http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
테마파크 서비스 품질이 고객만족과 재방문에 미치는 영향
황춘기(Choon Ki Hwang),선은주(Eun Joo Sun) 한국조리학회 2005 한국조리학회지 Vol.11 No.1
This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customers` satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customers` devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customers` trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.
황춘기(Hwang Choon Ki),윤지환(Yoon Ji Hwan) 한국외식경영학회 2006 외식경영연구 Vol.9 No.4
This paper intends to provide a basic direction for the growth of restaurant franchise firms by investigating what factors the influence strategy of restaurant franchise firms has on the relation standard, relation devotion and management outcome between the head office and the franchiser. The significance of this study is that it finds out the channel from the influence strategy to relation standard and relation devotion for a better management performance. The increase of relation standard has a positive effect on the relation devotion and the relation devotion ultimately contributes to a better management performance. In order to form a connectedness of pursuing a common benefit between the head office and the franchisers, the restaurant franchise firms should remind their roles according to the contract provisions, cope with the changes of environment and circumstances in a flexible manner, share each other's information, fulfil the expectations of the franchisers on their future achievement, dissolve the insecurity of losing their investment and choose the indirect influence strategy for a greater efficiency of management performance.