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임남영(Nam Young Im),김성근(Sung Kun Kim) 한국복식학회 1997 服飾 Vol.35 No.-
Firms` utilization of internet is completely changing their business environment. Apparel firms`, whitout exception, are using internet as their essential marketing mechanism and as a new media for educating customers. Some apparel firms`, at the same time, acquire valuable customer information from internet users. These business cases become evident in developed countries. In constrast, most domestic apparel firms` are unable to see the strategic importance of internet. Accordingly, their level of internet utilization remains quite low. This paper describes apparel firms` use of internet as electronic commerce mechanism, based on cases of pioneering apparel firms` which adopted internet technologies in the first place. We further discuss problems that these
패션머천다이저 환경탐색 형태와 정보매체 특성과의 관계에 관한 연구
김성근(Sung Kun Kim),임남영(Nam Young Im) 한국데이타베이스학회 2008 Journal of information technology applications & m Vol.15 No.4
Fashion merchandiser profession is a highly information-intensive job. In fact, a merchandiser is to acquire a variety of information mainly from external environment and to analyze it in order to come to an informed decision. Despite a significant amount of past studies on environment scanning, their main concern was of managerial work. And, some fashion design studies have only touched the issue of information source in a descriptive tone. Here, we attempt to analyze empirically fashion merchandisers’ environmental scanning activities. Our results can be stated as follows:1) Though the quality of information source has a positive relationship with its use, the accessibility does not. 2) There is no significant difference between the use of relational source and the use of non-relational source. 3) Internet is being used more at the initial stage(opening) of information seeking than at the orientation and consolidation stage.
임남영,강승희 服飾文化學會 2003 服飾文化硏究 Vol.11 No.3
The purpose of this study was to examine the effect of clothing type and hair style on men's impression formation. The experimental design was 4×2×2×2 (clothing type×hair style×perceiver's age×perceiver's role)factorial design with between-subjects design. The stimuli of color photographs of male in his 20's model and semantic differential scale were used. The data were obtained from questionnaires completed by 881 men and women in the metropolitan area of Seoul. The SPSS package was used for data analysis which includes factor analysis, t-test, and Cronbach's a to measure the reliability. This study showed the following results. Four factors were derived to account for the dimensions of impression formation. These were dignity, activity, individual character, and social intercourse. Men evaluated individual character factor higher than women did. Dignity factor was evaluated higher by students, while social intercourse factor was evaluated higher by office workers. The clothing type of shirts/pants was evaluated to be more active and more sociable than of jacket/pants. Men wanted to exhibit natty image and women did elegant image through clothes.
스커트 원형 자동제도 프로그램을 위한 기본단위의 체계화에 관한 연구
임남영 服飾文化學會 1994 服飾文化硏究 Vol.2 No.1
Nowadays computer technology is being applied in various areas of apparel design. In particular, since the task of pattern making is to be performed by a set of predefined drawing rules, the effect of computer application in pattern making will be signficant. There have been a large number of studies on pattern making program. For instance, the previous studies have developed computer programs for pattern making of women's wear, men's wear, children's wear, Han-Bok, etc. Most of them have focused on the development of computer program for a particular kind apparel only and, however, have disregarded the feasibility of developing a multi-purposed computer program so that it just can be modified to adapt for various styles. For example, by widening the hem-wide of the basic H-Line skirt and then connecting its waist line and widened hem-wide, we can draw the A-Line skirt. Therefore, we have developed a program which can make a pattern for the basic skirt and can make, with a slight change of the program, other patterns for various style as well. The objective of this paper is to identify and organize modules which will be used for developing a general pattern making computer system. This general pattern making system is a computer program by which we can draw a variety of apparel styles. This system is restriced to skirt pattern making only. The representation scheme used in organizing these modules is an AND-OR tree, the one being often used in representing a complex problem in artificial intelligence domain.