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이자준(Yi-zijun),장벽월(Zhang-biyue) 동북아시아문화학회 2023 동북아시아문화학회 국제학술대회 발표자료집 Vol.2023 No.10
With the ever-evolving landscape, social media has fostered a dynamic bidirectional flow of information, effectively overturning the traditional top-down communication paradigm. As communication subjects have become increasingly civilianized, the rapid pace of communication, and the proliferation of diverse content have led a growing number of individuals to opt for the social media as their preferred medium for expressing thoughts on current events. social media has progressively assumed the role of a focal point for public discourse, offering Chinese women an expansive platform for unabridged self-expression. The widespread adoption of social media has, in turn, ushered in a novel public domain conducive to the advancement of women’s issues. The amalgamation of technological prowess and heightened accessibility has propelled women’s issues within the realm of social media into the spotlight. The mechanism for generating discourse surrounding women’s issues continues to evolve through discourse practices and self-empowerment initiatives.In addressing this, it becomes essential to foster collaboration among various stakeholders and to enhance media literacy. This collective effort will contribute to the meaningful reconstruction of the value system pertaining to women’s issues within the context of the public sphere. The advent and utilization of communication media have exerted a profound impact on the gender dynamics of society. Communication media not only define modes of communication but also shape the transmission of ideologies, social norms, and values, all of which significantly influence individuals’ thought processes and communication dynamics. Traditional media historically portrayed women in a manner that aligned with prevailing aesthetics in a predominantly male-dominated society. The advent of the Internet has heralded a transformation in both the content and methodology of communication. This transformation has dismantled the notion of information senders holding exclusive access to data, instead fostering a more egalitarian communication environment where both men and women enjoy equal opportunities for discourse at a technical level. This evolution has gradually shifted women from being passive subjects of discourse to active agents with a voice in shaping events.
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