농촌교육농장 품질인증 평가지표 개발

조록환(Jo Lok Hwan),김상범(Kim Sang-Bum),정민욱(Jeong Min-Uk),최재웅(Choi Jai-Ung),서환석(Sea, Hwan-Sok) 한국지역사회생활과학회 2011 한국지역사회생활과학회 학술대회 자료집 Vol.2011 No.10

수원ㆍ화성 지역 관람경로 개발에 대한 관광객의 유산관광 참가의향에 관한 연구

조록환(Lok-Hwan Jo),이문주(Moon-Ju Lee) 한국농어촌관광학회 2010 농어촌관광연구 Vol.17 No.2

This study researched on “Intent to participation” prior to tour activity in Suwon and Hawseong areas to examine possibility of developing the local tourism if tourist attraction is to be developed around the scattered cultural heritage from the era of king Yeongjo and Jeongjo. To that end, the study conducted cross tabulation analysis with two groups which were divided into two subgroups respectively by whether they had experience of visiting Suwon and Hwaseong areas, and whether they had experience of visiting sites of cultural heritage. As a result, “Intent to participation” in tourist attraction was presented by percentage to show differences and potential groups to contribute to develop historic and cultural tourism were examined.

농촌체험을 통한 아동의 정서지능 향상효과

조록환(Lok-Hwan Jo),조영숙(Young-Sook Cho),정민욱(Min-Uk Jeong),윤희정(Hee-Jeong Yun) 한국농어촌관광학회 2009 농어촌관광연구 Vol.16 No.4

The purpose of this study was to investigate the relationship between children's rural activity and emotional intelligence. The subjects were sixty five elementary school students 5th grade in the city of seoul. 65 students were divided into an experimental group and a comparison group. The experimental group had 9 sessions with rural experience. Students were pre- and post-tested using EI(Emotional Intelligence) revised EI Test for Korea Students(Moon, 1996), The date were analyzed by T-test, The results of this study were summarized as follows: The score of EI was higher in the experimental group than in the comparison group. Therefore, rural experience was effective for the improvement of elementary student's emotional ability. This result would give significant information to educational farm and rural tourism village around the country and the school.

개인가치가 태도와 농촌관광 만족도에 미치는 영향

조록환(Lok-Hwan Jo),노용호(Yong-Ho Roh) 한국농어촌관광학회 2010 농어촌관광연구 Vol.17 No.3

The nationwide study rural management experience rural village where six photons at 300 rural tourism destination by visitors to the psychological aspects of the decision of some personal value tourism professor change attitudes and satisfaction to analyze whether any were affected. Study of visitor attitudes and satisfaction and personal worth re-visiting a significant impact on the seen by the demand for rural tourism to promote rural tourism and tourism from the simplicity of the existing discrimination and to increase the visitor’s personal values astute meet a variety of strategies can be found.

농가형 농업·농촌 6차산업화 성공사례 분석

조록환(Lok-Hwan Jo),서환석(Hwan-Seok, Seo),진혜련(Hye Ryeon Jin) 한국지역사회생활과학회 2013 한국지역사회생활과학회 학술대회 자료집 Vol.2013 No.11

마을축제 활성화를 위한 정부 지원방향

조록환(Lok-Hwan Jo),정민욱(Min-Uk Jeong),서환석(Hwan-Seok Seo) 한국지역사회생활과학회 2010 한국지역사회생활과학회 학술대회 자료집 Vol.2010 No.4

농촌 농특산품 포장디자인 개선에 따른 소비자 의견 평가

진혜련 ( Hye Ryeon Jin ),조록환 ( Lok Hwan Jo ),채혜성 ( Hye Sung Chae ) 한국상품문화디자인학회 2016 상품문화디자인학연구 Vol.45 No.-

6차 산업의 영향으로 농산물 생산뿐만 아니라 제조, 가공, 포장, 판매 등 다양한 분야에 관심을 갖고 융ㆍ복합 경영구조로 변화하고 있다. 특히 포장 및 판매의 경우 포장디자인, 브랜드디자인으로 농촌의 디자인 중요성이 강조되고 있는 반면 비용부담 및 정보부족 등으로 인하여 원활히 이뤄지기 어려운 상황이다. 이에 농촌 상황의 포장디자인 비용부담을 줄이기 위해 전 연구에서 현장조사, 문제점파악, 개선연구, 표준디자인 가이드 안을 개발한 바 있다. 본 연구에서는 개발한 표준 포장디자인안의 실용화를 위해 농촌관광마을에 현장 적용하여 개선을 통한 소비자 의견을 평가하고자 하였다. 그 결과 적용 포장디자인의 만족도, 적합성이 70%이상이 긍정적인 의견으로 나타났고 포장디자인 기능 충족도는 운반편리성과 상품성이 높게 나타났으며 요건 충족도는 경제성이 다소 높게 나타났다. 적용 포장디자인의 개선 요인 의견분석 결과 구매도가 가장높았고 그 외에 전형성, 내구성, 적합성이 개선 요인으로 높게 나타났다. 본 연구결과를 통해 개발된 표준 포장디자인안의 소비자 의견의 타당성 및 효과를 정량적으로 검증하였다. 본 연구는 앞서 연구와 연결하여 현황조사, 문제점파악, 개선연구진행, 표준가이드 디자인 개발, 현장실용화, 소비자 반응 평가, 기술이전계획 순으로 체계적이고 객관적인 연구절차를 통해 진행함으로써 농특산품 포장디자인의 문제점과 한계점을 해결하는 디자인개선 참고자료로 유효할 것으로 사료된다. With the effect of the sixth industry, since not only the production of agricultural products but also their manufacturing, processing, packing and selling have been attracting attention from various fields, the management of agricultural products are going through the shift to a fusion structure. In rural areas the situation around the site survey research design to reduce packaging costs, identify problems, and develop a bar inside the Improvement of standard design guide. In this study, we apply the field in a rural tourist village for practical use in the development of a standard design was to evaluate consumer response through the improvement. Satisfaction of the results apply to packaging design, suitability pulled more than 70% positive feedback that the package design capabilities to meet even this appeared carrying high degree of convenience and marketability meet the economic requirements were somewhat higher. In addition to improving factors that also have the highest opinion analysis applied to the purchase of typicality packaging design, durability, compliance was higher improvement factors comment. The feasibility and effectiveness in standard packaging design developed in this study were quantitatively verified. Survey and earlier connected with the research, identify problems, improving research in progress, the standard guide design and development, field practical, consumer opinion surveys, technology transfer plan in order to systematically and progress through objective research process by the problems and limitations of agricultural specialty packaging design It is believed to be effective in design and resources to resolve.

중국ㆍ일본관광객의 한국 방문동기, 만족도, 개인가치 차이 비교 연구

조영숙(Young-Sook Cho),이문주(Moon-Jo Lee),조록환(Lok-Hwan Jo) 한국농어촌관광학회 2010 농어촌관광연구 Vol.17 No.2

This paper presents the findings of a survey though the use of a structured questionnaire of 140 visitors from foreign country to Korea in May 2008. The main objective is to determine if these tourists could effectively segmented based their motivations for travel. The analysis of the survey data confirmed that they could be clustered into three main segments. Each of the segments was found to possess unique profiles in terms of demographic background, trip-related characteristics and personal values. The segments were also assessed of their levels of satisfaction with various attributes offered by Korea as a tourist destination. In addition, their overall satisfaction, likelihood of making positive word-of-mouth recommendation to others were also determined. In all of these, the segments were found to differ significantly from each other. Finally, the implications of these finding were discussed and suggestions made as to how Korea could effectively develop marketing strategies to attract these tourists.

농촌지역의 유휴시설 활용 활성화 방안

서윤정(Yoon-jeong Seo),박정운(Jeong-Un Park),최진영(Jin-Young Choi),조록환(Lok-Hwan Jo),조창완(Chang-Wan Cho) 한국농어촌관광학회 2012 농어촌관광연구 Vol.19 No.2

In this study, investigating an idle facility status, idle facility utilization practices, and policies related to idle facility suggest an way to utilize idle facilities henceforward. Via Survey, there is a need to come up with ways to utilize facilities through the state of idle facilities and safety assessment, and adjustment by the idle facilities owned by the proprietor and the central operating body understand the relationship between the need for, and finally, funding finances for utilize idle facilities. At successful case of an idle facility status, give weight to reflects the demand of residents, the importance of collaboration expert and content and systematically development and operation of the program rather than remodeling. To look through examine policy of Idle facilities, henceforward there is need to suggestion of various policies and guide depending on application of the idle facilities (such as income, urban and rural exchanges, and improving the quality of life). Therefore, in this study, based on these three, set in the application direction of the idle facilities: first, need to set the direction of for the diversified utilization of idle facilities, second, need to provide information about the exact status of idle facilities, third, to establish support system to reach an agreement between owned by the proprietor and the central operating body. Based on the direction of the this, we suggest way : first, establish support the legal system for idle facilities support and revitalization, second, establish support the policy system for idle facilities support and revitalization, third, establish support the system for the activation utilize of idle facilities. Lastly we suggest establish support the system that operating program development and to set up relation network enable for the participation of local residents and to meet local demand for enable the utilization of idle facilities.

농촌 농특산품 전시판매시설 디자인 소비자 의식 분석 및 디자인 개발 -농촌관광마을을 중심으로-

진혜련 ( Hye Ryeon Jin ),서지예 ( Ji Ye Seo ),조록환 ( Lok Hwan Jo ) 한국농촌계획학회 2014 농촌계획 Vol.20 No.4

This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers` awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers` awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers` opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers` demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.