남녀대학생의 외모관리동기에 따른 외모관리행동에 관한 연구

하종경 한국인체미용예술학회 2015 한국인체미용예술학회지 Vol.16 No.4

This paper analyzed and categorized the appearance management motives of male and female college students and investigated the difference in their appearance management behaviors for identifying these behaviors depending on their motives. The analysis results are summarized below. First, the appearance management motives were classified into trend pursuit, sociality pursuit and personality pursuit. Second, the consumers were categorized into ‘trend-sociality pursuit type’, ‘personality-sociality pursuit type’ and ‘positive appearance management type.’ Third, in accordance with the analysis of the difference of appearance management behaviors depending on the appearance management motive types, the personality-sociality pursuit type showed the high scores in management behavior field except for the cosmetic procedure and plastic surgery and nail care fields. The positive appearance management type demonstrated the lowest score. Forth, for an analysis of the difference in the beauty items purchased by consumers depending on the appearance management motive types, the trend-sociality pursuit type demonstrated the highest purchase ratio in all beauty items and the positive appearance management type showed the lowest ratio. Fifth, in the case of the difference in appearance satisfaction depending on the appearance management motive types, the trend-sociality pursuit type showed the highest score and the lowest score was found in the personality-sociality appearance management type.

헬스&뷰티 스토어 소비성향의 유형화에 따른 구매결정과 상품선호의 차이

하종경 한국미용학회 2019 한국미용학회지 Vol.25 No.6

This study investigated correlations among consumption propensities, purchase decision and product preference among primary consumers in their 20s of health and beauty stores. For this,factor analysis with varimax rotation, Cronbach'α,K-means clustering analysis, one-way ANOVA, Duncan's teat, Cross analysis, using IBM SPSS 22.0. The results found the following: 1)Regarding correlations between consumption propensities and purchase decision in health and beauty stores,'rational/planned purchase orientation’,'trend-seeking orientation’and‘brand/store factor’ were highly correlated. In correlations between consumption propensities and product preference, correlations between 'trend-seeking orientation’/ ‘makeup’and‘foundation’were higher than those between 'rational/planned purchase orientation’and ‘foundation’.2)In terms of topology by consumption propensities in health and beauty stores, they were divided into ‘mass consumption group’,‘active consumption group’and‘passive consumption group’.3) According to analysis of purchase decision by type of consumption propensities in health and beauty stores, 'brand/store factor’and‘product factor’were the highest in an active consumption group, moderate in a mass consumption group and lowest in an active consumption group. In particular, the lowest level was found in 'brand/store factor’.

견봉하 충돌증후군에서 견봉하 점액낭의 염증 정도 및 견봉의 모양과 통증의 연관성

하종경,이관희,오정석 대한견주관절의학회 2009 대한견주관절학회 학술대회논문집 Vol.2009 No.5

골의 거대세포종양의 재발과 면역조직화학적 표지자(MCM3, Ki-67 그리고 HH3)의 발현율과의 연관성

하종경,정훈,김용주,이관희,최경업,Ha, Jong-Kyoung,Jeong, Hoon,Kim, Yong-Ju,Lee, Kwan-Hee,Choi, Kyoung-Eob 대한근골격종양학회 2007 대한골관절종양학회지 Vol.13 No.2

목적: 골의 거대세포종양의 재발과 면역조직화학적 표지자와의 연관성을 연구하였다. 대상 및 방법: 골에서 유발된 거대세포종양 10례를 대상으로 하였다. 6명은 남자, 4명은 여자였다. 모든 환자는 수술 전 생검을 통해 확진 후 수술을 시행하였다. 방사선학적 분류는 Enneking grading system에 의하여 이루어졌다. 면역조직화학적 연구를 위해 MCM3, Ki-67 그리고 HH3 표지자가 사용되었다. 면역조직화학적 검사는 Microarray block을 사용하여 시행하였다. 결과: 10례 중 3례(30%)에서 같은 위치에서 재발되었다. 재발된 3례 중 2례는 방사선학적 단계 상 단계 2였고, 1례는 단계 1이었다. 면역조직화학적 표지자의 발현율이 방사선학적 단계 1보다 2, 3에서 증가되었다. 하지만 결과의 일관성이 없어 세포 증식율과 방사선학적 단계의 연관성은 판별하기 어렵다. 평균 MCM3 표지자의 발현율은 재발하지 않은 종양에서 11.2%, 재발한 종양에서 7.2%였다. Ki-67은 12%, 8.9% 였고, HH3는 66.9%, 75.4%였다. MCM3 와 Ki-67 표지자는 재발한 종양에서 오히려 감소된 결과를 보여 재발율과는 연관이 없을 것으로 생각된다. HH3표지자는 재발한 종양에서 증가된 소견을 보여 거대세포종양의 재발과 연관이 있음을 보여주었다. 결론: 본 연구는 면역조직화학적 표지자 중 HH3표지자가 거대세포종양의 재발 가능성을 판정하는데 기준이 될 수 있을 것으로 생각된다. Purpose: To evaluate association of giant cell tumors recurrence between markers of proliferation cells (MCM3, Ki-67 and HH3) Materials and Methods: Ten case of giant cell tumor of bone were reviewed. The patients were six males and four females (mean age: 33 yrs). All patients were done operation after biopsy. The radiologic grading was determined according to Enneking grading system. The immunohistochemical stains of MCM3, HH3, and Ki-67 were done with Microarray block. Results: The three cases of 10 cases (30%) were recurred at same sites. Two case of recurrence was grade II according to radiologic features. The remaining case was grade I. The expression rate of immunohistochemical markers in radiologic grade 2 and 3 were more increased than grade 1. But there was not association between radiologic grading and proliferation of tumor cells because result data was not coherence. Mean MCM3 labeling index of non-recurred case was 11.2%, recurred case was 7.2%. Ki-67 was 12% vs. 8.9%, respectively and HH3 was 66.9 % vs. 75.4%, respectively. Thus there was no association between local recurrence and immunohistochemical Ki-67, MCM3 expression rate. But HH3 marker expression rate was increased in recurred cases compared to non-recurred cases. Conclusion: Our study suggests that HH3 immunohistochemical marker can be a useful prognostic factor.

저가 화장품 소비자의 가격민감도에 따른 위험지각과 쇼핑행동에 대한 연구 - 부산지역 대학생을 중심으로 -

하종경 한국미용학회 2017 한국미용학회지 Vol.23 No.6

This study attempted to analyze differences in risk perception and shopping behavior by analyzing and tangibilizing price sensibility in low-priced cosmetics consumers. For this, descriptive statistics, factor analysis (principal components analysis) with varimax rotation, Cronbach's α, K-means clustering analysis, one-way ANOVA and Duncan’s test as a post-hoc test were preformed, using IBM SPSS 22.0. The results found the followings: 1) According to factor analysis on the price sensitivity of low-priced cosmetics, price importance, price search and price plan were derived. 2) In terms of risk perception factors of low-priced cosmetics, safety risk perception, price risk perception and quality risk perception were extracted. 3) When consumer types were analyzed by price sensitivity, they were divided into 3 groups: price sensitivity group, price search group and price plan group. 4) According to analysis on differences in risk perception by the type of price sensitivity in low-priced cosmetics, safety risk perception and price risk perception were high in Type I while price risk perception and safety risk perception were high in Type II and III respectively. 5) In terms of differences in shopping behavior by the type of price sensitivity, statistically significant influence was found in the place of cosmetics bought, preferred products, purchase costs and purchase frequency.

패션 인터넷 쇼핑몰에서의 위험지각과 정보원 활용이 충동구매행동에 미치는 영향

하종경,Ha, Jong-Kyung 한국생활과학회 2011 한국생활과학회지 Vol.20 No.5

The purpose of this study was to investigate the impulse buying behavior of men and women in their twenties, who have experiences of purchasing on internet shopping malls, when they buy fashion products. The data in this study was statistically analyzed using factor analysis, reliability coefficient, and multiple regression analysis using SPSS 14.0. The findings are as follows. First, factor analysis revealed five factors of impulse buying behavior during the purchase of fashion products on internet shopping malls: affective impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Second, factors of perceived risk when purchasing fashion products on internet shopping malls included product quality, payment, service, and economy. Third, sources of information included personal sources of media for fashion professionals, commercials and sponsorship, and promotion. Fourth, the effect of the perceived risk on impulse buying behavior was investigated and the result showed that the perceived risk had a statistically significant influence on impulse buying behavior. Finally, the effect of the information source on impulse buying behavior was investigated and the results showed that the use of information sources had a statistically significant influence on impulse buying behavior.

뷰티인플루언서 특성과 콘텐츠 속성이 구매제품선택과 구매만족도에 미치는 영향

하종경 국제차세대융합기술학회 2023 차세대융합기술학회논문지 Vol.7 No.9

본 연구는 20대 소비자를 대상으로 뷰티인플루언서의 특성과 콘텐츠 속성이 구매제품선택과 구매만족도에 미치는 영향을 살펴보고자 하였으며 결과는 다음과 같다. 1.뷰티인플루언서의 특성을 분석한 결과 신뢰성, 유사성, 매력성으로 도출되었으며 콘텐츠 속성을 분석한 결과 유희성, 유용성, 최신성으로 도출되었다. 2. 뷰티 인플루언서의 특성과 콘텐츠 속성의 상관관계를 분석한 결과 신뢰성은 유희성, 유용성과 높은 상관성이 있는 것으로 나타났다. 3. 뷰티인플루언서의 특성이 구매제품선택에 미치는 영향을 분석한 결과 기초제품에는 매력성 요인이, 네일제품에는 신뢰성 요인이 영향이 있는 것으로 나타났다. 4. 콘텐츠 속성이 구매제품선택에 미치는 영향을 분석한결과, 기초제품과 네일제품 구매에는 유용성 요인이, 화장소품에는 유희성 요인의 영향이 있는 것으로 나타났다. 5. 뷰티인플루언서의 특성과 콘텐츠 속성이 구매만족도에 미치는 영향을 분석한 결과, 유사성 요인이 구매만족도에 영향이 있는 것으로 나타났다. This study attempted to investigate the influence of beauty influencer‘s’characteristics and content attributes on product selection and purchase satisfaction against young consumers in their 20s, and the results found the followings: First, in a beauty influencer’s characteristics, reliability, similarity and attractiveness were derived. In terms of content attributes, playfulness, usefulness and recentness were obtained. Second, concerning correlations between a beauty influencer’s characteristics and content attributes, ‘reliability’ was highly related with ‘playfulness’ and ‘usefulness’. Third, regarding the effects of a beauty influencer’s characteristics on product selection, ‘attractiveness’ was influential in selecting basic cosmetics while ‘reliability’ was important in choosing nail care products. Fourth, in the influence of content attributes on product selection, ‘usefulness’ was influential in buying basic cosmetics and nail care products while ‘playfulness’ was important in choosing makeup accessories. Fifth, in the effects of a beauty influencer’s characteristics and content attributes on purchase satisfaction, ‘similarity’ was influential while content attributes.

헬스&뷰티 스토어의 소비성향이 제품선호도와 구매결정요인에 미치는 영향

하종경 한국인체미용예술학회 2019 한국인체미용예술학회지 Vol.20 No.3

This study attempted to analyze the propensities to consume, product preferences and purchase decision factors against those in their 20s, who are the primary customers of beauty & beauty retailers, and figure out the effects of consumption propensities on product preferences and purchase decision factors. The results found the followings: First, in terms of consumption propensities, three different types were derived: Planned purchase, trend seeking, ostentatious spending. In product preferences, makeups, convenience goods and foundations were found. Lastly, purchase decision factors were divided into brand/store-specific factors and product-specific factors. Second, trend-seeking consumption propensity affected makeup preference while planned purchase propensity had an influence on the preference to face and body foundations. Third, those with planned purchase propensity tend to buy products based on product-specific factors while brand/store-specific factors were more critical among those with trend-seeking propensity. Fourth, according to a survey on consumers’ buying patterns at beauty & beauty stores, they usually put on tone makeup. When asked why thy buy cosmetics, ‘easy to buy’ was mostly responded. When asked about the source of their information, ‘friends or acquaintances’ was answered. Fifth, when differences in consumption propensities were analyzed by demographic characteristics, it was a group of those with planned purchase propensity that revealed a statistically significant difference by the degree of makeup application while those with trend-seeking consumption propensity showed a significant difference in fitness management.

消費者의 패션類型에 따른 윈도우 디스플레이에 관한 硏究

박옥련,하종경 慶星大學校 1994 論文集 Vol.15 No.2

Every store can create its own unique image through composing window displays which match the current fashion style. By doing so, the consumer can be induced to buy, and ultimately sales can be increased. In this study, the consumer's fashion style were classfied and the actual conditions of each style's window displays were researched. 1. In using props, props which match the current fashion style's image and can attract the public's attention should be used. 2. The image of each style is greatly influenced by the mannequin's pose, face expression and color, and hairstyle. For this reason, the selection of the above must be done carefully. 3. When it comes to expressing images in a display, the one most important element is the window's composition. For instance, in formal dress stores, horizantal vertical-line and triangular compositions ; in casual wear sores radial and upside-down-triangle compositions are effective. 4. Also, in formal dress stores, window displays which show unity or stability based on the principles of harmony, balance, and symmetry are suitable. In casual wear stores, displays that give a sense of activity and change through the principles of rythm, proportion and contrast are appropriate.

신세대 주부의 쇼핑성향에 따른 유아복 구매행동에 관한 연구

하종경(Jong Kyung Ha) 한국생활과학회 2005 한국생활과학회지 Vol.14 No.5