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색조화장품 브랜드 "MAKE UP FOR EVER" 광고에 나타난 메이크업 트렌드 분석 - 2008년부터 2012년 인쇄매체 광고를 중심으로 -
채지혜 ( Ji Hye Chae ),장혜현 ( Hye Hyun Jang ),신세영 ( Se Young Shin ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.4
Modern women are thinking priority that their emotions and images look. Also, they try to express their strong desires of own character. They use the cosmetics as tool, because of the cosmetic is the self-representation way that can make a change and show in their life. So, make up cosmetics is loved by all of woman, because that give a confidence to woman and change their appearance, directly. For this study, analysis the change of color-cosmetics brand throughout the theory establish of color-cosmetics concept and classification. And analysis the make -up design that is changing for every 5 years. Merge newly broadcasted data about color cosmetic’s introduction and flowing the country, selected 'Make Up Forever' brand whicn is credited for pro make up artist. So we analyze that brand’s history, background of establishment and change of each season’s models since 2008 to 2012, and sercah cocept of image from a lot of materials and company’s internal data. According to define present make -up trend, produce basic data about change of make -up trend’s age and cultural influence and analysis of make-up design. I will expect the basic data produced by this study could provide to develop new make-up product and beauty market and define new make-up trend.