognitive investigations into such neural substrates have mainly been performed using electroencephalography. However, we recently introduced multichannel functional near-infrared spectroscopy (fNIRS), which is a noninvasive and nonrestrictive optical method to monitor cerebral hemodynamics reflecting regional neural activation. We found improved cognitive performance for Stroop interference elicited by an acute bout of moderate exercise that coincided with enhanced cortical activation in the dorsolateral prefrontal cortex. In a previous study, we set the duration of the exercise at 10 min, but the extent to which we could shorten exercise duration remained uncertain. Thus, here we assessed the effects of various durations of acute exercise on neurocognitive performance during an incongruent Stroop task. We present the first experimental evidence that a minimum of 10 min of acute exercise with an intensity of 50% of the maximum oxygen intake is necessary in order to improve cognitive performance on a Stroop interference test. In combination with facilities enabling strict physiological control, fNIRS is a promising tool that will serve to cultivate a novel application in sports science namely, elucidating, in detail, the cognitive effects of physical exercise.
Yasushi Kyutoku,Chih-Lun (Alan) Yen,Ippeita Dan 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
How the destination image is presented in terms of the content and the selected media is known to have a considerable influence on consumers. In the current study, we examined the effect of destination images of Japanese hot spring hotels through photographic images taken by actual hotel guests on intended customer engagement behaviors (CEB) and their evoked conceptualization of the hotels. By showing photographic images of two types of hot spring hotels (traditional/contemporary) to participants from the United States (Phase 1, n=154) and Japan (Phase 2, n=677), we found that the image of traditional hot spring hotels induced higher evaluations and stronger CEB. When participants were clustered based on their travel motivations, we also found that, in both inbound and domestic markets, more engaged tourists gave higher evaluations and stronger CEB. The results suggest that the relationship among key constructs tested in this study validates the conceptual perspective on the theory application of destination image and CEB to hotel operations. From a practical perspective, hotel managers should carefully reconsider the primary drivers that attract tourists to visit the site and stay at their hotel. In addition, when developing promotional materials, managers should also consider key features in the photographic image to create a desirable destination image to attract tourists to visit and recommend the property to others.