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권혁률(Hyuk Yul Kwon),주상우(Sang Woo Choo),민혜성(Hye Sung Min) 한국호텔관광학회 2002 호텔관광연구 Vol.4 No.1
This study is designed to shed light on how environmental factors have direct and indirect influences on the administrative strategics in the on-line travel industry. We worked with the on-line travel industry operated in Korea as the population of the corroborative research analysis, making use of a self-administered questionnaire survey method. We resorted to e-mails and fax as well as direct visits. We made use of Likert five-point measurement, making an analysis of collected data with the help of SPSS/win. I also introduced such statistic instruments as factor analysis, cluster analysis, reliability test, and one-way ANOVA analysis, etc. This research worked with 185 on-line travel agencies distributed across the nation with the aid of special researches. The first research was based on e-mail and fax-aided questionnaires sent to the subject enterprises, having only 62 copies(33.5 percent). And the second survey was based on person-to-person visits to those in charge of the actual affairs of the industry. The research period ranges from September 1, 2000 to September 23, 2000. As a result, a total of 196 questionnaires were returned and I worked on 179 copies with the exception of 17 copies judged to be inappropriate for this study.