서비스커뮤니케이션이 태권도장의 충성도와 관여도에 미치는 영향

조태수(Tae Soo Cho),문선호(Sun Ho Mun) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.54

The purpose of this study was to analyze the effect of service communication on involvement and loyalty in Taekwondo center due to the providing overcome the solution of difficulties managing Taekwondo center. To conduct this study were used by SPSS 18.0 & AMOS 20.0 to analyze the confirmatory factor analysis, and the correlation analysis. The result of this study disclosed; First, the verbal, non-verbal communication was statistically positive causal relationship with parent involvement and loyalty in Taekwondo center. Second, this study found that the high level of involvement increase the loyalty in Taekwondo center. The result of this study exposure that the service-communication was the important factor for overcoming the management of Tae-Kwondo center. Especially the verbal communication was the more important factor in this study. Even though non-verbal communication was the important factor, to managing and increasing the member of Taekwondo center should be understand participants parents. Therefore, this study revealed that aware of the importance of verbal communication to the managers of Taekwondo center, and try to increased the level of linguistic expression.

프로농구 경기장 내 혼잡성이 관람자의 감정지각 및 고객행동에 미치는 구조관계 분석

조태수(Tae Soo Cho),문선호(Sun Ho Mun) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.50

This research has the purpose of analyzing what effect the positive·negative perception of the pro-sports spectator`s perception towards crowdedness of the stadium as on the intention of customer behavior, and deducted the following conclusion by using the SPSS 16.0 and AMOS 7.0 on the target of spectators who visited the indoors pro-sports stadium located in Busan Metropolitan and Gyeongsangnam-do between October 2011 and April 2012. First, for the positive emotion of the crowded pro-sports stadium, it showed that the spatial crowdedness have negative effect and the people crowdedness have a positive effect. Secondly, for the negative emotion of the busy pro-sports stadium, it showed that spatial crowdedness have a positive effect and the people crowdedness have a negative effect. Thirdly, for the customer behavior of the crowded pro-sports stadium, it showed that the spatial crowdedness have a negative effect on satisfaction, and the people crowdedness have a positive effect on satisfaction and return visit. Fourthly, it showed that if the emotion perception is positive then it has a positive effect on both satisfaction and return visit.

해외 골프 참여동기가 선택만족 및 참여행동에 미치는 영향

조태수(Tae Soo Cho) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.52

This study is designed to provide basic data that would be of strategic help for ultimate guidelines required for the management of domestic golf course business and its innovation, by analyzing the influence that the amateur golfer`s objectives in golf trips abroad have with satisfaction with overseas golf course selection and participation. To achieve the goal of this study, SPSS 18.0 program was used to conduct frequency analysis, credibility and correlation analysis, and AMOS 20.0 was employed to perform the final analysis and, for the verification of the research hypothesis, structural equation analysis and path analysis, thereby producing the following results. First, the amateur golfer`s personal values and family environment exercised positive influence, whereas the surrounding environment had negative influence on satisfaction with the selected golf course. Second, the amateur golfer`s natural environment and sense of novelty exercised positive influence on the satisfaction with the selected golf course. Third, the amateur golfer`s personal values and sense of novelty exercised positive influence on his or her return to the golf courses. Fourth, the amateur golfer`s satisfaction with golf course selection and the word-of-mouth(WOM) intent. In sum, it is positive influence on the growth of the domestic golf range business requires strategic market-ing that considers the characteristics of golfers going on golf trips abroad as well as a new business mind that would turn a golf course into a place which golfers want to return to.

웹사이트 마케팅믹스와 대학생의 브랜드인식, 브랜드태도 간의 PLS 경로모형 분석

조태수(Tae Soo Cho) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.47

The aim of this study is to establish the business strategy needed for web site management by analyzing the influential relationship on brand recognition & brand attitude perceived by a college student who is exposed to a variety of contents through the marketing mix provided by web site; as a result, this study drew the conclusions as follows: First, in the relationship between website marketing mix and brand recognition in Hypothesis 1, it was found that the promotion factors such as a place and product had a positive influence brand recognition. Second, in the relationship between website marketing mix and brand attitude in Hypothesis 2, the promoting factor in prices was found to have a positive Putting together the results above, the website marketing has a strong point in that it can provide a diversity of products, convey the product information to college students fast and easily deliver the contents of a new prototype. Above all, website becomes easy to access at any time & place, which makes it possible for college students to easily purchase the item they want; however, in order to make management efficiency by enhancing their brand recognition or attitude, it might be necessary to do VIP marketing centering on higher-priced products, but it is judged that there is a need for making marketing efforts with focus on the products that could be readily accessible and usable to anyone.

사격선수 지도자의 카리스마 리더십이 팀 성과에 미치는 영향

조태수 ( Tae Soo Cho ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4

The purpose of this study is to examine the causality among the charismatic leadership of a shooting coach, which he/she is aware of and the team`s performance. For this purpose, sub-themes were set as follows. First, the correlation between the charismatic leadership of a coach and players` contentment on performing; second, the correlation between the charismatic leadership of a coach and the players` performance; third, the correlation between the charismatic leadership of a coach and players` immersion on exercise. The conclusions drawn from this analysis are as follows. First, expression of expectation and trust and vision suggestions among the sub-factors of the charismatic leadership that a shooting coach has had a positive (+) impact on the players` contentment on performing. Second, vision suggestions among the sub-factors of the charismatic leadership that a shooting coach has had a positive (+) impact on the players` performance. Third, vision suggestions among the sub-factors of the charismatic leadership that a shooting coach has had a positive (+) impact on players` immersion on exercise.

아마추어 골프 동호인의 해외골프 참여동기, 서비스품질 인식이 고객만족 및 재방문에 미치는 영향

조태수(Cho, Tae-Soo) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2

The purpose of this study is to provide the basic data on business (which is) strategically helpful to ultimate business principles domestic golf course must have by analyzing the relations, in which an amateur golf club members" motive of participation in overseas golf courses and their overseas golf courses-provided service quality have an influence on customer satisfaction, and comparing the analyzed data with the business reality of the domestic golf course industry; accordingly, this study carried out this research using a questionnaire and scientific statistical analysis. and the results as follows: First, in amateur golf club members" motive of participation of Hypothesis 1, educational attributes, deviance and amusement were found to have a positive influence on customer satisfaction. Second, in overseas golf courses-provided service quality of Hypothesis 2, response, certainty, tangibility and reliability were all found to have a positive influence on customer satisfaction. Third, customer satisfaction of Hypothesis 3 was found to have a positive influence on revisit intention.

인터넷 골프 쇼핑몰의 서비스 환경이 구매자의 불평에 대한 서비스 처리와 행동의도에 미치는 영향

조태수 ( Tae Soo Cho ),조송현 ( Song Hyun Cho ),송은주 ( Eun Joo Song ) 한국스포츠산업경영학회 2014 한국스포츠산업경영학회지 Vol.19 No.4

본 연구는 인터넷을 통해 골프 용품을 구매하고 교환하는 과정이 늘어남에 따라 골프 쇼핑몰 경영자와 구매자 간의 win-win에 필요한 기초자료가 필요한 시점에서, 골프 쇼핑몰의 서비스 환경이 구매자의 불평에 대한 서비스 처리와 행동의도에 미치는 영향을 규명하는데 목적이 있었다. 연구대상은 인터넷을 이용하여 골프 용품을 구매한 경험이 있는 사람들을 모집단으로 선정하였으며, 그중에서도 쇼핑몰에서 구매한 제품에 대한 불평을 경험하고 쇼핑몰로 하여금 서비스 처리를 경험한 사람들로 한정하여 편의표본추출법 의해서 319명을 표집한 후 연구를 진행하였다. 자료처리방법은 Smart PLS 2.0 프로그램을 이용하여 타당도 및 신뢰도, 요인별 상관관계분석 및 공분산구조분석을 통해 가설검증을 수행하였으며, 다음과 같은 결과를 도출하였다. 첫째, 인터넷 골프 쇼핑몰의 서비스 환경이 서비스 처리 및 행동의도에 미치는 영향에서는 정(+)이나 부(-)의 영향력이 나타나지 않았다. 둘째, 인터넷 골프 쇼핑몰의 콘텐츠 서비스 환경이 서비스 처리 및 행동의도에 미치는 영향에서는 신뢰에만 부(-)의 영향력이 있는 것으로 나타났다. 셋째, 인터넷 골프 쇼핑몰의 서비스 처리과정이 행동의도에 미치는 영향에서는 전환의도, 재구매, 만족, 몰입, 신뢰에서 정(+)의 영향력이 있는 것으로 나타났다. 넷째, 인터넷 골프 쇼핑몰에 대한 신뢰가 행동의도에 미치는 영향에서는 전환의도, 재구매, 만족에서 정(+)의 영향력이 있는 것으로 나타났다. 다섯째, 인터넷 골프 쇼핑몰에 대한 몰입이 행동의도에 미치는 영향에서는 재구매에서만 정(+)의 영향력이 있는 것으로 나타났다. The purpose of this study was to examine the effect of service environment and contents service environment of internet golf shops on switching intention, repurchase intention, satisfaction, commitment and trust. By employing a convenience sampling method, 319 survey responses were collected from who purchased the golf equipment at internet golf shops. An confirmatory factor analysis was performed to verify the convergent validity and construct validity of the measurement of the present study, and also a Cronbach’s alpha coefficients were calculated to determine the internal consistency. Different statistical analyses including descriptive analysis, correlation analysis, covariance analysis were employed using the Smart PLS 2.0 program. The results were as follows: First, service environment of internet golf shops had no significant effected on switching intention, repurchase intention, satisfaction, commitment and trust. Second, contents service environment of internet golf shops had no significant effected on switching intention, repurchase intention, satisfaction and commitment. But it had significant effected on trust. Third, service process had significant effected on switching intention, repurchase intention, satisfaction, commitment and trust. Fourth, trust had significant effected on switching intention, repurchase intention and satisfaction. Lastly, commitment had significant effected on repurchase intention but it had no significant effected on switching intention and satisfaction.

상업체육시설의 관계마케팅이 중년층 이용자의 관계품질과 행동의도에 미치는 영향 연구

조태수 ( Tae Soo Cho ),장건희 ( Gun Hee Jang ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3

이 연구는 관계마케팅의 이론을 토대로 중년층의 관계품질과 행동의도에 미치는 효과를 분석하여 중년층 이용자에게 필요한 서비스를 제공하고 실질적인 편의를 제공함과 동시에 상업체육시설 운영자에게 필요한 성공적인 마케팅 전략을 세울 수 있는 학문적인 기초자료를 제시하는데 연구의 목적이 있다.이러한 연구목적을 달성하기 위하여 다음과 같은 통계분석 방법을 활용하였다. SPSS12.0K 프로그램을 통하여 빈도분석과 Cronbach`s α, 탐색적 요인분석(exploratory factor analysis: EFA), 상관관계분석(correlation Analysis)을 실시하였으며, 가설 검증을 위하여 AMOS 7.0을 이용하여 확인적 요인분석(confirmatory factor analysis: CFA)과 구조방정식모형분석(structural equation model analysis: SEM)을 실시하였으며, 다음과 같은 결론을 도출 하였다. 첫째, 상업체육시설이 제공하는 관계마케팅의 신뢰성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 둘째, 상업체육시설이 제공하는 관계마케팅의 확신성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 셋째, 상업체육시설이 제공하는 관계마케팅의 유형성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 넷째, 상업체육시설이 제공하는 관계마케팅의 공감성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 다섯째, 상업체육시설이 제공하는 관계마케팅을 만족한 중년층 이용자의 재방문의 도에 긍정적인 정(+)의 영향을 미쳤다. 여섯째, 상업체육시설이 제공하는 관계마케팅을 만족한 중년층 이용자의 구전의도에 긍정적인 정(+)의 영향을 미쳤다. This research aims at offering services needed for the middle-aged users, offering practical convenience and at the same time suggesting academic basic data that can enable sports industry operator to set up a successful marketing strategy they need by analyzing the effect on the related quality and behavioral intention of the middle aged bracket. To fulfill such research purposes, this study used statistical analysis method as follows: This study conducted frequency analysis, Cronbach``s α, exploratory factor analysis[EFA], and correlation Analysis through SPSS12.0K program; in addition, for hypothesis test, this study conducted confirmatory factor analysis[CFA] and structural equation model analysis[SEM] using AMOS 7.0, drawing the conclusions as follows: First, reliability in the related marketing offered by sports industry had a positive effect on exercise satisfaction. Second, confidence in the related marketing offered by sports industry had a positive effect on exercise satisfaction. Third, typicality of the related market offered by sports industry had a positive effect on exercise satisfaction. Fourth, sympathy with the related marketing offered by sports industry had a positive effect on exercise satisfaction. Fifth, a exercise satisfied with the related marketing offered by sports industry had a positive effect on middle-aged users intention of re-visiting. Sixth, a exercise satisfied with the related marketing offered by sports industry had a positive effect on middle-aged users intention of giving information by word of mouth.

공공체육시설 지도자의 서비스품질과 고객행동의도와의 관계

조태수(Tae Soo Cho) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34

This study examines the influence that the service quality of instructors in public sports facilities has on the behavioral intention of customers through the level of their immersion in and satisfaction with their workouts. In addition, it explains the correlation between instructors and users who are exposed to direct and indirect services provided by the instructors. By doing so, the purpose of this study is to draw implications which may enable public sports facilities to provide the best-quality services and to do efficient management. The results of this study are summarized as follows: First, the service quality of instructors in public sports facilities is proven to have a statistically significant, positive (+) influence on the level of customers` immersion in workouts. Second, the service quality of instructors in public sports facilities is proven to have a statistically significant, positive (+) influence on the level of customers` satisfaction with workouts. Third, the correlation between the levels of immersion in workouts and satisfaction with workouts in public sports facilities is proven to be positive (+) with a statistical significance. Fourth, the correlation between the levels of customers` satisfaction with workouts in public sports facilities and customers` behavioral intention is proven to be positive (+) with statistical significance.

골프의류에 대한 조기수용자의 통합 마케팅 커뮤니케이션이 고객반응에 미치는 영향

조태수(Tae-Soo CHO) 한국수산해양교육학회 2017 水産海洋敎育硏究 Vol.29 No.4

This study analyzed the customer response process which is delivered to consumers through integrated marketing communication exercised by an early adopter in the sports market, and proposed an efficient marketing plan for sports goods in the hope that customers come to have the process of having more accurate information about goods. Accordingly, this study aimed to analyze the influential relationship of an Innovator’s integrated marketing communication on a Customer Response. This study conducted research with focus on a survey questionnaire, and deducted the results through SPSS 18.0 and AMOS 20.0 for Windows as follows: First, as a result of doing an empirical analysis of Hypothesis 1, it was found that spatial behaviour and physical appearance in an Innovator’s integrated marketing communication had a positive influence on consumers’ monetary expense. Second, as a result of doing an empirical analysis of Hypothesis 2, physical appearance in an Innovator’s integrated marketing communication was found to have a positive influence on consumers’ likability. Such results show that early adopters’ integrated marketing communication is taking place, and also confirm that such marketing communication is delivered in a positive direction. What is clear is that general consumers and early adopters come to know that they can make an easy access to company goods because both side have homogeneity.