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        연구논문 : 경영전략과 자본비용

        유현수(제1저자) ( Hyun Soo Ryu ),김갑순(교신저자) ( Kap Soon Kim ),최규담(공동저자) ( Gyu Dam Choi ) 한국회계학회 2015 회계저널 Vol.24 No.6

        본 연구는 Miles and Snow (1978, 2003) 경영전략 이론에 따라 기업의 전략을 선도형, 분석형 및 방어형으로 구분하고 각 유형에 따라 기업의 가중평균자본비용이 어떻게 달라지는지에 대하여 실증적으로 분석한 것이다. 즉, 각 기업의 최고경영진의 경영철학이 표출되어 있는 경영전략은 매우 포괄적이기는 하지만 기존의 개별적인 기업특성변수들이 제공하지 못하는 중요한 정보가치를 내포하고 있다면, 선행연구에서 자본비용을 설명하는 개별적인 요소들을 모두 통제한 후에도 경영전략이 자본비용을 설명할 수 있을 것이라는 것이 본 연구에서 확인하고자 하는 가설의 배경이다. 본 연구는 2000년부터 2013년까지 유가증권시장과 코스닥시장에 상장된 기업을 대상으로 6,005개의 표본을 대상으로 방어형(defender)보다 선도형(prospector)형에 가까울수록(즉, 경영전략지수가 높아질수록)자본비용 수준이 더 높을 것이라는 가설을 검증하였다. 자본비용은 NICE신용평가정보(주)가 제공하는 가중평균자본비용을 사용하였고 경영전략의 측정은 Miles and Snow(1978, 2003)이론에 따라 경영전략의 유형별 특성을 구분하여 측정할 수 있는 6가지 요소를 기초로 종합점수를 산출한 뒤 이를 연속변수로 사용하거나 선도형(prospector), 분석형(analyzer) 및 방어형(defender)으로 구분하여 더미변수로 활용하였다. 분석 결과, 연속변수인 경영전략지수가 높아지는 경우 1% 유의수준에서 자본비용이 증가하였고, 선도형인 경우가 유의하게 분석형 또는 방어형인 경우보다 자본비용이 더 높았다. 경영자지분율이 높은 수준을 5%, 10% 및 20% 이상으로 측정하여 경영자지분율을 추가로 통제한 경우에도 경영전략지수가 높아지는 경우 유의하게 자본비용이 증가하는 결과는 달라지지 않았다. 대부분의 통제변수는 유의성에 다소 차이는 있었지만 선행연구에 근거하여 예측한부호와 대체로 방향성이 일치하였다. 본 연구 결과는 자본비용에 영향을 미치는 요소로 선행연구와 같이 개별적인 기업특성변수 대신 보다 포괄적인 ``경영전략지수``라는 종합측정치를 사용하였다는 점에서 큰 의미가 있다. The ``tone at the top`` the executives set or the executives`` willingness to take strategic risks in their competitive markets spill over into specific operation areas including the business and financial risk, willingness to take the uncertainty, stability or complexity of organizational structure, the value of assets secured and attitude towards growth and corporate governance, etc. Furthermore, such top management``s tone are also most effectively implemented into a firm``s business strategy. Accordingly, it might be inferred that a firm``s business strategy has other separate and comprehensive information value than a firm``s specific individual information factors. While many prior studies are investigating what can more explain the level of cost of capital, a firm``s business strategy may provide the approach which is more comprehensive and generalizable across industries than those specific individual variables. The business strategy provides a theoretical background for an even broader understanding of the factors that are ex ante determinants of cost of capital level. Ittner et al.(1997), Higgins et al.(2015) and Bentley et al.(2013) are main prior accounting researches that used a comprehensive and composite measure of business strategy as an explanatory variables for the quality of accounting information. Such prior research are all based on Miles and Snow(1978, 2003)``s strategy theory. Prospectors defined by Miles and Snow(1978, 2003) focus on innovation, pursue new products and geographic markets and have high growth potential and high level of capital needs, which are positively related to the business and financial risks and the uncertainty demanding higher level of cost of capital. However, defenders focus on comparatively sound, stable and predictable areas and their aversion to risk and uncertainty would lead to be lower level of cost of capital. Using business strategy typology defined by Miles and Snow (1978, 2003), this study examines the relation between a firm``s business strategy and its cost of capital. We investigate whether a firm``s business strategy is associated with its cost of capital and predict that firms close to prospector show higher level of cost of capital than those close to analyzer and defender (Hypothesis 1). According to the Miles and Snow(1978, 2003), prospectors focus on innovation, pursue new products and geographic markets and are more likely to be aggressive, which have relatively more tax planning opportunities. Further, given that their products tend not to have readily available substitutes, prospectors are less concerned about negative publicity arising from tax avoidance. By contrast, defenders focus on comparatively sound, stable and predictable areas and put the stress on the economy of scale. defenders`` aversion to risk and uncertainty also suggests that given the set of tax opportunities available, they would avoid tax less aggressively. Since their products have viable substitutes, defenders could incur reputation costs associated with tax avoidance. To address our research questions, we used publicly available weighted averaged cost of capital (WACC). We also compute a discrete STRATEGY composite index measure (STRATEGY) based on variables from prior literature (Higgins et al. 2015) that reflect different facets of the strategy: (1) the ratio of research and development to sales, (2) the ratio of employees to sales, (3) a growth opportunity measure (market-to-book ratio), (4) the ratio of marketing (SG&A) to sales, (5) employee fluctuations (standard deviation of total number of employees), and (6) capital intensity (net PPE scaled by total assets). Each is intended to capture different elements of a firm``s business strategy. We find from the test of Hypothesis 1 that STRATEGY is positively related to WACC at 1% significance level and prospector``s WACC are higher than those of analyzer and defender, which is consistent with our anticipation. The results above suggest that a firm closer prospector(defender) group has higher(lower) cost of capital. From the robust test adding as control variable whether management ownership is higher level (which is defined as the shareholding by directors and officers exceeds 5%, 10% or 20%), we further find that adding management ownership does not change previous the main results(i.e., a firm closer prospector group has higher cost of capital) while the firms with higher level of management ownership show higher level of cost of capital. Our study contribute to a better understanding of a firm``s cost of capital. While prior studies have focused individual factors explaining the level of cost of capital, our study investigate a firm``s business strategy which plays a broader and more comprehensive role than those specific individual variables. The distinguishing feature of our study is that it is grounded in a theoretical framework that is used to make clear predictions regarding the link between a firm``s business strategy and its cost of capital.

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