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국내 걸그룹 외모에 나타난 사회문화적 의미 분석 -세대별 걸그룹 외모 변화를 중심으로-
한자영 ( Cha-young Han ) 한국패션비즈니스학회 2017 패션 비즈니스 Vol.21 No.1
Korean commercial-organized girl groups were remarkable in the late 1990`s. However, by the late 2000`s, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second -generation girl groups had slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second -generation girl groups were the bigger stars than first -generation girl groups because the members worked in many different fields. Therefore, the group members` images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.
한자영(Cha-Young Han) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.1
This study analyzed the significance and the sociocultural meaning of the appearance of the new middle age as a rising generation caused by the ageing population. For this purpose, the contents analysis of the newspaper articles related to the new middle age’s appearance and the semantic analysis of the appearance discourse in the contextual meaning were both used. The process in which significance arose were as follows. First, the new middle age were differentiated from the previous middle aged people by appearance and appearance management behavior. The new middle age have a higher level of education and a wider sociocultural experiences than those of the previous generation, but they emphasized the differentiation of the appearance in the discourse. Second, the new middle age were categorized as a new consumption group of the appearance-oriented lifestyle. So, appearance-seeking behavior is required in the new middle age. Third, the appearance discourse was idealizing the appearance of a successful middle aged star and have been persuaded that the pursuit of the ideal values is due to appearance-related consumption. So, the discourse of new middle age’s appearance was socially reconstructed through the differentiation of appearance with the previous middle age generation, categorization into the appearance–oriented lifestyle group, and idealization of the successful middle aged star appearance. Next, the implications of the discourses of the new middle age appearance were in the sociocultural context analyzed as follows. First, the new middle age have emerged as an important consumers of appearance-related consumption. There were shifting to the main consumer and the commercial ideology was maximized. Second, the young and charmingly symbolized appearance was a strategy for success and survival as acquired capital. In fact, appearance capital against aging can only be acquired by continuous effort and investment, so that the efforts to acquire it can be as a social oppression mechanism at aging age. Third, the appearance without heterogeneity with younger generations is used as a communication tool. And the new middle age operated it voluntarily. It can be interpreted as a generational characteristic with rationality and adaptability to change. However, it implied the function of the cultural mechanism.
미국 신진 디자이너의 작품 특성에 관한 연구 -중국계 디자이너를 중심으로-
한자영 ( Cha Young Han ) 한국패션비즈니스학회 2011 패션 비즈니스 Vol.15 No.4
Philp Lim, Alexander Wang and Jason Wu are the American fashion designers as descendants of Chinese immigrants. They had the honor of being given the Swarovski Awards- new premier fashion designer- from CFDA(Council of Fashion Designers of America). The purpose of this study were to investigate the characteristics of their collection, and offered the informations for Korean designers entering the American market. This research categorized characteristics of these designers`- whole characteristics and the characteristics of details such as formal characteristics, optimistic characteristics, tactile characteristics-, and fashion styles from the S/S season of 2009 to the F/W season of 2010 were analyzed. These young and male designers being received attention as a star, didn`t make creative art pieces. But they made pragmatic, commercial, and con-temporary works in whole characteristics and succeeded in their fashion business like other American designers. On the other hand they oriented high fashion clearly in terms of the detail characteristics - their own accent color, tiny change in variety, unique material, delicate ornaments. Therefore Lim created chic and stylish, Wang made a sporty street style, Wu made a luxury style with mannish and casual through work characteristics suitable for their costumer.
1990 년대 이후 국내 대중음악 스타의 패션연출 특성에 관한 고찰
유송옥(Song Ok Ryu),한자영(Cha Young Han) 한국복식학회 2001 服飾 Vol.51 No.5
This study was intended to observe strategic fashion-presentation in Music stars according to the change of the star system in the Korean popular musics. The Korean Music stars since 1990s have been made, fabricated and have excessively depended on the demand of the teenagers. Therefore their distinctive fashion-presentation is considered as more important element than those of the past. Consequently, the characteristics of the fashion-presentation in the Korean Music star these days are as follows: First, Music stars shows fashion-presentation that has a consistent fashion theme. That is one of the key success factor to raise the recognition of star singer. Second, Music star produces fashion images which reflects identity and of subculture. Those appearance have won wild popularity of the peeps 1990`s new generation. Third, although there is no change music genre and emotion, through merely renovation of their fashion image. Music star got diversity and originality of the characteristics of contemporary cultural goods. Fourth, In case of famous dance groups, in the past they maintained a singular atmosphere as a group, but in 1990` Music star group each members of the group have individually fashion-presentation. So, they can get more fans. Fifth, Music singers borrow or duplicate fashion-presentation from each others. Such as similar fashion-presentation guarantees support of the same fans.