RESEARCH ON MARKET ORIENTATION, CHOICES OF PATENT STRATEGIES, AND THEIR OUTPUT EFFECT ON ALLIANCE FIRMS

Binbin Jiang,Honglei Liu,C. Anthony Di Benedetto,Gang Song 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

The increasing competition in recent years made more and more firms regard strategic alliance as an important alternative and solution to respond to fierce competition. As a kind of system arrangement among firms, the concept of strategic alliance was first proposed by Hopland and Nigel in the early 1980s, who defined strategic alliance as the collaboration mode in which two or more firms, aiming at joint-owned both market and resources, formed the kind of cooperation to enhance advantages, share risk or cost, and also mutual flow of production factors via different kinds of contracts or agreement. However, even before this definition, many firms have already begun their alliance strategies practices. As a cooperative form, strategic alliance, no matter its specific types, becomes one key choice for firms to acquire, maintain and enhance their market shares and positions. Shrader (2001) found that collaboration to foreign firms become key methods for newly-founded firms and small firms to enter foreign markets, which can bring these firms with suitable knowledge and market information, making these firms expand even faster with lower costs and market risks. The enhancing pace of globalization and internationalization triggered firms’ attentions to external markets, Archibugi and Iammarino (2002) found that fierce changes in internal market forced firms to expand their market and product scopes, making more and more firms realize product and R&D internationalization by searching, choosing and collaborating with foreign firms. Dong and Glaister (2006) found Chinese firms cared more about market positions, international expansion and technology exchanges, while foreign firms tended to enter to Chinese market and learn how to operate in China via strategic alliances. Although, many scholars brought out managerial practices of firms’ strategic alliances, and had already formed theoretical foundations, researches related to market orientation, especially how alliance firms establish and realize their strategic goals and performance goals under market motivation is still lack of studies. In reality, the mechanism how firms’ alliance intention transformed into their strategic or performance goals is still in the black box. Taken alliance firms as research objectives, this paper tends to explore how firms constructed strategic alliance due to market-orientation realize their strategic or performance goals via choice of patent strategies. We introduced patent strategies to establish the matching model, to analyze how firms market orientation influence choices of patent strategies, and their mutual effects on firms innovative performance, in hope to provide to the future studies and managerial practice how firms can choose the reasonable and effective alliance partners according to their own strategic and performance goals. Based on differentiation of market access and market extension motivation, we pointed out that, in order to realize the transformation from alliance motivation to innovation performance, alliance firms had to choose and determine among a set of practical and operational plans. Patent strategies, as a kind of operational plan, were conducive to transformation from alliance motivation to innovation performance. With the framework of market motivation, patent strategy and firms innovative performance, we put forward the hypotheses on how market motivation affect firms’ choices of patent strategies, and also the joint effects of market motivation and patent strategies on firm innovative performance. We selected alliance firms in IT industry as samples, with data from Cooperative Agreements and Technology Indicators Database, USPTO and R&D Scoreboard released by Department for Business, Innovation & Skills of UK, we empirically tested effects of market motivation on choices of patent strategies, and also effects of market motivation and patent strategies on firms innovative performance. Results showed that: different market positions led to differentiated motivations and patent strategies in their strategic alliances, firms with relatively weak market positions tend to pursue strategic profile of patent defensive and leveraging strategies under market access motivation, while firms with strong positions would like to implement patent proprietary and leveraging strategies in market extension motivation. The implementation of patent defensive and leveraging strategies under market access motivation enhanced innovation efficiency of the firms with weak market positions. Since these firms focused more on market positions and opportunities, their market capitalization tended to improve, but the motivation and utilization of patent strategies had no effect on patent output. Similar to these firms, the ones with stronger market position were inclined to strengthen their market opportunities and improve their market capitalization. Results indicated that because of their stronger market positions, these firms showed lower awareness of innovation efficiency and their emphasis on patent output was not high either, which then led to the fact that both market extension motivation and patent strategies used had no effects on firms innovative performance measured by innovation efficiency or patent output.

A tuning scheme of cycle reference point for gas turbine adaptive performance simulation with field data

Binbin Yan,Minghui Hu,Kun Feng,Zhinong Jiang 대한기계학회 2020 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.34 No.12

To minimize the simulated performance error of gas turbines, traditional adaptive methods are mainly concerned with the tuning of cycle design point and component maps given by the manufacturer, usually ignoring the fact that performance at cycle design point may not match the field data due to the deviation between test-rig conditions and field conditions. In this paper, a new tuning scheme of the cycle reference point is proposed to minimize the simulated errors simultaneously at design point and off-design points. The scheme is composed of a backward iteration algorithm and a genetic algorithm. During the backward iteration, the field data at the maximum operating condition is selected to obtain the initial cycle reference point with several undetermined parameters. Further, the genetic algorithm is used to optimize the undetermined parameters. The accuracy of the proposed method was validated by the simulated performance of a PGT25+ gas turbine.

Reliability of mortar filling layer void length in in-service ballastless track-bridge system of HSR

Binbin He,Sheng Wen,Yulin Feng,Lizhong Jiang,Wangbao Zhou 국제구조공학회 2023 Steel and Composite Structures, An International J Vol.47 No.1

To study the evaluation standard and control limit of mortar filling layer void length, in this paper, the train submodel was developed by MATLAB and the track-bridge sub-model considering the mortar filling layer void was established by ANSYS. The two sub-models were assembled into a train-track-bridge coupling dynamic model through the wheel-rail contact relationship, and the validity was corroborated by the coupling dynamic model with the literature model. Considering the randomness of fastening stiffness, mortar elastic modulus, length of mortar filling layer void, and pier settlement, the test points were designed by the Box-Behnken method based on Design-Expert software. The coupled dynamic model was calculated, and the support vector regression (SVR) nonlinear mapping model of the wheel-rail system was established. The learning, prediction, and verification were carried out. Finally, the reliable probability of the amplification coefficient distribution of the response index of the train and structure in different ranges was obtained based on the SVR nonlinear mapping model and Latin hypercube sampling method. The limit of the length of the mortar filling layer void was, thus, obtained. The results show that the SVR nonlinear mapping model developed in this paper has a high fitting accuracy of 0.993, and the computational efficiency is significantly improved by 99.86%. It can be used to calculate the dynamic response of the wheel-rail system. The length of the mortar filling layer void significantly affects the wheel-rail vertical force, wheel weight load reduction ratio, rail vertical displacement, and track plate vertical displacement. The dynamic response of the track structure has a more significant effect on the limit value of the length of the mortar filling layer void than the dynamic response of the vehicle, and the rail vertical displacement is the most obvious. At 250 km/h – 350 km/h train running speed, the limit values of grade Ⅰ, Ⅱ, and Ⅲ of the lengths of the mortar filling layer void are 3.932 m, 4.337 m, and 4.766 m, respectively. The results can provide some reference for the long-term service performance reliability of the ballastless track-bridge system of HRS.

Vibration characteristic analysis of high-speed railway simply supported beam bridge-track structure system

Lizhong Jiang,Yulin Feng,Wangbao Zhou,Binbin He 국제구조공학회 2019 Steel and Composite Structures, An International J Vol.31 No.6

Based on the energy-variational principle, a coupling vibration analysis model of high-speed railway simply supported beam bridge-track structure system (HSRBTS) was established by considering the effect of shear deformation. The vibration differential equation and natural boundary conditions of HSRBTS were derived by considering the interlayer slip effect. Then, an analytic calculation method for the natural vibration frequency of this system was obtained. By taking two simply supported beam bridges of high-speed railway of 24 m and 32 m in span as examples, ANSYS and MIDAS finite-element numerical calculation methods were compared with the analytic method established in this paper. The calculation results show that two of them agree well with each other, validating the analytic method reported in this paper. The analytic method established in this study was used to evaluate the natural vibration characteristics of HSRBTS under different interlayer stiffness and length of rails at different subgrade sections. The results show that the vertical interlayer compressive stiffness had a great influence on the high-order natural vibration frequency of HSRBTS, and the effect of longitudinal interlayer slip stiffness on the natural vibration frequency of HSRBTS could be ignored. Under different vertical interlayer stiffness conditions, the subgrade section of HSRBTS has a critical rail length, and the critical length of rail at subgrade section decreases with the increase in vertical interlayer compressive stiffness.

Analysis on natural vibration characteristics of steel-concrete composite truss beam

Lizhong Jiang,Yulin Feng,Wangbao Zhou,Binbin He 국제구조공학회 2018 Steel and Composite Structures, An International J Vol.26 No.1

In order to study the natural vibration characteristics of steel-concrete composite truss beam (SCCTB), the influence of multiple factors such as interface slip, shear deformation and moment of inertia are considered. Afterwards, based on the Hamilton principle the vibration control differential equation and natural boundary conditions of SCCTB are deduced. By solving SCCTB differential equations of vibration control, an analytical calculation method is proposed for analyzing the natural vibration characteristics of SCCTB. The natural frequencies of SCCTBs with different degrees of shear connection and effective lengths are calculated by using the analytical method, and the results are compared against those obtained from ANSYS finite element numerical calculation method. The results show that the analytical method considering the influence factors such as interface slip, shear deformation and moment of inertia are in good agreement with those obtained from ANSYS finite element numerical calculation method. This evidences the correctness of the analytical method and show that the method proposed exhibits improvement over the previously developed theories for the natural vibration characteristics of SCCTB. Finally, based on the analytical method, the influence factors of SCCTB natural vibration characteristics are analyzed. The results indicate that the influence of interface slip stiffness on SCCTB's natural frequency is more than 10% and therefore cannot be neglected. Moreover, shear deformation has an effect of more than 35% on SCCTB’s natural frequency and the effect cannot be ignored either in this case too.