http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Beomkwan Kim(김범관) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
-
스페이스 브랜딩을 적용한 6차산업 서비스공간 디자인 연구
김지선 ( Kim¸ Jisun ),김범관 ( Kim¸ Beomkwan ) 한국공간디자인학회 2021 한국공간디자인학회논문집 Vol.16 No.7
(Background and Purpose) In 2013, the Ministry of Agriculture, Food, and Rural Affairs proposed the 6th industry as a means to strengthen the competitiveness of local agriculture. The 6th industry is a converged type of primary industrial agriculture and secondary industrial manufacturing, as well as tertiary industrial services. Since local governments have supported the 6th industry in different ways, the service space that links not only production and processing but also experience, tourism, and sales has been created in the region. However, the qualitative state of the 6th industry’s service space is insufficient compared to the quantitative support it has received in terms of its policies. This study aims to explore the 6th industrial service space by studying spatial design and space branding to improve the quality of the service space and to add to local values. (Method) The concept was initially understood and a framework was established for the Korean case through a literature review on the 6th industry’s service space and space branding. Based on the analysis of previous research and case studies, a direction of the 6th industry service space design was set and applied to spatial design and construction. The Soybean-Samdong, a 6th industry service space located in Ulju-gun, Ulsan, was taken as the case study. (Results) The 6th industry service space is a starting point for the formation of regional exchanges, and it is important to provide a differentiated experience based on local resources and characteristics. This can help not only form and maintain relationships with consumers but also continuously develop local industry. Analysis of the case study illustrated the difficulty of providing a differentiated experience to consumers through the 6th industry’s service space because the space was designed to work universally and on a general scale without its own characteristics. Space branding based on local resources and regional characteristics should be applied to spatial design to provide consumers with special experiences and to establish the identity of the 6th industry’s service space. (Conclusions) In the 6th industry service space, space branding that reflects local resources and regional characteristics not only gives consumers a memorable impression but also delivers complex information through spatial design. Therefore, spatial design that applies space branding could be one of the important ways to activate relationships with consumers by providing repetitive but fresh and new experiences. As a result, local industries can establish their own identities and regional values to improve the quality and sustainability of spaces.
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
