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SNS에서 여행지 이미지 공유행동에 대한 감정적 애착이 구전 및 지속적인 정보공유의도에 미치는 영향: 여행만족의 조절효과 검정
홍나리 ( Nari Hong ),김인신 ( Insin Kim ) 관광경영학회 2021 관광경영연구 Vol.101 No.-
The purpose of this study was to investigate how image sharing behavior of travel destinations continues and spread on SNS. In order to achieve this goal, the effect of emotional attachment toward posting travel photos/videos both on word-of-mouth(WOM) intention to posting travel photos/videos and continuous sharing intention was investigated. Additionally, the moderating function of travel satisfaction was verified. After reviewing previous literature, the conceptual model was proposed. To empirically test the proposed model, survey was conducted targeting travelers who had posted their travel photos/videos on SNS. A total of 449 responses collected from travelers were analyzed using structural equation model analysis. The results revealed that emotional attachment to posting travel photos/videos had a positive impact on both WOM intention to posting travel photos/videos and continuous sharing intention. Additionally, travel satisfaction significantly moderated the effect of emotional attachment to posting travel photos/videos on WOM intention to posting travel photos/videos, while it did not moderate the effect of emotional attachment on continuous sharing intention. The results provide useful practical and academic implications to marketing managers.
최지예 ( Jiye Choi ),이민서 ( Minseo Lee ),홍나리 ( Nari Hong ),이혜연 ( Hyeyeon Lee ),전일용 ( Il Yong Chun ) 한국정보처리학회 2023 한국정보처리학회 학술대회논문집 Vol.30 No.2
본 논문에서는 아두이노를 이용하여 유아용전동차가 실제 도로와 유사한 환경의 트랙을 자율주행할 수 있는 방법을 찾고자 한다. 라이다와 카메라를 이용하여 차선을 따라 주행하고, 장애물을 회피하고 신호등의 지시에 따라 정지하고 출발하며, 후진 주차를 완수하는 알고리즘을 완성하였다.