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소비자의 라이프 스타일에 따른 패션행동양식에 관한 연구
정유정,박옥련,하종경,김서주 경성대학교 2000 論文集 Vol.21 No.1
A study is to divide consumer's spending pattern into life style and fashion behaviour, analyzing the interrelation of fashion behaviour according to life style, which brings about the following summarized results. First, as a result of the analysis of consumer's life style, most reveal to be an independent pioneering group and there is no significant difference between clients and staffs. Second, by analysis result from consumer's fashion behaviour pattern, it appears that factors as for sale promotion and quality enhancement have a meaningful variable. In case clients are concerned, buying ability, fashion sense and purchasing method have something meaningful. In addition, as to all customers and staffs, it turns out that a type of spending for pleasure and a type of independent pioneering have something to do closely with fashion sense.