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확장된 계획행동이론을 통한 기업의 사회적 책임이 행동의도에 미치는 연구 : 스타벅스 커피점 중심으로
우은주,김영국 관광경영학회 2018 관광경영연구 Vol.84 No.-
The objective of this study is to investigate the effect of the CSR on perceived value, attitude toward behavior, subjective norms, perceived behavior control and behavioral intention. Perceived value was measured by two main constructs: economic value and social value. A total of 300 questionnaires were distributed and 294 samples were used for statistical analysis. As results, CSR showed significant effects on attitude toward behavior, subjective norms, perceived behavior control, economic value, and social value moreover those antecedents of behavior intention positively influenced on behavior intention except subjective norms and social value. Based on the results, theoretical and practical implications were discussed.
투어리스트피케이션 현상이 삶의 질에 미치는 영향 : 감천문화마을과 흰여울 마을 중심으로
우은주,김영국 관광경영학회 2018 관광경영연구 Vol.85 No.-
The main objective of this study is to investigate Touristification phenomenon and impacts of this phenomenon on residents’ overall Quality of Life. In order to achieve the research purpose, the study conducted in-depth interview with 20 residents who have lived in Gamcheon Cultural Village and Huinnyeoul Cultural Village Library, in Busan, Korea. The collected data was analyzed based on the Grounded Theory. The study’s findings showed that Touristification phenomenon negatively affects community residents’ community life, safety life, and psychological life. The major theoretical and practical implications of this study are discussed for future Touristification research.
과잉관광 현상에 대한 관광객 인식 이해: 규범활성화 이론을 바탕으로
우은주,김영국 한국이벤트컨벤션학회 2019 이벤트 컨벤션 연구 Vol.15 No.2
본 연구는 과잉관광 현상의 직접적인 영향을 미친 관광객의 행동을 이해하고 과잉관광의 해결방안으로 책임관광을 제시하는 것이다. 즉 관광객들의 과잉관광의 인지의 정도가 그들의 책임관광의도에 미치는 영향관계를 규범활성화 이론을 통하여서 이해하는 것이다. 본 연구를 위해 설문조사가 진행되었으며 설문의 대상은 과잉관광지의 대표적인 지역인 북촌의 한옥마을과 감천문화마을을 방문한 관광객을 대상으로 이뤄졌다. 총 367부의 유효샘플을 바탕으로 본 연구에서 제시된 가설을 분석하였다. 그 결과 모든 가설이 지지되었다. 즉 과잉관광인지는 결과지각에 긍정적인 영향을 미쳤으며 (H1), 결과 지각은 책임기인에 (H2), 책임기인은 개인적 규범에 (H3), 개인적 규범은 책임관광의도 (H4)에 긍정적인 영향을 미쳤다. Purpose – The main purpose of this study is to understand perception and behavior of tourists visiting over tourism destinations. In order to understand tourists‘ perception and behavior the study applied Norm Activation Model(NAM). To explain this main purpose, the study developed four hypotheses based on the previous research and NAM theory. Design, data, and methodology –The study collected data from over tourism destinations (Bukchon Hanok Village in Seoul and Gamcheon Culture Village in Busan). The data collection method involved distributing a survey questionnaire. 367 usable responses were analyzed using a SEM approach. Result – The results revealed that all four hypotheses were supported. Specifically, over tourism perception positively affected awareness of consequences(H1); awareness of consequences had a positive effect on ascription of responsibility(H2); ascription of responsibility positively affected personal norm (H3); personal norm had a positive effect on intention to do responsible tourism (H4). Conclusions –Despite the importance of over tourism and responsible tourism, most of previous studies in this area had examined residents and supply perspectives. The results of this research enrich knowledge of the over tourism from tourist perspective.
도로시 앨리슨의 『캐롤라이나 출신의 사생아』에 재현된 가난한 어머니의 선택
우은주 한국영미문학페미니즘학회 2003 영미문학페미니즘 Vol.11 No.1
In Bastard Out of Carolina, Dorothy Allison introduces a mother figure, Anney Boatwright, who chooses to live with her husband, Glen, instead of her daughter, Bone, for her own good. Generally, an idealized mother ignores her own needs and sacrifices for her children, but Anney is not a perfect mother in fantasy but an imperfect mother in reality. As a single mother, economically, she needs some money to survive with her daughters, and socially, she craves protection from other men. Even though Anney herself supports Glen financially, she believes that a man can give such security to a woman. This illusion does not allow her to confront the crisis of her daughter. As a poor working class mother, her economic instability shrinks her maternal affection for her daughter. Moreover, the social convention of society for women forces her to seek a husband in order to acquire advantage from the patriarchal society. Therefore, Anney's choice of Glen is for her own well-being rather than for her daughter's; she determines to be a "woman" and a "wife," not a "mother." This essay does not criticize Anney's behavior of abandoning her daughter and going away with her husband. Instead, this essay points out the oppression of the mother and suggests re-thinking about the notions of mothering and motherhood.
워라밸(Work-Life-Balance)에 관한 질적 연구: 서비스업 종사자를 중심으로
우은주,전예진,김영국 관광경영학회 2020 관광경영연구 Vol.99 No.-
The main objective of this research was to investigate Work-Life-Balance(WLB) within the service industry. Specifically, the current study tried to examine which factors affect overall WLB. To obtain the study purpose, the study conducted in-depth interviews with 13 service industry employees who work in hotel, restaurant, airline, or travel agency. The interviews were analyzed based on the Grounded theory. From this analysis, 62 core meanings and 10 primary themes emerged. Ten themes were present as follow: 1) work hours, 2) work environment 3) work policy, 4) social environment, 5) psychological states in work, 6) home, 7) leisure, 8) self-realization, 9) health· psychology, 10) economic·social·cultural environment. Implications for future research are discussed.