항공사 이용 고객의 CSR 활동 지각에 관한 포지셔닝 분석

윤설민(Yoon, Seol Min),조재원(Cho, Jae Won),김지희(Kim, Ji Hee),한진수(Han, Jin Soo) 한국서비스경영학회 2014 서비스경영학회지 Vol.15 No.2

This study applied the CSR activities to airline. General companies pay attention and strategically approach to CSR activities recently. In particular, the objective of this study is to look closely on the customers perception on airlines’ CSR activities. To this end, the study researchers did online surveys of panel groups from October 23rd to 26th of 2012. Through this process, valid samples of 401 respondents were secured. Then, the researchers did an actual proof analysis on the valid samples. Then, the researchers did a multidimensional preference analysis(MDPREF) and a multiple regression analysis among multidimensional scaling methods. As a result, economical responsibility activities and environmental responsibility activities out of the 5 CSR concepts were turned out to be the most preferred CSR activities of airline. To be more detailed about each item, “success plan from a long-term perspective’ was the most preferred item as for economical responsibility activities. As for environmental responsibility activities, ‘offering environment-friendly products and service’, ‘responsibility of environmental protection’, and ‘abiding by airline-related regulations’ were most preferred. As for consumer-protection responsibility activities, ‘prohibition of using consumer information for purposes other than the regulated’ was preferred. As for charitable project activities, ‘playing a role of a corporate citizen that goes beyond a mere liability’ and ‘voluntary charity activity’ were preferred. Lastly, as for community and cultural activities, ‘contribution to local communities’ was the most preferred item. In conclusion, it is important that airlines do CSR activities, focusing on economical & environmental responsibility activities. Airlines also need to take an approach to CSR activities that can meet consumer needs and expectations. Based on the outcome, related business implications were suggested in the conclusion part.

혼잡도의 역할에 따른 축제 방문객의 확장된 가치-태도-행동 체계 분석

윤설민(Yoon, Seol-Min),이충기(Lee, Choong-Ki),이경재(Lee, Kyung-Jae) 한국호텔외식관광경영학회 2018 호텔경영학연구 Vol.27 No.8

기업의 사회적 책임(CSR) 활동의 진정성에 대한 여행사 직원의 인식

윤설민(Yoon, Seol-Min),이충기(Lee, Choong-Ki),김혜선(Kim, Hyesun) 한국호텔외식관광경영학회 2017 호텔경영학연구 Vol.26 No.6

자원봉사자 동기를 이용한 측정척도 검증 및 시장세분화 연구

윤설민(Seol Min Yoon),신창열(Chang Youl Shin),이충기(Choong Ki Lee) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.2

The purpose of this study is to verify motivation dimensions of volunteers who attended the Expo 2012 YeosuKorea, and then to segment volunteer market using two-step approach cluster analysis based on delineated volunteer motivation factors. This study also aims to investigate differences in demographic characteristics, satisfaction, and behavioral intentions among segmented groups of volunteer motivation. To this end an onsite survey was conducted for volunteers at the Yeosu Expo. The results of factor analysis delineated seven motivation factors (intrinsic interest, interpersonal relation, career orientation, extrinsic rewards, patriotism, personal growth, and altruism). The results of cluster analysis revealed four mutually exclusive clusters(least motivated volunteers, community-based volunteers, dedicated volunteers, and multipurpose-oriented volunteers) based on their motives. The four segments were significantly different with respect to demographic profile in terms of marital status, education, job, and residence as well as age. The four segments were also significantly different in the satisfaction and behavioral intentions in terms of re-participation, recommendation, and positive word of mouth. Especially, the results indicate that respondents of high motivation group (e. g. , cluster 3: dedicated volunteers, cluster 4: multipurpose-oriented volunteers) had higher mean value on satisfaction and behavioral intentions than middle motivation group (e. g. , cluster 1: least motivated volunteers). The findings of this study suggest that motivation is an important factor of participating in mega events by volunteers. Practical implications based on major findings were presented for event managers in the conclusion section.

확장된 계획행동이론(ETPB)을 적용한 모험적 여가활동에 대한 행동 분석

윤설민(Seol Min Yoon) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.6

This study aims to predict tourist behavior in pursuing adventurous leisure activity based on Extended Theory of Planned Behavior(ETPB). By exploring relationship among constructs in the ETPB model, with prior knowledge and attachment added, most of the explanatory variables(attachment, perceived behavioral control, attitude toward behavior) were statistically significant in explaining the respondents` intention to continue their participation in adventurous leisure activities. As for the relative importance among variables, attachment, perceived behavioral control, and attitude toward behavior were more important than other variables. This results indicate that psychological variable such as attachment plays an important role in ETPB model. Attachment had a positive influence on attitude toward behavior, whereas prior knowledge did not have any statistically significant effect on attitude toward behavior. By conducting a test for mediating effect, attitude toward behavior was a positive mediating variable between attachment and the consequent variable(behavioral adherence intention) of ETPB. So, attachment had an indirect effect on behavioral adherence intention through the attitude toward behavior as a mediating variable. Some practical implications were presented in the conclusion section.

전문계고 관광계열학과의 특성화고 전환에 대한 이해관계자 간 인식 차이 연구

윤설민(Seol Min Yoon),임철환(Chul Hwan Lim),김지희(Ji Hee Kim),한진수(Jin Soo Han) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.2

This study tried to verify recognition differences about switchover to specialized high school among student, parent and teacher in vocational high school. The main results were as follows. First, the result of Multiple Analysis of Variance about need for specialization, relationship of specialization progress and a curriculum, expected effect by specialization conversion showed that there were statistically significant differences, among three groups, in the factors about specialization, except of the relationship of specialization progress and a curriculum. Especially, according to post-hoc analysis, there were differences of mean between teacher and student. In the event, teacher seemed to have higher recognition of switching into specialization than student. That is, teachers indicated that switchover to specialized high school is helpful for vision of the school, problem solving for college entrance and employment, support in expanding and improving training facilities, positive change in image of the school and contribution on local industries. Second, the result of chi-square test and correspondence analysis between three groups and education direction after specialization indicated that teacher and student seemed to have relationship with 「employment+college entrance」, whereas parent was related to 「college entrance」. Therefore, it is important to consider students` diversity to prepare forms of education that could provide opportunities of both employment and college entrance.

문화적 여가활동에 따른 여가동기, 제약 및 만족에 관한 연구

윤설민(Seol Min Yoon),장윤정(Yoon Jeung Jang),김흥렬(Heung Ryel Kim) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.2

The purpose of this study was to compare and analyze relationships of leisure motivation, activity constraints and leisure satisfaction. Also, this study was conducted to investigate pursued values and regarded constraints in cultural leisure activity. The results were as follows: First, there was negative relations between constraint factors and participation motivations, but statistically only psychological motivation and social motivation factors seemed to have significant effects. Second, satisfaction at cultural leisure activity was effected positively by leisure constraint factors. Third, motivation showed its positive effects on leisure satisfaction.

계획행동이론(TPB)을 활용한 내국인의 해외여행 의도에 관한 영향관계 연구

윤설민(Seol Min Yoon),오선영(Sun Young Oh),윤선정(Sun Jung Yoon) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.6

This study is to predict behavioral intention about overseas trip by using Theory of Planned Behavior, added the explanatory variables(prior knowledge, perceived risk), and then to investigate mediating effect of attitude between exogenous variables(prior knowledge, perceived risk) and endogenous variable(behavioral intention). Some suggestions deduced from quantitative evaluations are as following. First, after examining effect relationship about behavioral intention among constructs, relationships among constructs were statistically significant and positively related except the subjective norm and perceived risk(general risk, disease risk(H1N1)). Also, explanation power of relationship shows that attitude, perceived behavioral control, prior knowledge explain 40.7% of behavioral intention and attitude(β=.421) is the most important variable to explain behavioral intention. Second, by exploring relationships about attitude among constructs(prior knowledge, disease risk(H1N1), general risk), all explanatory variables had statistically significant explaining attitude. However, prior knowledge and general risk appeared to be positively related to attitude about overseas trip, whereas disease risk(H1N1) was negatively related to attitude. Third, after examining analysis result of mediation effect, attitude was statistically found to be a mediating variable(partial mediation role) to connect prior knowledg and behavioral intention. On the other hand, attitude between perceived risk(general risk, disease risk(H1N1)) and behavioral intention is full mediation variable, because perceived risk had effect on attitude, but had not effect on behavioral intention.

수정된 중요도-성취도 분석에 따른 테마파크의 안전서비스품질에 대한 소비자 평가

윤설민(Yoon, Seol-Min),장희숙(Jang, Hee-Sook) 한국관광레저학회 2018 관광레저연구 Vol.30 No.1

여행사의 지각된 애존도(Lovemark)요소가 재구매/추천의사 및 할인 여행상품 확대에 대한 소비자 지지도에 미치는 영향

윤설민(Yoon, Seol Min),이태희(Lee, Tae Hee) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.1

This study was conducted to examine the effect relationship among perceived lovemark factors of travel agency, satisfaction. repurchase/recommen-dation intention, and consumer support toward the extension of discounted travel products. The results of this study elicited some implications. The results of structural equation modeling about the effect relationship among constructs showed that most of research hypotheses(H1-H3) are statistically significant except the relationship between some constructs of lovemark(e.g. mystery, intimacy, reputation) and satisfaction. Concretely, ``performance``, ``trust, and ``sensuality`` had a positive(+) effect on satisfaction. According to importance among variables explaining satisfaction, ``trust`` was first, followed by ``performance``, and ``sensuality``. In sequence, satisfaction appeared to be positively related on repurchase/recommen-dation intention. In addition, satisfaction seemed to have statistically significant and positive influence on consumer support toward the extension of discounted travel products. Meanwhile, after examining indirect effect by constructs, some factors of lovemark are important to form indirect relation for repurchase/recommendation intention and consumer support toward the extension of discounted travel products.