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한국과 중국 대학생의 상거래에 있어서의 소비윤리 의식 및 행동에 관한 비교 연구
김효정 ( Hyo Chung Kim ),왕해용 ( Hai Long Wang ),김하 ( Xia Jin ),이승남 ( Sheng Nan Li ) 한국윤리학회 2013 倫理硏究 Vol.90 No.1
This study examined comparison of perceptions and behaviors of ethics of consumption in business transactions among college students in Korea and China, and factors affecting them. The data were collected from students in Gyeongnam region, Korea and Qinyang region, China through a self-administered questionnaire. Frequency, Cronbach`s α, t test, Pearson`s correlation analysis, and multiple regression analysis were conducted by SPSS Windows V.19.0. For Korean respondents, the mean of ``passively benefiting at the expense of others`` was highest in both of the perceptions and behaviors of ethics of consumption in business transactions, while for Chinese respondents, the mean of ``no harm/no foul`` was highest. Additionally, Korean respondents showed more ethical perceptions for ``actively benefiting from illegal activity``, ``actively benefiting from questionable behavior``, and ``no harm/ho foul`` than Chinese respondents. On the other hands, Korean respondents showed less unethical behaviors for ``actively benefiting from illegal activity``, and ``actively benefiting from questionable behavior`` than Chinese respondents. According to the multiple regression analysis, age, gender, idealism, and nationality were significant factors affecting perceptions and behaviors of ethics of consumption in business transactions, respectively. On the basis of these results, education of ethics of consumption for college students is needed to have desirable values of consumption.