건축물을 모티브로 한 펌 디자인 연구

차우정 ( Woo-jeong Cha ),이옥현 ( Ok-huyn Lee ),진용미 ( Yong-mi Jin ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.1

The natural human desire on Increase of awareness of beauty and improvement of quality of life is urging to develop design related fields. All things that human beings have created are related to a design and these designs are divided into various fields. Among them, hair design is the field to meet the needs regarding human personality and beauty and they have to be studied in many angles because a new hair style emerges every moment. There was leading research to bring a new hair design with the motive of natural organic and geometric forms in terms of Hair Design, but there was no leading research studied by perm design with the appearance of buildings. Thus, four works were produced with the characteristics of the exterior of buildings in this study and plan of these creative works is meaningful because it makes the study possible regarding perm pattern even with various kinds of materials and motifs when studying perm design related. The work made these results changes of thickness of the wave according to the change of Lot size in the same perm pattern and the change of location of volume according to change of perm pattern in the same Lot size and wave direction according to the winding direction. 1 want various perm patterns to be studied to fit the customer’s face shape practically. However, limitations of this study was that change of perm design could not be identified according to various cut types because work was made with only one cut form and 1 want perm design research should be performed according to various cut styles as a subsequent research.

가격표시제도와 가격공정성이 지각가치와 구매의도에 미치는 영향

오별(Byul Oh),이옥현(Ok Huyn Lee),진용미(Yong Mi Jin) 한국디자인문화학회 2014 한국디자인문화학회지 Vol.20 No.2

본 연구는 성별에 따른 미용서비스 가격표시제도와 가격공정성이 지각가치와 구매의도관계를 파악하고 어떠한 영향을 미치는지 알아봄으로써, 이를 통해 가격표시제도를 실행하는데 있어 미용산업의 시장 활성화를 위한 마케팅전략을 수립하는데 본 연구의 목적이 있다. 전체적인 연구의 주된 범위는 가격표시, 공정성에 대한 구매의도에 관한 분석이다. 연구방법은 선행연구 및 관련서적의 문헌을 고찰하였고, 실증적 자료를 위한 설문지를 구성하여 분석하였다. 자료수집은 서울·경기지역에 미용실서비스를 이용하는 남녀를 대상으로 최종 577부의 설문지를 SPSS 16.0을 이용하여 분석하였으며, 그 결과는 다음과 같다. 첫째, 조사대상의 인구통계학적 특성을 알아본 결과 83%가 20대에서 40대로 나타났으며 여성의 비율이75.6%로 나타났다. 결혼여부는 미혼이 50.4%로 나타났고, 최종학력은 고졸이하가 41.8%로 가장 높게 나타났다. 직업은 학생이 26.3%로 가장 높게 나타났고, 월평균 총 수입의 경우 100만원에서 200만원 미만이 전체의 55.6%로 나타났다. 둘째, 미용서비스 가격표시제도, 가격공정성, 지각가치의 차원을 알아본 결과, 가격표시제도는 가격효과, 효율, 신뢰, 인지의 4가지 요인, 가격공정성은 공정한시술가격, 공정한지불가격, 저렴한지불가격의 3가지 요인, 지각가치는 상품지각, 시설지각의 2가지 요인으로 도출되었다. 셋째, 성별에 따른 가격표시제도와 가격공정성이 지각가치에 미치는 영향을 알아본 결과, 가격표시제도가 지각가치에 미치는 영향은 여자의 경우에만 유의한 영향을 미치는 것으로 나타났고, 가격공정성이 지각가치에 미치는 영향에서 상품지각은 여자가 남자보다 상대적으로 높게 나타났고, 시설지각은 반대로 남자가 여자보다 상대적으로 높게 나타났다. 넷째, 성별에 따른 가격표시제도와 가격공정성이 구매의도에 미치는 영향을 알아본결과, 가격표시제도가 구매의도에 미치는 영향은 여자의 경우에만 유의한 영향을 미치는 것으로 나타났고, 가격공정성이 구매의도에 미치는 영향은 여자가 남자보다 상대적으로 높게 나타났다. 다섯째, 성별에 따른 지각가치가 구매의도에 미치는 영향을 알아본 결과, 남자가 여자보다 상대적으로 높게 나타났다. 결론적으로, 가격에 대한 민감한 수요시장을 체계적인 연구를 통해 가격표시제도의 활성화와 함께 미용산업의 발전방향에 도움이 될 수 있는 방안을 모색해야 할 것으로 사료된다. This study is based on gender labeling beauty services price fairness and perceived value and purchase price is to determine the relationship by looking out for any impact, allowing it to run the show system enabled the market for the beauty industry marketing strategies which have the purpose of this study. Price displayed in the main scope of the overall research and fairness on purchase intention for the analysis. Previous studies and related research methods was investigated, and the literature of the book, empirical data were analyzed by constructing a questionnaire for. Data collection is Seoul, matches region of man and used to target Salon Services end 577 questionnaires were analyzed using the SPSS 16.0, and the results are as follows. First, the demographic characteristics of the survey about 83% of this result as 20 to 40 showed the percentage of women and 75.6%, respectively. This is a single by marital status showed 50.4%, 41.8% less than last school to the high school the highest. 26.3% of the students in vocational showed the highest, in the case of the average monthly gross income of less than one million to two million won 55.6% of the total, respectively. Second, price labeling beauty services, fair prices, find the dimensions of perceived value of this result, the price displayed is the price system effectiveness, efficiency, trust, and whether the four factors, the price is fair treatment fair price, fair payment price, low pay the price of the three factors, perceived value of the product perception, perception of the facility was drawn to two factors. Third, gender equity prices and price display system to examine the effects of the perceived value of this result, the price impact of labeling on the perceived value of a woman only showed a significant influence, perceived value of equity prices impact on the perception of the product is relatively higher for women than men appeared, in contrast, the perception is relatively higher in men than in women. Fourth, gender equity purchase price and price display system is to examine the effects of this result, the purchase price display system is the effect of a woman``s only appeared to affect significantly, the price is fair Purchase impact of relatively higher in women than men. Finally, gender is perceived worth buying to examine the effects of this result, relatively higher in men than in women. As a result, the demand for the price-sensitive market prices through a systematic study of the activated display system with the development of the beauty industry can be a direction to seek help should be considered.

미용사의 여가활동 인지 유형에 따른 근무형태와 여가실태

차우정 ( Woo-jeong Cha ),오별 ( Byul Oh ),이옥현 ( Ok-huyn Lee ),진용미 ( Yong-mi Jin ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.4

This study aims to present more efficient ways of leisure activities of hairdressers, to find out the type of work and leisure status according to the cognitive type of leisure activities of hairdressers. The survey was carried out for 235 questionnaires from hairdressers working in Seoul Province and analyzed using the SPSS 16.0 statistical program. Results are as follows: First, as the search result of demographic characteristics of research subjects, the most of them are unmarried women in their twenties with average monthly income of less than 1 million won (about $1,000) and academic background in or of junior college. Second, as the search result of research subjects' type of work, they were employees who work for hair salons more than a medium-sized with more than 6 staffs, working for 10 to 12 hours, the average day off holidays in a month were four the most. Third, as the search result of research subjects' level of cognitive of leisure activities, three factors have been identified for mentally stable, self-development and knowledge expansion. Fourth, as the search result of research subjects' cognitive type of leisure activities, they were classified into three groups: indifferents, self-development and emotional stability. Fifth, as the search result of research subjects' difference of type of work with the cognitive type of leisure activities, the results showed a significant difference in the average monthly income. Sixth, as the search result of research subjects' difference of leisure status with the cognitive type of leisure activities. According to the results of study, the cognitive type of leisure activities are as follows: First, induce the participation of indifferents to the leisure education program. Second, let the group of self-development have a chance to get some physical and mental rest with leisure. Third, let the group of emotional stability have a chance to utilize the opportunity of acquiring knowledge and education to promote the development of their own with leisure. Through this way, wishing all hairdressers enjoy a rewarding and efficient leisure for their better quality of life.