2004 강릉국제관광민속제 참가자 만족도 연구

함영덕 ( Young Duck Ham ) 관광경영학회 2005 관광경영연구 Vol.25 No.-

제14회 이천쌀문화축제 참가자 만족도 연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2012 국제관광산업연구 Vol.5 No.1

The Purpose of this study is to suggest on the basic material of problems and development plans for the 14th Icheon Rice Cultural Festival through the research of satisfaction degree for participations. According to the research, participators of 32.3% consist of Kyonggido residents, visiting patterns are mainly made up oneday tour(88.2%), family trip(38.9%) and friend accompany(39.25%). The expenses of stay is highly made of below 50,000 won(49%). Therefore it must be planed for increasing program of a long stay and considered of friend accompany and family trip. The satisfactions variable which influences in the discrimination of other festivals consists of convenience facilities quality, program quality, information & guidance quality. It is suggested that satisfaction degree variables most highly influence than any other are festival program, festival information and guide, convenience facilites and festival place.

제16회 여주오곡나루축제 참가자 만족도에 관한 연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2014 국제관광산업연구 Vol.7 No.1

The Purpose of the study is to suggest on the basic material of problem and development plans for the 16th Yeoju Ogoknaru Festival through the research of satisfaction degree for participations. According to the research, participators of the festival consist of Kyonggido(30%) and Chungcheongdo(26.6%), Seoul residents(17.7%). Visiting patterns are mainly made up of oneday tour(89.1%), family trip(43.7%)and friends accompany(34.7%). The expense of stay is made of an average 79,334 won. Therefore it must be planed for increasing program of a long stay and considered of friends accompany and family trip. The satisfactions variable which influences in the discrimination of other festivals consists of convenience facilities qualty, program quality, information & guidance quality. It is suggested that satisfaction degree variables most highly influence than any other are festival program and convenience facilites, festival information, place.

충주세계무술축제 참가 동기 및 만족도 연구

함영덕 ( Young Duck Ham ) 관광경영학회 2005 관광경영연구 Vol.23 No.-

충주세계무술축제 관광상품화 방안에 관한 연구

함영덕(Ham, Young-Duck),한서윤(Han, Seo-Yun) 국제관광산업학회 2015 국제관광산업연구 Vol.8 No.2

The Purpose of this Study is to suggest on the basis materials of Chung Ju World MiltaRY Arts Festival through the research of Satisfaction degree for participators. Visiting motives for this festival is to experience various activities and culture of military arts festival and enjoy festival mood. Festival Satisfaction Degree is suggested in low satisfaction of various souvenir, food quality & price, foreign public relaction, child merchandise etc. In order to revisit for participators, it is to suggested in need of strengthening foreign public relation strategy and setting for opening period, international military arts contest, story telling works for Chung Ju culture inheritance. unique souvenir development, food quality improvement & price adjustment etc. one of the most important factors is to various & unique festival programs development in international military arts demonstration & contests and citizen’s passion, willingness, kindness, service spirt.

충주세계무술축제 참가 동기 및 만족도 연구

함영덕(Youngduck Ham) 관광경영학회 2005 관광경영연구 Vol.23 No.-

2013년 충주조정선수권대회 참가자 만족도연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2013 국제관광산업연구 Vol.6 No.1

The Purpose of this study is to suggest on the basic material of problems and development plans for Chunggiu World Rowing Game through the research of satisfaction degree for partispations. According to the research, Participants of 57.2% consists of Chungbuk, 30.5%(Kyonggido residentsm), Visiting patterns are made of family accompany trip 28.3%, The expenses of stay is highly made of below 30,000won(69.9%). Therefore it must be planed for increasing program of long stay and considered of family accompany trip. The satisfaction variable that influence in the discrimination of other sport events consists of theme quality factor. The satisfaction variables that influence revisiting intention are presented by sequence of theme quality, hispitality quality, P.R & guidance quality. It is suggested that development factors of tourism researces most highly influences in revisiting decision than any other factors.

백제문화 관광상품의 방안 연구

함영덕(Ham, Youngduck) 국제관광산업학회 2009 국제관광산업연구 Vol.2 No.3

Baekje cultural range was very poor in comparison with that of Shilla, for it was destroyed by Shilla during A.D 660, also preservation of historical culture relics and property was also very poor and putting tn bad order. In order to promote Baekje cultural tourism merchandising, it is needed by various developing strategy and program. First, The present circumstances and developing strategy of Baekje cultural range is deeply researched, also various problem factors is considered for cultural tourism development. In order to achieve successful tourism policy, first, It meeds to make the best use of specialist fosterage and practical use which is able to create new value. Second, "develop various contents of historical cultural arts resources for tourist merchandising. Third," make the best use of festival event cultural activation.

2007 춘천인형극제 참가자 만족도연구

함영덕 ( Young Duck Ham ) 한국이벤트컨벤션학회 2007 이벤트 컨벤션 연구 Vol.3 No.2

The Purpose of this study is suggest on the basic materials of 2007 Chun Cheon Puppet Festival through the research of Visitor`s satisfaction degree. According to this research, residents of participations consist of Seoul(25.7%), kyongGi Do(21.9%). Most of respondents are 40-30`s age. The length of visitor`s stay is 3-4day(33.6%) and 1-2day(28.4%), a day(21.4%). Therefore Chun Cheon Puppet Festival is very high for revisiting. According to the Analysis of Chun Cheon Puppet Festival`s satisfaction degree, most of respondents valuate highly for program differentiation, excellent facilities, opening period, differentiation to other community festival. Our regional festival is opened mainly in spring and October. But Puppet Festival is opened from the second Thursday of August every year continue to five days. During summer vacation, all family visit Chun Cheon city, they enjoy tourist resorts and cultural relics, beautiful natural landscape etc. Therefore it is suggested that differential program and preparing excellent facilities, responsible opening period, unique concepts have an highly affect for the revisiting

제9회 충주호사랑 호수축제 참가자 만족도 연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2010 국제관광산업연구 Vol.2 No.3

The Purpose of this study is to suggest on the basic material of problems and development plans for the Ninth ChungJuHo-loving Lake Festival through the research of satisfaction degree for participations. According to this research, Participants of 28.3% consists of Seoul, 23.2% (Kyonggido, 18.1%(Chungchongdo) residents, visiting patterns are made of one day tour(52.9%) and family accompany trip(31.5%). The expenses of stay is highly made of below 101,000-150,000 won(30.4%). Therefore it must be planed for increasing program of a long stay and considered of family accompany trip. The satisfaction variable that influences in the discrimination of other festivals consists of P. R & Guidence, Opening Place, Leisure Quality. The satisfaction variales that influence revisiting intention are presented by sequence of Leisure, P. R & Guidence, Festival Program, Local Quality. It is suggested that development factors of tourism resources most highly influences in revisitng decision than any oter factors.