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      저자 : 한동군 ( Han Dong-gun ) (검색결과 2 건)
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      • KCI등재

        중국 골프장의 위계적 서비스품질이 지각된 가치 및 행동의도에 미치는 영향력

        한동군(Han, Donge-Gun),이준우(Lee, Jun-Woo) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.2

        The objective of this study is to define the effect of hierarchical service quality of the Chinese golf courses on the visitors" perceived value and behavioral intention. To that end, 235 visitors who had experience of attending golf courses were pre-tested, and the data were gathered using the verified survey tool The gathered data were analyzed with regard to descriptive statistics, exploratory and confirmatory factor analysis, reliability analysis, and covariance structure analysis, using SPSS 18.0 and AMOS 18.0 programs. First, the hierarchical service quality of the Chinese golf courses was found to have a positive effect on perceived value. Second, The hierarchical service quality of the Chinese golf courses was found to have a positive effect on the behavioral intention. Third, the perceived value of the Chinese golf courses was found to have a positive effect on the behavioral intention. Thus, in order to better manage the operation of Chinese golf courses so as to boost the visitors" behavioral intention, the hierarchical quality of services - that are provided through diverse marketing and promotional activities -, should continue to be provided so as to form a positive perceived value in visitors. The findings of this study are that the service quality that is formed through communications between golf courses and visitors will help boost customer satisfaction, which in turn will enhance the image of golf courses, turning them into branded golf courses.

      • KCI등재후보

        골퍼의 안전의식과 안전문화 및 안전태도의 관계

        김경식 ( Kim Kyung-sik ),정민석 ( Jung Min-seok ),한동군 ( Han Dong-gun ),송혜민 ( Song Hui-min ),현련익 ( Hyun Ryun-ik ) 한국융합과학회 2016 한국융합과학회지 Vol.5 No.4

        Pupose: Although safety accidents are rapidly increasing in sports field, empirical research on golfers` safety is very limited. The purpose of this study was to clarify the relationship between safety consciousness, safety culture and safety attitude. Methods: In this study, 171 golfers were sampled in Gyeonggi-by using a purposive sampling method. Validity and reliability were verified by factor analysis and reliability analysis. In particular, the reliability coefficient was over .60. Statistical analysis was used regression analysis and path analysis. Conclusion: The conclusion were as follows: First, the safety consciousness of the golfer affects the safety culture. Second, the safety consciousness of the golfer influences the safety attitude. Third, direct safety culture of golfers affects safety attitude. Fourth, Safety consciousness not only directly affects safety attitudes, but also affects safety attitudes through safety culture related to golf. It can be seen that the safety attitude directly related with the safety accident of a golfer can be fostered by promoting safety awareness and forming a safety culture. Therefore, it will be necessary to develop and distribute educational programs or manuals that can enhance the safety consciousness of golfers in golf organizations.

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