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유희주(Hee Joo Yoo) 횃불트리니티신학대학원대학교 한국이슬람연구소 2020 Muslim - Christian Encounter Vol.13 No.2
This study is a qualitative approach identifying the practical difficulties that Korean missionaries face in the Islamic areas and suggesting effective ways for mission agencies and sending churches to care for these missionaries. A total of 14 participants were interviewed, either field missionaries having served in Islamic areas for over 10 years or member care staffers in mission agencies and churches. The findings are as follows. First, missionaries who worked long-term in an Islamic area tend to have spiritual, psychological, and physical burnout symptoms increasingly over time. These symptoms are due to chronic stress mainly from spiritual oppression, worries of expulsion, and security-related tensions and indicate the need for a holistic approach to member care. Second, many problems in the field can only be resolved with the help of nationals and fellow missionaries. Thus, preparing missionaries with both proper knowledge of Islamic culture and skills for building intercultural relationships is necessary in pre-field training programs. Third, many missionaries had requested mission agencies to establish systematic means of providing periodic caring services as a preventive measure. Fourth, many missionaries want time for rest and restoration that also facilitates talking comfortably with people who understand them well. Fifth, mission agencies need to play a mediating role between missionaries and their sending churches, so that these churches understand the difficult realities of the mission field and do not expect the fruits of ministry too soon. These research findings highlighted the locus of real needs for member care, which should be reflected in the member care policies of mission agencies and sending churches, especially for missionaries working in the Islamic world.
커피 전문점 이용 동기가 브랜드 태도와 만족도 및 충성도에 미치는 영향
김태희(Tae-Hee Kim),유희주(Hee-Joo Yoo),이인옥(In-Ok Lee) 동아시아식생활학회 2010 동아시아식생활학회지 Vol.20 No.1
The domestic specialized coffee branch market is growing both in size and sales, and the competition between different brands is increasing. The goal of this study was to divide the customer's consumption motivations into utility usage motivation, hedonic usage motivation, and ostentation usage motivation and to determine how each motivation influences the attitude, satisfaction and loyalty toward the brand. The results can be summarized as follows. (1) Hedonic motivation and ostentation motivation with the exception of utility motivation were shown to have an effect on brand attitude. (2) Brand attitude was shown to have an effect on satisfaction and loyalty. (3) Satisfaction had an effect on loyalty. However, if the satisfaction was low, the intentions for subsequent visits and positive oral transmissions decrease. The result of this study showed that establishing positive brand attitude, satisfaction and loyalty to customers with pleasure and ostentation motivations is effective. Moreover, marketing activities such as cultural and playful events should be emphasized for customers with hedonic motivations, while environments with better atmosphere and careful service should be provided to customers with ostentation motivation.