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유현선(Hyun Sun Ryu),이재남(Jae Nam Lee) 한국IT서비스학회 2015 한국IT서비스학회지 Vol.14 No.2
Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well - planned service innovation practices, which are consistent with the firm's business environment, become a critical challenge for service innovation success. In addition, an increasing number of studies have focused on the role of information technology (IT) capability in service innovations. Most studies on service innovation have focused on the influences of the strategic alignment and IT capability separately. In contrast, the current study combines them by investigating the positive moderating effect of IT capability on the alignment between business strategy and service innovation strategy. Based on data collected from 183 service firms in Korea, we first explore the effect of service innovation strategies when coupled with different business strategies on better firm performance. We then investigate the moderating effect of IT capability on the relationship between strategic alignments and firm performance. Empirical evidence indicates that a synergistic effect between alignment and IT capability on firm performance exists. Firms that have aligned service innovation strategy with business strategy should consider improving their organizational IT capability to ensure substantial leverage.
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학술세션 3 : 지식경영과 서비스혁신 ; 서비스혁신 연구 동향: 해외 주용 학술지를 중심으로
유현선 ( Hyun Sun Ryu ) 한국지식경영학회 2014 지식경영 학술심포지움 Vol.2014 No.1
새로운 시장을 창출하고 기존 서비스를 변형하여 지속 가능한 경쟁우위를 확보하기 위한 방안으로서 서비스 혁신이 많은 주목을 받고 있다. 서비스혁신은 더 이상 제품혁신의 부수적인 활동(side activities)이 아니며, 서비스 혁신 자체만으로 점차 독자적이고 중요한 연구주제가 되고 있다. 해외의 경우 1980년대 중반부터 서비스혁신에 관한 본격적인 연구가 시각된 반면, 국내의 경우 2000년대 중반부터 서비스혁신에 관한 본격적인 연구가 시작되었으나 이직까지도 해외연구와 비교하여 상대적으로 양적 및 질적 수준에서 연구가 저조하다. 특히 서비스혁신에 대한 문헌연구는 국내외적으로 매우 드문 실정이며, 특히 국내의 경우 서비스혁신 연구동향에 관한 연구는 전혀 부재하다. 이는 서비스혁신 연구의 경우 대상 서비스 산업군 자체가 매우 다양할 뿐 아니라 학문적으로도 다양한 학문분야에서 다학제적(multi-discipline) 으로 연구되고 있어 그 연구의 흐름을 파악하기 쉽지 않기 때문이다. 따라서, 본 논문에서는 해외 학술지를 중심으로 서비스혁신 관련 연구문헌의 흐름과 동향을 파악하고자 한다. 이를 위해, 체계적이고 명시적인 5단계 문헌 분석체계를 기반으로 2000년~2014년까지 15년 동안 해외 학술지에서 겸색된 총 133개의 논문을 시기별, 주제별, 연구방법 별, 연구대상 별로 나누어 내용을 분석하였다. 이러한 서비스혁신 연구동향 분석은 아직 연구 초기단계에 머무르고 있는 국내 서비스혁신 연구자들에게 서비스혁신에 관한 전반적인 연구 현황을 이해하는 데 도움을 줄 수 있으며, 또한 이후 국내 서비스혁신 연구의 방향을 수립하고 연구 아젠다(Agenda)를 찾는데 기여할 수 있을 것으로 기대된다.
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비즈니스 전략과 서비스혁신 전략의 전략적 적합성에 대한 연구: 실증적 검증과 기업성과의 의미
유현선 ( Hyun Sun Ryu ),이재남 ( Jae Nam Lee ) 한국지식경영학회 2012 지식경영연구 Vol.13 No.5
Since service innovation is considered as a new way to gain an advantage in a highly competitive environment, it is imperative for companies to align their service innovation strategy with their business strategy in order to achieve better firm performance. Accordingly, a critical challenge facing firms is how to effectively organize and manage a well-planned service innovation strategy in accordance with the direction of their business strategy. Firms with a good fit between business strategy (i.e., cost leadership, innovative differentiation, and marketing differentiation strategies) and service innovation strategy (service creation-focused, service delivery-focused, and client interface-focused strategies) are expected to have better firm performance than those without such a fit. Based on empirical data from 209 service firms in South Korea, this study aims first to investigate whether a certain service innovation strategy is more effective than others within a particular business strategy. We then examine whether their effective alignment positively affects firm performance. The empirical evidence indicates that the alignment of service innovation strategy with business strategy significantly influences firm performance. The adoption of service innovation strategy was found to have positive effects on firm performance with innovative differentiation and marketing differentiation strategies and negative effects with cost leadership strategy. Lastly, we discuss our study`s implications for further research and practice.
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SNS 사용자의 이용습관과 감정적 요인 관점에서 기업 SNS 계정의 지속적 사용의도에 관한 연구
함주연 ( Juyeon Ham ),유현선 ( Hyun Sun Ryu ),지성훈 ( Sung Hun Ji ),이재남 ( Jae Nam Lee ) 한국지식경영학회 2014 지식경영연구 Vol.15 No.3
Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.
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