http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
근거이론에 기반한 메디컬웹툰의 수용과정에 대한 질적 연구
윤은상 ( Eunsang Yun ),이민아 ( Mina Lee ),유우현 ( Woohyun Yoo ) 인천대학교 사회과학연구원 2017 사회과학연구 Vol.10 No.2
This study explored how people perceive the medical webtoon which is now becoming the new media to provide health information, and the process through which the medical webtoon influences relevant attitudes. Based on the grounded theory, we conducted a focus group interview with 20’s college students who use the MediToon. The analysis of interview data showed three categories of discussion such as perceptions of the existing webtoon, evaluations after use of the MediToon, and strategies to strengthen the effect of Meditoon. In particular, MediToon played a mediating role that causes users’ interest on health information and thus makes them look for additional information.